Reseller Audience in Brazil
Reseller has an estimated audience of 13,989,697 people in Brazil. 68.3% are female, 31.7% are male, average age 40.2. Top brand affinities: Electrolux, mulheres, Sport Club do Recife, Telegram, Havaianas.
Top brand affinities include Electrolux, mulheres, Sport Club do Recife, with strongest over-indexing on Electrolux (2.36× the country average). Demographically, the Reseller audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Shopping · Type: Topic
Demographics of Reseller fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.2 |
| Estimated audience size | 13,989,697 |
Audience persona
The typical Reseller fan in Brazil is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Electrolux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 2.36× | Home & Garden |
| mulheres | 2.18× | Movies & TV |
| Sport Club do Recife | 2.03× | Sports |
| Telegram | 2.25× | Internet & Social Media |
| Havaianas | 2.4× | Fashion & Accessoires |
| Drop shipping | 1.74× | Shopping |
| Discount stores | 1.65× | Shopping |
| Air travel | 1.71× | Travel & Leisure |
| Court shoe | 3.29× | Fashion & Accessoires |
| Manicure | 2.28× | Beauty & Wellness |
| Xiaomi | 2.4× | Technology & Electronics |
| TripAdvisor | 2.11× | Travel & Leisure |
| Boutiques | 1.54× | Fashion & Accessoires |
| Steam | 2.09× | Games |
| Outerwear | 5.89× | Fashion & Accessoires |
| Eye shadow | 2.2× | Beauty & Wellness |
| OLX | 1.61× | Shopping |
| Anti-aging cream | 1.77× | Beauty & Wellness |
| Artificial nails | 2.13× | Beauty & Wellness |
| Eye liner | 2.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.6 |
| Creativity | OPEN | 1.47 |
| Travelling | THRILL | 1.26 |
| Social Media Usage | JOY | 1.11 |
| Design Affinity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.7% |
| Indonesia | 11.8% |
| United States | 11.4% |
See Reseller audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.