A data profile of the people who buy, follow and care about Silver in Spain — modelled from more than twelve digital signal sources. Silver has an estimated audience of 2,838,886 people in Spain.
Silver has an estimated audience of 2,838,886 people in Spain. 73.9% are female, 26.1% are male, average age 43.2. Top brand affinities: WhatsApp, Iberia (airline), Mango, Volunteering, Aldi.
Top brand affinities include WhatsApp, Iberia (airline), Mango, with strongest over-indexing on WhatsApp (2.28× the country average).
Demographically, the Silver audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Silver fan in Spain is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Silver profile in Spain.
73.9% are female, 26.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 43.2 |
| Estimated audience size | 2,838,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Silver audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
The strongest cross-interests of the Silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeymoon | Kids & Family | 6.91× | ||
| 02 | Floral design | Home & Garden | 4.55× | ||
| 03 | Flower bouquet | Home & Garden | 3.59× | ||
| 04 | Satire | Literature | 3.51× | ||
| 05 | Volunteering | Politics & Society | 3.11× | ||
| 06 | Refrigerator | Home & Garden | 2.95× | ||
| 07 | Mango | Shopping | 2.91× | ||
| 08 | Costume jewelry | Fashion & Accessoires | 2.88× | ||
| 09 | Boho-chic | Fashion & Accessoires | 2.68× | ||
| 10 | Real property | Home & Garden | 2.57× | ||
| 11 | Art jewelry | Fashion & Accessoires | 2.55× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 2.43× | ||
| 13 | Internet & Social Media | 2.28× | |||
| 14 | Travel website | Travel & Leisure | 2.00× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.99× | ||
| 16 | Aldi | Shopping | 1.93× | ||
| 17 | Stradivarius | Shopping | 1.90× | ||
| 18 | Distilled beverage | Food & Beverages | 1.80× | ||
| 19 | Skirt | Fashion & Accessoires | 1.79× | ||
| 20 | Flower | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Individualism | JOY | 1.37× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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