Rascasse Audience Intelligence

Gemstone Audience in Brazil

A data profile of the people who buy, follow and care about Gemstone in Brazil — modelled from more than twelve digital signal sources. Gemstone has an estimated audience of 3,727,063 people in Brazil.

The average Gemstone fan in Brazil is 38.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gemstone profile in Brazil.

Audience size
3.7M
in Brazil
Gender
74.9%
25.1% male
Age
38.2
average years
Country rank
#1842
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gemstone fans

74.9% are female, 25.1% are male, average age 38.2.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Gemstone audience in Brazil
MetricValue
Female74.9%
Male25.1%
Average age38.2
Estimated audience size3,727,063
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Gemstone audience in Brazil
Age bracketShare%
16-1920%
20-2924%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Gemstone audience comes from Brazil.

Worldwide audience distribution share by country for Gemstone
CountryShare
United States20.2%
Japan8.5%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gemstone audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Gemstone fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~70K1.16×
02Roraima~10K1.12×
03Acre~10K1.09×
04Rio de Janeiro~400K1.08×
05Amapá~10K1.08×
06São Paulo~1M1.03×
07Rio Grande do Sul~200K1.03×
08Espírito Santo~80K1.02×
09Paraíba~70K0.99×
10Rio Grande do Norte~60K0.99×
11Mato Grosso do Sul~50K0.99×
12Santa Catarina~200K0.98×
13Rondônia~30K0.98×
14Tocantins~20K0.98×
15Sergipe~40K0.97×
16Paraná~200K0.96×
17Pará~100K0.96×
18Alagoas~50K0.96×
19Pernambuco~200K0.95×
20Amazonas~60K0.95×
21Piauí~50K0.95×
22Ceará~200K0.93×
23Mato Grosso~60K0.93×
24Minas Gerais~400K0.92×
25Maranhão~90K0.92×
26Goiás~100K0.90×
27Bahia~200K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Gemstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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