A data profile of the people who buy, follow and care about Costume jewelry in Italy — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 5,755,882 people in Italy.
The average Costume jewelry fan in Italy is 42.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pendant, Handmade jewelry, Art jewelry, with strongest over-indexing on Pendant (5.24× the country average).
Demographically, the Costume jewelry audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Costume jewelry fan in Italy is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pendant.
The key figures that characterise the Costume jewelry profile in Italy.
81.9% are female, 18.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 42.0 |
| Estimated audience size | 5,755,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Costume jewelry audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
Where the Costume jewelry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~400K | 1.06× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.05× | |
| 03 | Umbria | ~100K | 1.04× | |
| 04 | Aosta Valley | ~20K | 1.04× | |
| 05 | Abruzzo | ~100K | 1.03× | |
| 06 | Calabria | ~200K | 1.02× | |
| 07 | Liguria | ~200K | 1.02× | |
| 08 | Marche | ~100K | 1.02× | |
| 09 | Sardinia | ~200K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 1.01× | |
| 11 | Molise | ~30K | 1.00× | |
| 12 | Piedmont | ~400K | 0.97× | |
| 13 | Puglia | ~400K | 0.96× | |
| 14 | Sicilia | ~500K | 0.95× | |
| 15 | Campania | ~600K | 0.94× | |
| 16 | Emilia-Romagna | ~400K | 0.94× | |
| 17 | Veneto | ~400K | 0.94× | |
| 18 | Lazio | ~600K | 0.92× | |
| 19 | Lombardy | ~900K | 0.88× | |
| 20 | Basilicata | 0.00× |
The strongest cross-interests of the Costume jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pendant | Politics & Society | 5.24× | ||
| 02 | Jewelry design | Fashion & Accessoires | 4.34× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 4.21× | ||
| 04 | Art jewelry | Fashion & Accessoires | 3.99× | ||
| 05 | Handmade | Home & Garden | 3.60× | ||
| 06 | Necklace | Fashion & Accessoires | 3.49× | ||
| 07 | Ring (jewellery) | Fashion & Accessoires | 3.35× | ||
| 08 | Silver | Home & Garden | 3.17× | ||
| 09 | Earring | Fashion & Accessoires | 3.08× | ||
| 10 | Bracelet | Fashion & Accessoires | 2.99× | ||
| 11 | Diamond | Fashion & Accessoires | 2.79× | ||
| 12 | Gemstone | Fashion & Accessoires | 2.60× | ||
| 13 | Sephora | Shopping | 2.24× | ||
| 14 | Handbags | Fashion & Accessoires | 2.03× | ||
| 15 | Dresses | Fashion & Accessoires | 1.82× | ||
| 16 | Discount stores | Shopping | 1.75× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.73× | ||
| 18 | Fragrances | Beauty & Wellness | 1.64× | ||
| 19 | Spas | Beauty & Wellness | 1.61× | ||
| 20 | Footwear | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.65× | |
| Individualism | JOY | 1.63× | |
| Luxury Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.94× |
Costume jewelry has an estimated audience of 5,755,882 people in Italy, concentrated in Lombardy and Lazio.
81.9% of Costume jewelry fans are female, 18.1% are male, with an average age of 42.0 years.
Costume jewelry fans show strongest brand affinity for Pendant (5.24×), Handmade jewelry (4.21×), and Art jewelry (3.99×) over the country average.
Costume jewelry fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Costume jewelry itself, the audience over-indexes on Handmade jewelry (4.21×), Art jewelry (3.99×), Jewelry design (4.34×), and Ring (jewellery) (3.35×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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