Rascasse Audience Intelligence

Silver Audience in United States

A data profile of the people who buy, follow and care about Silver in United States — modelled from more than twelve digital signal sources. Silver has an estimated audience of 19,018,099 people in United States.

#1206among Topic in United States#134in Home & Garden

The average Silver fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Metaphysics, with strongest over-indexing on Planet Fitness (1.93× the country average).

Demographically, the Silver audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silver fan in United States is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silver profile in United States.

Audience size
19M
in United States
Gender
59.8%♀
40.2% male
Age
40.7
average years
Country rank
#1755
Topic in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Silver fans

59.8% are female, 40.2% are male, average age 40.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Silver audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.7
Estimated audience size19,018,099
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Silver audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Silver audience comes from United States.

Worldwide audience distribution share by country for Silver
CountryShare
United States15.4%
Brazil4.9%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silver audience in United States is strongest.

Fig. 05

Top regions by affinity

Silver fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.47×
02Idaho~100K1.53×
03Maryland~500K1.47×
04Montana~70K1.38×
05North Dakota~50K1.35×
06South Dakota~50K1.18×
07Wyoming~30K1.15×
08Washington~400K1.10×
09Nevada~200K1.10×
10Arizona~400K1.08×
11Missouri~300K1.06×
12Oregon~200K1.06×
13Alaska~40K1.06×
14Michigan~500K1.05×
15Iowa~200K1.04×
16New Mexico~100K1.03×
17Arkansas~200K0.98×
18Kansas~100K0.98×
19West Virginia~90K0.98×
20New Hampshire~70K0.98×
21Utah~200K0.97×
22Florida~1M0.96×
23Wisconsin~300K0.96×
24Minnesota~300K0.96×
25Oklahoma~200K0.95×
26Maine~60K0.95×
27Indiana~300K0.94×
28Colorado~300K0.93×
29Alabama~200K0.93×
30Ohio~500K0.92×
31Louisiana~200K0.91×
32Pennsylvania~600K0.90×
33Texas~1.5M0.89×
34Kentucky~200K0.89×
35California~2M0.88×
36Virginia~400K0.88×
37Tennessee~300K0.88×
38Nebraska~80K0.86×
39Illinois~500K0.85×
40North Carolina~500K0.85×
41Connecticut~200K0.84×
42New York~900K0.83×
43South Carolina~200K0.82×
44Mississippi~100K0.81×
45New Jersey~400K0.80×
46Hawaii~70K0.80×
47Georgia~500K0.79×
48Massachusetts~300K0.78×
49Delaware~40K0.76×
50Rhode Island~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Silver, United States
0.75×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silver audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV8.53×
02Costume jewelryFashion & Accessoires2.98×
03Diaper bagKids & Family2.65×
04MetaphysicsBusiness & Career2.06×
05CrystalFashion & Accessoires2.01×
06Ancient EgyptPolitics & Society2.00×
07Handmade jewelryFashion & Accessoires1.95×
08Planet FitnessSports1.93×
09GemstoneFashion & Accessoires1.91×
10Made in USABusiness & Career1.87×
11Vintage clothingFashion & Accessoires1.75×
12Real propertyHome & Garden1.73×
13Natural skin careBeauty & Wellness1.70×
14Luxury real estateBusiness & Career1.70×
15NecklaceFashion & Accessoires1.65×
16Talk radioMusic & Radio1.63×
17SkirtFashion & Accessoires1.58×
18InnovationBusiness & Career1.57×
19BraceletFashion & Accessoires1.56×
20DonationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silver audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.29×
PatriotismCONSERVATISM1.28×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silver audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Pet OwnershipJOY0.90×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Silver have in United States?

Silver has an estimated audience of 19,018,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Silver fans?

59.8% of Silver fans are female, 40.2% are male, with an average age of 40.7 years.

03

Which brands do Silver fans like most?

Silver fans show strongest brand affinity for Planet Fitness (1.93×), Diaper bag (2.65×), and Metaphysics (2.06×) over the country average.

04

Where do Silver fans live in United States?

Silver fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Silver fans also like?

Beyond Silver itself, the audience over-indexes on Diaper bag (2.65×), Metaphysics (2.06×), Waterworld (8.53×), and Gemstone (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Silver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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