A data profile of the people who buy, follow and care about Swarovski in Italy — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 5,240,292 people in Italy.
The average Swarovski fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Marriage, OVS, with strongest over-indexing on Message in a Bottle (film) (2.24× the country average).
Demographically, the Swarovski audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Swarovski fan in Italy is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Swarovski profile in Italy.
74.9% are female, 25.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 40.7 |
| Estimated audience size | 5,240,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Swarovski audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
Where the Swarovski audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.54× | |
| 02 | Lazio | ~800K | 1.31× | |
| 03 | Sicilia | ~600K | 1.27× | |
| 04 | Campania | ~700K | 1.13× | |
| 05 | Veneto | ~500K | 1.13× | |
| 06 | Calabria | ~200K | 1.10× | |
| 07 | Piedmont | ~400K | 1.08× | |
| 08 | Sardinia | ~200K | 1.07× | |
| 09 | Tuscany | ~400K | 1.05× | |
| 10 | Emilia-Romagna | ~400K | 1.02× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 12 | Puglia | ~300K | 0.93× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.93× | |
| 14 | Liguria | ~100K | 0.92× | |
| 15 | Abruzzo | ~100K | 0.92× | |
| 16 | Umbria | ~70K | 0.89× | |
| 17 | Marche | ~100K | 0.85× | |
| 18 | Basilicata | ~40K | 0.85× | |
| 19 | Molise | ~20K | 0.68× | |
| 20 | Aosta Valley | ~7K | 0.55× |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motivi | Fashion & Accessoires | 4.02× | ||
| 02 | Bridal registry | Kids & Family | 3.98× | ||
| 03 | OVS | Fashion & Accessoires | 3.03× | ||
| 04 | Blouse | Fashion & Accessoires | 2.81× | ||
| 05 | Bedroom | Home & Garden | 2.77× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.72× | ||
| 07 | Skirt | Fashion & Accessoires | 2.42× | ||
| 08 | Bracelet | Fashion & Accessoires | 2.39× | ||
| 09 | Marriage | Kids & Family | 2.37× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 2.24× | ||
| 11 | Skin care | Beauty & Wellness | 2.17× | ||
| 12 | Personal care | Health | 2.05× | ||
| 13 | Conad | Shopping | 2.00× | ||
| 14 | IKEA | Home & Garden | 1.95× | ||
| 15 | Gift | Shopping | 1.91× | ||
| 16 | Shopping malls | Shopping | 1.67× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 18 | Woman | Kids & Family | 1.62× | ||
| 19 | Recipes | Food & Beverages | 1.61× | ||
| 20 | Child | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.50× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.55× | |
| Individualism | JOY | 0.71× |
Swarovski's target market in Italy covers an estimated 5,240,292 people, concentrated in Lombardy and Lazio.
74.9% of the Swarovski audience are female, 25.1% are male, with an average age of 40.7 years.
Swarovski fans show strongest brand affinity for Message in a Bottle (film) (2.24×), Marriage (2.37×), and OVS (3.03×) over the country average.
Swarovski fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Swarovski itself, the audience over-indexes on Marriage (2.37×), OVS (3.03×), Children's clothing (2.72×), and Personal care (2.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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