Silver Audience in United States

Silver has an estimated audience of 19,018,099 people in United States. 59.8% are female, 40.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Do it yourself (DIY), Metaphysics, Hobby Lobby.

The average Silver fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Do it yourself (DIY), with strongest over-indexing on Planet Fitness (3.24× the country average). Demographically, the Silver audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Silver fans

Demographic split for Silver audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.7
Estimated audience size19,018,099

Audience persona

The typical Silver fan in United States is more female, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Silver in United States
RegionReachAffinity
California1,962,9090.94×
Texas1,578,5710.97×
Florida1,335,8411.04×
New York945,7600.89×
Pennsylvania581,6470.91×
Illinois549,1690.87×
Maryland548,1951.68×
Michigan530,5371.07×
North Carolina529,3420.93×
Ohio521,7120.89×
Georgia501,6830.86×
Virginia430,1720.93×
Washington425,5161.12×
Arizona422,2061.09×
New Jersey377,1130.78×
Tennessee353,3300.93×
Missouri317,0781.03×
Massachusetts309,6410.83×
Indiana308,6190.89×
Colorado275,2820.92×
Alabama263,4290.99×
Minnesota258,6680.95×
Wisconsin257,1880.9×
South Carolina237,3260.83×
Louisiana233,1220.95×
Oregon228,4851.05×
Nevada220,8351.2×
Kentucky215,8580.91×
Oklahoma205,0610.97×
Washington, District of Columbia165,0222.89×
Utah162,3450.95×
Connecticut160,6070.84×
Iowa158,8131.01×
Arkansas157,0211×
Idaho146,4061.54×
Kansas141,1450.94×
Mississippi126,6510.81×
New Mexico90,1380.95×
West Virginia89,5301.01×
Nebraska74,3220.78×
New Hampshire70,6670.94×
Montana65,9041.25×
Maine60,1650.88×
Hawaii59,2890.73×
North Dakota47,8811.23×
South Dakota46,8161.06×
Rhode Island45,2300.75×
Delaware41,8960.8×
Alaska39,0820.96×
Wyoming29,7951.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silver audience
BrandAffinityCategory
Planet Fitness3.24×Sports
Diaper bag5.14×Kids & Family
Do it yourself (DIY)1.97×Home & Garden
Metaphysics3×Business & Career
Hobby Lobby1.91×Home & Garden
Ponytail5.31×Fashion & Accessoires
MSN1.88×News
Made in USA2.78×Business & Career
Dentistry2.33×Business & Career
Cloth diaper4.57×Kids & Family
Universal Studios4.45×Movies & TV
Texas Roadhouse1.57×Food & Beverages
Dollar General1.52×Shopping
Princess Polly4.09×Fashion & Accessoires
Bass guitar1.95×Music & Radio
Men's clothing1.61×Fashion & Accessoires
Skirt2.03×Fashion & Accessoires
Largemouth bass3.71×Food & Beverages
Food storage4.36×Home & Garden
Trousers1.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silver audience
TraitClusterScore
SustainabilityBALANCE1.39
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.38
ExtroversionTHRILL1.31
Design AffinityPREMIUM1.31
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Silver
CountryShare
United States15.4%
Brazil4.9%
Italy4.2%

See Silver audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Silver have in United States?

Silver has an estimated audience of 19,018,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Silver fans?

59.8% of Silver fans are female, 40.2% are male, with an average age of 40.7 years.

Which brands do Silver fans like most?

Silver fans show strongest brand affinity for Planet Fitness (3.24×), Diaper bag (5.14×), and Do it yourself (DIY) (1.97×) over the country average.

Where do Silver fans live in United States?

Silver fans in United States are most concentrated in California (reach 1,962,909), Texas (reach 1,578,571), and Florida (reach 1,335,841). These three regions account for the largest share of the active audience.

What other brands do Silver fans also like?

Beyond Silver itself, the audience over-indexes on Diaper bag (5.14×), Do it yourself (DIY) (1.97×), Metaphysics (3×), and Hobby Lobby (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.