A data profile of the people who buy, follow and care about Handmade jewelry in Brazil — modelled from more than twelve digital signal sources. Handmade jewelry has an estimated audience of 3,446,385 people in Brazil.
The average Handmade jewelry fan in Brazil is 38.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Jewelry design, Costume jewelry, Knitting needle, with strongest over-indexing on Jewelry design (10.98× the country average).
Demographically, the Handmade jewelry audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Handmade jewelry fan in Brazil is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Jewelry design.
The key figures that characterise the Handmade jewelry profile in Brazil.
81.7% are female, 18.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 38.2 |
| Estimated audience size | 3,446,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Handmade jewelry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 9.8% |
| India | 6.8% |
Where the Handmade jewelry audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~60K | 1.15× | |
| 02 | Pará | ~100K | 1.06× | |
| 03 | Alagoas | ~50K | 1.04× | |
| 04 | Espírito Santo | ~70K | 1.03× | |
| 05 | Amazonas | ~60K | 1.03× | |
| 06 | Ceará | ~200K | 1.01× | |
| 07 | Federal District | ~60K | 1.01× | |
| 08 | Tocantins | ~20K | 1.01× | |
| 09 | Roraima | ~10K | 1.01× | |
| 10 | Goiás | ~100K | 1.00× | |
| 11 | Piauí | ~50K | 1.00× | |
| 12 | Amapá | ~10K | 1.00× | |
| 13 | Acre | ~10K | 1.00× | |
| 14 | Santa Catarina | ~200K | 0.99× | |
| 15 | Maranhão | ~90K | 0.99× | |
| 16 | Paraíba | ~70K | 0.99× | |
| 17 | Mato Grosso | ~60K | 0.99× | |
| 18 | Rio Grande do Norte | ~60K | 0.99× | |
| 19 | Sergipe | ~40K | 0.99× | |
| 20 | Pernambuco | ~200K | 0.98× | |
| 21 | Bahia | ~200K | 0.97× | |
| 22 | Rio Grande do Sul | ~200K | 0.97× | |
| 23 | Paraná | ~200K | 0.96× | |
| 24 | Minas Gerais | ~300K | 0.94× | |
| 25 | Rio de Janeiro | ~300K | 0.94× | |
| 26 | São Paulo | ~800K | 0.86× | |
| 27 | Rondônia | 0.00× |
The strongest cross-interests of the Handmade jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jewelry design | Fashion & Accessoires | 10.98× | ||
| 02 | Charm bracelet | Fashion & Accessoires | 9.89× | ||
| 03 | Pendant | Politics & Society | 8.64× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 6.78× | ||
| 05 | Knitting needle | Fashion & Accessoires | 5.49× | ||
| 06 | Gemstone | Fashion & Accessoires | 4.77× | ||
| 07 | Costume jewelry | Fashion & Accessoires | 4.66× | ||
| 08 | Earring | Fashion & Accessoires | 4.25× | ||
| 09 | Handmade | Home & Garden | 4.20× | ||
| 10 | Bracelet | Fashion & Accessoires | 3.87× | ||
| 11 | Engagement ring | Fashion & Accessoires | 3.87× | ||
| 12 | Pattern (sewing) | Home & Garden | 3.80× | ||
| 13 | Necklace | Fashion & Accessoires | 3.74× | ||
| 14 | Art jewelry | Fashion & Accessoires | 3.73× | ||
| 15 | Eclipse | Music & Radio | 3.40× | ||
| 16 | Manicure & Pedicure | Beauty & Wellness | 2.65× | ||
| 17 | Arezzo | Travel & Leisure | 2.32× | ||
| 18 | Moda Feminina | Fashion & Accessoires | 2.27× | ||
| 19 | Reseller | Shopping | 2.11× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.95× | |
| Individualism | JOY | 1.81× | |
| Price Sensitivity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.80× |
Handmade jewelry has an estimated audience of 3,446,385 people in Brazil, concentrated in São Paulo and Minas Gerais.
81.7% of Handmade jewelry fans are female, 18.3% are male, with an average age of 38.2 years.
Handmade jewelry fans show strongest brand affinity for Jewelry design (10.98×), Costume jewelry (4.66×), and Knitting needle (5.49×) over the country average.
Handmade jewelry fans in Brazil are most concentrated in São Paulo (reach ~800K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Handmade jewelry itself, the audience over-indexes on Costume jewelry (4.66×), Knitting needle (5.49×), Art jewelry (3.73×), and Pendant (8.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Handmade jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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