A data profile of the people who buy, follow and care about Silver in Brazil — modelled from more than twelve digital signal sources. Silver has an estimated audience of 6,068,097 people in Brazil.
Silver has an estimated audience of 6,068,097 people in Brazil. 75.0% are female, 25.0% are male, average age 36.5. Top brand affinities: Instagram, Shopping malls, Moodle, Rock music, Country music.
Top brand affinities include Instagram, Shopping malls, Moodle, with strongest over-indexing on Instagram (1.62× the country average).
Demographically, the Silver audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Patriotism.
The typical Silver fan in Brazil is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Silver profile in Brazil.
75.0% are female, 25.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 36.5 |
| Estimated audience size | 6,068,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Silver audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
The strongest cross-interests of the Silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moodle | Technology & Electronics | 4.29× | ||
| 02 | Swarovski | Fashion & Accessoires | 2.91× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 2.57× | ||
| 04 | Art jewelry | Fashion & Accessoires | 2.48× | ||
| 05 | Beleza na Web | Shopping | 1.95× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.79× | ||
| 07 | Handbags | Fashion & Accessoires | 1.68× | ||
| 08 | Rock music | Music & Radio | 1.63× | ||
| 09 | Smart Fit | Sports | 1.63× | ||
| 10 | Internet & Social Media | 1.62× | |||
| 11 | Dafiti | Fashion & Accessoires | 1.62× | ||
| 12 | Hip hop music | Music & Radio | 1.61× | ||
| 13 | Shopping malls | Shopping | 1.60× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | Skirt | Fashion & Accessoires | 1.58× | ||
| 16 | Flower | Home & Garden | 1.55× | ||
| 17 | Havaianas | Fashion & Accessoires | 1.55× | ||
| 18 | Country music | Music & Radio | 1.52× | ||
| 19 | Medicine | Business & Career | 1.52× | ||
| 20 | Riachuelo | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.50× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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