A data profile of the people who buy, follow and care about Wedding anniversary in United Kingdom — modelled from more than twelve digital signal sources. Wedding anniversary has an estimated audience of 2,969,434 people in United Kingdom.
The average Wedding anniversary fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wedding videography, Unique Gifts, Cooking, with strongest over-indexing on Wedding videography (11.66× the country average).
Demographically, the Wedding anniversary audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wedding anniversary fan in United Kingdom is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for Wedding videography.
The key figures that characterise the Wedding anniversary profile in United Kingdom.
73.1% are female, 26.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 45.9 |
| Estimated audience size | 2,969,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Wedding anniversary audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 13.4% |
| United States | 12.8% |
| China | 9.3% |
Where the Wedding anniversary audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 1.35× | |
| 02 | Yorkshire and the Humber | ~300K | 1.31× | |
| 03 | West Midlands | ~200K | 1.19× | |
| 04 | East of England | ~300K | 1.12× | |
| 05 | North East | ~100K | 1.11× | |
| 06 | South West | ~200K | 0.96× | |
| 07 | South East | ~400K | 0.94× | |
| 08 | Scotland | ~200K | 0.92× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | Northern Ireland | ~80K | 0.87× | |
| 11 | East Midlands | ~200K | 0.86× | |
| 12 | North West | ~200K | 0.57× |
The strongest cross-interests of the Wedding anniversary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding videography | Kids & Family | 11.66× | ||
| 02 | AmazonFresh | Shopping | 8.49× | ||
| 03 | Honeymoon | Kids & Family | 8.33× | ||
| 04 | Art jewelry | Fashion & Accessoires | 5.41× | ||
| 05 | Unique Gifts | Shopping | 4.99× | ||
| 06 | Flower bouquet | Home & Garden | 3.91× | ||
| 07 | Bohemian style | Fashion & Accessoires | 3.58× | ||
| 08 | Mother's Day | Kids & Family | 3.13× | ||
| 09 | Livemusic | Music & Radio | 2.87× | ||
| 10 | Philanthropy | Arts & Culture | 2.70× | ||
| 11 | Etsy | Fashion & Accessoires | 2.61× | ||
| 12 | Confectionery | Food & Beverages | 2.55× | ||
| 13 | Expensive Taste | Business & Career | 2.43× | ||
| 14 | Local food | Food & Beverages | 2.19× | ||
| 15 | EBay | Shopping | 1.62× | ||
| 16 | Hobby | Home & Garden | 1.59× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 18 | Coffee | Food & Beverages | 1.56× | ||
| 19 | Cooking | Food & Beverages | 1.53× | ||
| 20 | Pop music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.30× | |
| Individualism | JOY | 1.76× | |
| Indulgence | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.89× | |
| Early Adopter Mentality | POWER | 0.92× |
Wedding anniversary has an estimated audience of 2,969,434 people in United Kingdom, concentrated in England and South East.
73.1% of Wedding anniversary fans are female, 26.9% are male, with an average age of 45.9 years.
Wedding anniversary fans show strongest brand affinity for Wedding videography (11.66×), Unique Gifts (4.99×), and Cooking (1.53×) over the country average.
Wedding anniversary fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wedding anniversary itself, the audience over-indexes on Unique Gifts (4.99×), Cooking (1.53×), Mother's Day (3.13×), and Philanthropy (2.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wedding anniversary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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