Rascasse Audience Intelligence

Alia Bhatt Audience in India

A data profile of the people who buy, follow and care about Alia Bhatt in India — modelled from more than twelve digital signal sources. Alia Bhatt has an estimated audience of 7,342,698 people in India.

The average Alia Bhatt fan in India is 27.7 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.

Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.84× the country average).

Demographically, the Alia Bhatt audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Alia Bhatt fan in India is more male, around 27.7 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Alia Bhatt profile in India.

Audience size
7.3M
in India
Gender
36.0%
64.0% male
Age
27.7
average years
Country rank
#693
Person in India
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alia Bhatt fans

36.0% are female, 64.0% are male, average age 27.7.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Alia Bhatt audience in India
MetricValue
Female36.0%
Male64.0%
Average age27.7
Estimated audience size7,342,698
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Alia Bhatt audience in India
Age bracketShare%
16-1950%
20-2929%
30-3912%
40-496%
50+4%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Alia Bhatt audience comes from India.

Worldwide audience distribution share by country for Alia Bhatt
CountryShare
India59.0%
United States7.5%
Pakistan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alia Bhatt audience in India is strongest.

Fig. 05

Top regions by affinity

Alia Bhatt fans by region: top regions in India
#RegionReachAffinity×
01Maharashtra~500K1.48×
02Kerala~200K1.40×
03Karnataka~200K1.36×
04Gujarat~300K1.31×
05Arunachal Pradesh~5K1.22×
06Telangana~100K1.17×
07West Bengal~300K1.16×
08Odisha~90K1.15×
09Assam~90K1.15×
10Goa~8K1.11×
11Madhya Pradesh~200K1.08×
12Tripura~10K1.08×
13Jharkhand~60K1.02×
14Rajasthan~200K1.01×
15Andhra Pradesh~90K0.99×
16Uttarakhand~40K0.99×
17Chhattisgarh~50K0.98×
18Uttar Pradesh~300K0.95×
19Tamil Nadu~200K0.95×
20Haryana~90K0.93×
21Punjab (region)~90K0.90×
22Jammu and Kashmir~30K0.90×
23Bihar~100K0.86×
24Meghalaya~6K0.76×
25Himachal Pradesh~20K0.71×
26Nagaland~4K0.71×
27Manipur~6K0.69×
28Sikkim~2K0.65×
29Mizoram~3K0.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alia Bhatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alia Bhatt audience
#·InterestCategoryAffinity×
01Tamil cinemaMovies & TV2.20×
02Card gamesGames2.20×
03ChennaiTravel & Leisure2.18×
04Colors (TV channel)Movies & TV2.14×
05Rajasthan RoyalsSports2.09×
06Rohit SharmaSports2.08×
07Kolkata Knight RidersSports2.03×
08Virat KohliSports2.00×
09Chennai Super KingsSports2.00×
10India national cricket teamSports1.96×
11Indian Premier LeagueSports1.84×
12Tamil languagePolitics & Society1.80×
13Cinema of IndiaMovies & TV1.79×
14CelebrityMovies & TV1.65×
15CricketSports1.62×
16BankingBusiness & Career1.60×
17Personal financeBusiness & Career1.58×
18Bollywood moviesMovies & TV1.56×
19TVMovies & TV1.55×
20GamesGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alia Bhatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Alia Bhatt audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.34×
Risk AppetiteTHRILL1.33×
Career OrientationPOWER1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Alia Bhatt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
PatriotismCONSERVATISM0.74×
Convenience OrientationPREMIUM0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Alia Bhatt have in India?

Alia Bhatt has an estimated audience of 7,342,698 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Alia Bhatt fans?

36.0% of Alia Bhatt fans are female, 64.0% are male, with an average age of 27.7 years.

03

Which brands do Alia Bhatt fans like most?

Alia Bhatt fans show strongest brand affinity for Indian Premier League (1.84×), India national cricket team (1.96×), and Virat Kohli (2×) over the country average.

04

Where do Alia Bhatt fans live in India?

Alia Bhatt fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Alia Bhatt fans also like?

Beyond Alia Bhatt itself, the audience over-indexes on India national cricket team (1.96×), Virat Kohli (2×), TV (1.55×), and Chennai Super Kings (2×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Alia Bhatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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