A data profile of the people who buy, follow and care about Reseller in Brazil — modelled from more than twelve digital signal sources. Reseller has an estimated audience of 13,989,697 people in Brazil.
Reseller has an estimated audience of 13,989,697 people in Brazil. 68.3% are female, 31.7% are male, average age 40.2. Top brand affinities: mulheres, Court shoe, Artificial nails, Air travel, Riachuelo.
Top brand affinities include mulheres, Court shoe, Artificial nails, with strongest over-indexing on mulheres (1.92× the country average).
Demographically, the Reseller audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Reseller fan in Brazil is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for mulheres.
The key figures that characterise the Reseller profile in Brazil.
68.3% are female, 31.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.2 |
| Estimated audience size | 13,989,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Reseller audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.7% |
| Indonesia | 11.8% |
| United States | 11.4% |
The strongest cross-interests of the Reseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.93× | ||
| 02 | Social shopping | Shopping | 3.32× | ||
| 03 | Court shoe | Fashion & Accessoires | 3.23× | ||
| 04 | Levi Strauss & Co. | Fashion & Accessoires | 2.99× | ||
| 05 | Artificial nails | Beauty & Wellness | 2.47× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.11× | ||
| 07 | mulheres | Movies & TV | 1.92× | ||
| 08 | Nail salon | Beauty & Wellness | 1.74× | ||
| 09 | Eye liner | Beauty & Wellness | 1.68× | ||
| 10 | Lip gloss | Beauty & Wellness | 1.65× | ||
| 11 | Hair iron | Beauty & Wellness | 1.64× | ||
| 12 | Eye shadow | Beauty & Wellness | 1.60× | ||
| 13 | Manicure | Beauty & Wellness | 1.57× | ||
| 14 | Mascara | Beauty & Wellness | 1.56× | ||
| 15 | Hair removal | Beauty & Wellness | 1.54× | ||
| 16 | Nail art | Beauty & Wellness | 1.53× | ||
| 17 | Riachuelo | Shopping | 1.52× | ||
| 18 | PCI Concursos | Shopping | 1.51× | ||
| 19 | JusBrasil | Internet & Social Media | 1.51× | ||
| 20 | Air travel | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.09× | |
| Community Orientation | OPEN | 1.99× | |
| Creativity | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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