A data profile of the people who buy, follow and care about Silver in Italy — modelled from more than twelve digital signal sources. Silver has an estimated audience of 5,189,899 people in Italy.
The average Silver fan in Italy is 41.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wikipedia, Costume jewelry, Singer-songwriter, with strongest over-indexing on Wikipedia (2.63× the country average).
Demographically, the Silver audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Silver fan in Italy is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Silver profile in Italy.
67.9% are female, 32.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 41.5 |
| Estimated audience size | 5,189,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Silver audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
Where the Silver audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.33× | |
| 02 | Lombardy | ~1M | 1.19× | |
| 03 | Campania | ~700K | 1.16× | |
| 04 | Puglia | ~400K | 1.11× | |
| 05 | Piedmont | ~400K | 1.05× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.05× | |
| 07 | Sicilia | ~500K | 1.03× | |
| 08 | Tuscany | ~400K | 1.03× | |
| 09 | Veneto | ~400K | 1.01× | |
| 10 | Emilia-Romagna | ~400K | 1.00× | |
| 11 | Umbria | ~80K | 1.00× | |
| 12 | Lazio | ~600K | 0.98× | |
| 13 | Basilicata | ~50K | 0.98× | |
| 14 | Sardinia | ~100K | 0.95× | |
| 15 | Calabria | ~100K | 0.94× | |
| 16 | Abruzzo | ~100K | 0.93× | |
| 17 | Aosta Valley | ~10K | 0.92× | |
| 18 | Liguria | ~100K | 0.91× | |
| 19 | Friuli-Venezia Giulia | ~90K | 0.90× | |
| 20 | Marche | ~100K | 0.88× |
The strongest cross-interests of the Silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 6.03× | ||
| 02 | Costume jewelry | Fashion & Accessoires | 3.17× | ||
| 03 | Wikipedia | Internet & Social Media | 2.63× | ||
| 04 | Rose | Home & Garden | 2.48× | ||
| 05 | Art jewelry | Fashion & Accessoires | 2.19× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.16× | ||
| 07 | Cartier | Fashion & Accessoires | 2.15× | ||
| 08 | Necklace | Fashion & Accessoires | 2.12× | ||
| 09 | Swarovski | Fashion & Accessoires | 2.10× | ||
| 10 | Satire | Literature | 2.07× | ||
| 11 | Wedding dress | Fashion & Accessoires | 1.83× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.78× | ||
| 13 | Mediaset | Technology & Electronics | 1.78× | ||
| 14 | Champagne | Food & Beverages | 1.78× | ||
| 15 | Genetics | Kids & Family | 1.67× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.65× | ||
| 17 | Volunteering | Politics & Society | 1.61× | ||
| 18 | Indeed.com | Business & Career | 1.61× | ||
| 19 | OVS | Fashion & Accessoires | 1.59× | ||
| 20 | Singer-songwriter | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Sports Activity | POWER | 0.91× |
Silver has an estimated audience of 5,189,899 people in Italy, concentrated in Lombardy and Campania.
67.9% of Silver fans are female, 32.1% are male, with an average age of 41.5 years.
Silver fans show strongest brand affinity for Wikipedia (2.63×), Costume jewelry (3.17×), and Singer-songwriter (1.56×) over the country average.
Silver fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Silver itself, the audience over-indexes on Costume jewelry (3.17×), Singer-songwriter (1.56×), Art jewelry (2.19×), and Honeymoon (6.03×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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