A data profile of the people who buy, follow and care about Silver in India — modelled from more than twelve digital signal sources. Silver has an estimated audience of 4,966,749 people in India.
Silver has an estimated audience of 4,966,749 people in India. 60.5% are female, 39.5% are male, average age 31.0. Top brand affinities: Chennai, Embroidery, Skirt, Nutrient, Cash on delivery.
Top brand affinities include Chennai, Embroidery, Skirt, with strongest over-indexing on Chennai (1.88× the country average).
Demographically, the Silver audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Silver fan in India is more female, around 31.0 years old, with strong Quality Awareness tendencies and a notable affinity for Chennai.
The key figures that characterise the Silver profile in India.
60.5% are female, 39.5% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 31.0 |
| Estimated audience size | 4,966,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Silver audience comes from India.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
The strongest cross-interests of the Silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pajamas | Fashion & Accessoires | 2.67× | ||
| 02 | Fashion show | Fashion & Accessoires | 2.43× | ||
| 03 | Skirt | Fashion & Accessoires | 2.39× | ||
| 04 | Embroidery | Home & Garden | 2.27× | ||
| 05 | Earring | Fashion & Accessoires | 2.02× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 1.97× | ||
| 07 | Engagement ring | Fashion & Accessoires | 1.96× | ||
| 08 | Party dress | Fashion & Accessoires | 1.94× | ||
| 09 | Alia Bhatt | Movies & TV | 1.92× | ||
| 10 | Ranveer Singh | Movies & TV | 1.90× | ||
| 11 | Chennai | Travel & Leisure | 1.88× | ||
| 12 | Wedding invitation | Home & Garden | 1.87× | ||
| 13 | Cash on delivery | Business & Career | 1.86× | ||
| 14 | Gemstone | Fashion & Accessoires | 1.86× | ||
| 15 | Nutrient | Food & Beverages | 1.84× | ||
| 16 | Amitabh Bachchan | Movies & TV | 1.83× | ||
| 17 | Pakistan national cricket team | Sports | 1.70× | ||
| 18 | England cricket team | Sports | 1.67× | ||
| 19 | NDTV | Movies & TV | 1.64× | ||
| 20 | Pakistan | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.90× | |
| Sustainability | BALANCE | 1.87× | |
| Convenience Orientation | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Extroversion | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.