A data profile of the people who buy, follow and care about Boho-chic in Italy — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 4,242,363 people in Italy.
Boho-chic has an estimated audience of 4,242,363 people in Italy. 78.4% are female, 21.6% are male, average age 41.5. Top brand affinities: Beauty tips, Zadar, TEZENIS, Foundation (cosmetics), Cinema of Italy.
Top brand affinities include Beauty tips, Zadar, TEZENIS, with strongest over-indexing on Beauty tips (4.94× the country average).
Demographically, the Boho-chic audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Boho-chic fan in Italy is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Beauty tips.
The key figures that characterise the Boho-chic profile in Italy.
78.4% are female, 21.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 41.5 |
| Estimated audience size | 4,242,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Boho-chic audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
The strongest cross-interests of the Boho-chic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shiseido | Beauty & Wellness | 5.03× | ||
| 02 | Beauty tips | Beauty & Wellness | 4.94× | ||
| 03 | Cinema of Italy | Movies & TV | 4.37× | ||
| 04 | Concealer | Beauty & Wellness | 4.24× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 4.00× | ||
| 06 | TEZENIS | Fashion & Accessoires | 3.10× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 2.86× | ||
| 08 | Nail salon | Beauty & Wellness | 2.76× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 2.74× | ||
| 10 | Hermès | Fashion & Accessoires | 2.74× | ||
| 11 | Panties | Fashion & Accessoires | 2.65× | ||
| 12 | Artificial nails | Beauty & Wellness | 2.64× | ||
| 13 | Zadar | Travel & Leisure | 2.60× | ||
| 14 | Pedicure | Beauty & Wellness | 2.50× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.35× | ||
| 16 | OVS | Fashion & Accessoires | 2.22× | ||
| 17 | Nail art | Beauty & Wellness | 2.21× | ||
| 18 | Skirt | Fashion & Accessoires | 2.18× | ||
| 19 | Primark | Shopping | 2.04× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.43× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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