A data profile of the people who buy, follow and care about Footwear in Italy — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 22,248,002 people in Italy.
Footwear has an estimated audience of 22,248,002 people in Italy. 63.3% are female, 36.7% are male, average age 42.6. Top brand affinities: WhatsApp, Wikipedia, Volunteering, Mediaset, Champagne.
Top brand affinities include WhatsApp, Wikipedia, Volunteering, with strongest over-indexing on WhatsApp (1.74× the country average).
Demographically, the Footwear audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Footwear fan in Italy is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Footwear profile in Italy.
63.3% are female, 36.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.6 |
| Estimated audience size | 22,248,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Footwear audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.49× | ||
| 02 | Robert Redford | Movies & TV | 2.04× | ||
| 03 | Massimo Dutti | Shopping | 1.97× | ||
| 04 | Mediaset | Technology & Electronics | 1.91× | ||
| 05 | Wikipedia | Internet & Social Media | 1.88× | ||
| 06 | Satire | Literature | 1.78× | ||
| 07 | Homeschooling | Politics & Society | 1.77× | ||
| 08 | Champagne | Food & Beverages | 1.75× | ||
| 09 | Internet & Social Media | 1.74× | |||
| 10 | Rose | Home & Garden | 1.74× | ||
| 11 | Tinder | Internet & Social Media | 1.73× | ||
| 12 | General practitioner | Health | 1.70× | ||
| 13 | New Testament | Politics & Society | 1.70× | ||
| 14 | Volunteering | Politics & Society | 1.67× | ||
| 15 | Doctor of Medicine | Business & Career | 1.57× | ||
| 16 | Costume jewelry | Fashion & Accessoires | 1.53× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.53× | ||
| 18 | Deal of the day | Shopping | 1.52× | ||
| 19 | Necklace | Fashion & Accessoires | 1.51× | ||
| 20 | Rice | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Career Orientation | POWER | 1.12× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.91× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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