Silver Audience in Germany
Silver has an estimated audience of 2,381,977 people in Germany. 58.3% are female, 41.7% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Home Delivery, Mothercare, Cachorro, Esra Erol.
The average Silver fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Home Delivery, Mothercare, with strongest over-indexing on Gil Ofarim (1.7× the country average). Demographically, the Silver audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Silver fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.2 |
| Estimated audience size | 2,381,977 |
Audience persona
The typical Silver fan in Germany is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,362 | 1.1× |
| Bayern | 377,717 | 0.99× |
| Baden-Württemberg | 313,854 | 0.97× |
| Hessen | 245,193 | 1.35× |
| Niedersachsen | 213,350 | 0.92× |
| Berlin | 141,084 | 1.32× |
| Rheinland-Pfalz | 113,573 | 0.95× |
| Sachsen | 109,936 | 0.94× |
| Schleswig-Holstein | 73,070 | 0.85× |
| Brandenburg | 68,438 | 0.93× |
| Sachsen-Anhalt | 59,355 | 0.96× |
| Hamburg | 59,108 | 1.1× |
| Thüringen | 50,589 | 0.83× |
| Mecklenburg-Vorpommern | 40,964 | 0.9× |
| Saarland | 24,334 | 0.83× |
| Bremen | 21,443 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.7× | Music & Radio |
| Home Delivery | 2.66× | Food & Beverages |
| Mothercare | 1.57× | Kids & Family |
| Cachorro | 2.53× | Pets & Animals |
| Esra Erol | 3.99× | Movies & TV |
| Bank account | 1.98× | Business & Career |
| Preacher (comics) | 4.58× | Literature |
| Information sensitivity | 3.38× | Technology & Electronics |
| Bülent Korkmaz | 10.23× | Sports |
| Buddy – The Buddy Holly Story | 2.67× | Music & Radio |
| De Buyer | 5.77× | Home & Garden |
| Jaguar F-Pace | 3.43× | Cars & Mobility |
| Building insulation | 2.27× | Home & Garden |
| Ipekyol | 2.07× | Shopping |
| Google Home | 2.9× | Technology & Electronics |
| Sixx | 1.59× | Movies & TV |
| Picnic | 1.85× | Kids & Family |
| Women's empowerment | 1.85× | Politics & Society |
| Medieval fantasy | 5.4× | Literature |
| Fantasy Earth: Zero | 3.09× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.77 |
| Luxury Orientation | PREMIUM | 1.61 |
| Individualism | JOY | 1.45 |
| Creativity | OPEN | 1.43 |
| Sustainability | BALANCE | 1.42 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
See Silver audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Silver have in Germany?
Silver has an estimated audience of 2,381,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Silver fans?
58.3% of Silver fans are female, 41.7% are male, with an average age of 38.2 years.
Which brands do Silver fans like most?
Silver fans show strongest brand affinity for Gil Ofarim (1.7×), Home Delivery (2.66×), and Mothercare (1.57×) over the country average.
Where do Silver fans live in Germany?
Silver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 572,362), Bayern (reach 377,717), and Baden-Württemberg (reach 313,854). These three regions account for the largest share of the active audience.
What other brands do Silver fans also like?
Beyond Silver itself, the audience over-indexes on Home Delivery (2.66×), Mothercare (1.57×), Cachorro (2.53×), and Esra Erol (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.