Footwear Audience in Italy
Footwear has an estimated audience of 22,248,002 people in Italy. 63.3% are female, 36.7% are male, average age 42.6. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Robert Redford, Pillow.
Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (6.62× the country average). Demographically, the Footwear audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Footwear fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.6 |
| Estimated audience size | 22,248,002 |
Audience persona
The typical Footwear fan in Italy is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 6.62× | Health |
| Progressive rock | 4.37× | Music & Radio |
| Instant messaging | 2.59× | Internet & Social Media |
| Robert Redford | 3.72× | Movies & TV |
| Pillow | 4.24× | Home & Garden |
| University | 2.29× | Business & Career |
| Gazebo | 5.75× | Home & Garden |
| Expert (company) | 2.8× | Shopping |
| Tattoos | 1.76× | Fashion & Accessoires |
| Google Maps | 1.82× | Internet & Social Media |
| Slovenia | 2.06× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| corriere dello sport | 1.74× | Sports |
| Canada | 1.89× | Travel & Leisure |
| Weddings | 1.57× | Kids & Family |
| Deal of the day | 1.88× | Shopping |
| Indeed.com | 1.69× | Business & Career |
| Necklace | 2.02× | Fashion & Accessoires |
| General practitioner | 2.16× | Health |
| Enoteca | 2.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Community Orientation | OPEN | 1.11 |
| Risk Appetite | THRILL | 1.09 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
| Creativity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
See Footwear audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.