A data profile of the people who buy, follow and care about Bohemian style in United Kingdom — modelled from more than twelve digital signal sources. Bohemian style has an estimated audience of 3,418,226 people in United Kingdom.
The average Bohemian style fan in United Kingdom is 41.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Boho-chic, Gypsy style, Superman, with strongest over-indexing on Boho-chic (8.68× the country average).
Demographically, the Bohemian style audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bohemian style fan in United Kingdom is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Boho-chic.
The key figures that characterise the Bohemian style profile in United Kingdom.
80.1% are female, 19.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 41.0 |
| Estimated audience size | 3,418,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Bohemian style audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 6.4% |
| Italy | 6.3% |
Where the Bohemian style audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.23× | |
| 02 | Yorkshire and the Humber | ~300K | 1.11× | |
| 03 | North East | ~100K | 1.05× | |
| 04 | South West | ~300K | 1.04× | |
| 05 | England | ~2.5M | 1.03× | |
| 06 | Wales | ~200K | 1.03× | |
| 07 | South East | ~500K | 1.02× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | Scotland | ~300K | 0.97× | |
| 10 | East of England | ~300K | 0.94× | |
| 11 | East Midlands | ~200K | 0.94× | |
| 12 | North West | ~300K | 0.83× |
The strongest cross-interests of the Bohemian style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gypsy style | Fashion & Accessoires | 10.02× | ||
| 02 | Boho-chic | Fashion & Accessoires | 8.68× | ||
| 03 | Flower child | Kids & Family | 7.94× | ||
| 04 | Handmade Crafts | Kids & Family | 5.83× | ||
| 05 | Bohemianism | Fashion & Accessoires | 5.80× | ||
| 06 | Jewelry design | Fashion & Accessoires | 4.89× | ||
| 07 | Unique Gifts | Shopping | 4.73× | ||
| 08 | Decoration | Home & Garden | 4.56× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 4.40× | ||
| 10 | Home decorating ideas | Home & Garden | 4.15× | ||
| 11 | Gift shop | Home & Garden | 3.86× | ||
| 12 | Home Interior Design | Home & Garden | 3.36× | ||
| 13 | Architecture & Design | Business & Career | 3.26× | ||
| 14 | Livemusic | Music & Radio | 3.14× | ||
| 15 | Mounjaro | Health | 3.05× | ||
| 16 | Snapchat | Internet & Social Media | 3.00× | ||
| 17 | Superman | Movies & TV | 2.65× | ||
| 18 | Charity and causes | Business & Career | 2.39× | ||
| 19 | TikTok | Internet & Social Media | 2.08× | ||
| 20 | Handicraft | Home & Garden | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.43× | |
| Individualism | JOY | 2.29× | |
| Design Affinity | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.34× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.69× |
Bohemian style has an estimated audience of 3,418,226 people in United Kingdom, concentrated in England and South East.
80.1% of Bohemian style fans are female, 19.9% are male, with an average age of 41.0 years.
Bohemian style fans show strongest brand affinity for Boho-chic (8.68×), Gypsy style (10.02×), and Superman (2.65×) over the country average.
Bohemian style fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bohemian style itself, the audience over-indexes on Gypsy style (10.02×), Superman (2.65×), Home decorating ideas (4.15×), and Handmade Crafts (5.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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