A data profile of the people who buy, follow and care about Boho-chic in United Kingdom — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 4,178,841 people in United Kingdom.
The average Boho-chic fan in United Kingdom is 41.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, South West.
Top brand affinities include Bohemian style, Gypsy style, Home decorating ideas, with strongest over-indexing on Bohemian style (8.23× the country average).
Demographically, the Boho-chic audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Boho-chic fan in United Kingdom is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Bohemian style.
The key figures that characterise the Boho-chic profile in United Kingdom.
80.4% are female, 19.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 41.0 |
| Estimated audience size | 4,178,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Boho-chic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
Where the Boho-chic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.24× | |
| 02 | South East | ~700K | 1.16× | |
| 03 | West Midlands | ~200K | 1.14× | |
| 04 | North East | ~200K | 1.08× | |
| 05 | South West | ~400K | 1.02× | |
| 06 | East of England | ~300K | 0.91× | |
| 07 | East Midlands | ~300K | 0.89× | |
| 08 | North West | ~300K | 0.77× |
The strongest cross-interests of the Boho-chic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gypsy style | Fashion & Accessoires | 8.39× | ||
| 02 | Bohemian style | Fashion & Accessoires | 8.23× | ||
| 03 | Hippie | Politics & Society | 5.84× | ||
| 04 | Handmade Crafts | Kids & Family | 5.34× | ||
| 05 | Bohemianism | Fashion & Accessoires | 5.13× | ||
| 06 | Jewelry design | Fashion & Accessoires | 4.28× | ||
| 07 | Unique Gifts | Shopping | 4.24× | ||
| 08 | Pandora | Fashion & Accessoires | 4.21× | ||
| 09 | Decoration | Home & Garden | 4.05× | ||
| 10 | Home decorating ideas | Home & Garden | 3.93× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 3.90× | ||
| 12 | Gift shop | Home & Garden | 3.54× | ||
| 13 | Home Interior Design | Home & Garden | 3.08× | ||
| 14 | Architecture & Design | Business & Career | 2.85× | ||
| 15 | Home Design | Home & Garden | 2.79× | ||
| 16 | Self care | Health | 2.21× | ||
| 17 | Charity and causes | Business & Career | 2.06× | ||
| 18 | Handicraft | Home & Garden | 1.99× | ||
| 19 | Weddings | Kids & Family | 1.78× | ||
| 20 | Superman | Movies & TV | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.14× | |
| Individualism | JOY | 2.09× | |
| Design Affinity | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.86× |
Boho-chic has an estimated audience of 4,178,841 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
80.4% of Boho-chic fans are female, 19.6% are male, with an average age of 41.0 years.
Boho-chic fans show strongest brand affinity for Bohemian style (8.23×), Gypsy style (8.39×), and Home decorating ideas (3.93×) over the country average.
Boho-chic fans in United Kingdom are most concentrated in South East (reach ~700K), Yorkshire and the Humber (reach ~400K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boho-chic itself, the audience over-indexes on Gypsy style (8.39×), Home decorating ideas (3.93×), Handmade Crafts (5.34×), and Gift shop (3.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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