Rascasse Audience Intelligence

Engagement ring Audience in Brazil

A data profile of the people who buy, follow and care about Engagement ring in Brazil — modelled from more than twelve digital signal sources. Engagement ring has an estimated audience of 4,582,309 people in Brazil.

#995among Topic in Brazil#68in Fashion & Accessoires

The average Engagement ring fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engagement ring profile in Brazil.

Audience size
4.6M
in Brazil
Gender
79.5%♀
20.5% male
Age
39.6
average years
Country rank
#1475
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engagement ring fans

79.5% are female, 20.5% are male, average age 39.6.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Engagement ring audience in Brazil
MetricValue
Female79.5%
Male20.5%
Average age39.6
Estimated audience size4,582,309
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Engagement ring audience in Brazil
Age bracketShare%
16-1916%
20-2923%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Engagement ring audience comes from Brazil.

Worldwide audience distribution share by country for Engagement ring
CountryShare
United States14.9%
Japan12.3%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engagement ring audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Engagement ring fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.69×
02São Paulo~2M1.49×
03Rio de Janeiro~500K1.23×
04Amapá~20K1.13×
05Espírito Santo~100K1.07×
06Roraima~10K1.06×
07Paraíba~90K1.02×
08Acre~20K1.02×
09Rio Grande do Norte~80K1.01×
10Rondônia~40K1.00×
11Paraná~300K0.99×
12Tocantins~30K0.99×
13Sergipe~50K0.98×
14Alagoas~60K0.96×
15Piauí~60K0.96×
16Rio Grande do Sul~300K0.95×
17Santa Catarina~200K0.95×
18Amazonas~80K0.95×
19Mato Grosso do Sul~60K0.95×
20Maranhão~100K0.93×
21Mato Grosso~80K0.93×
22Pernambuco~200K0.92×
23Minas Gerais~400K0.90×
24Pará~100K0.90×
25Ceará~200K0.89×
26Goiás~200K0.89×
27Bahia~300K0.86×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Brazil

See Engagement ring audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Engagement ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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