Etsy Audience in United Kingdom
Etsy has an estimated audience of 9,037,593 people in United Kingdom. 73.7% are female, 26.3% are male, average age 41.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Handicraft, Gift shop, Home décor products, Handmade, Natural skin care.
The average Etsy fan in United Kingdom is 41.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Handicraft, Gift shop, Home décor products, with strongest over-indexing on Handicraft (2.51× the country average). Demographically, the Etsy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion
Demographics of Etsy fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.8 |
| Estimated audience size | 9,037,593 |
Audience persona
The typical Etsy fan in United Kingdom is more female, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Handicraft.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,778,195 | 0.89× |
| South East | 1,184,957 | 0.98× |
| Yorkshire and the Humber | 974,384 | 1.34× |
| Scotland | 821,323 | 1.01× |
| South West | 706,611 | 0.95× |
| East of England | 702,624 | 0.85× |
| East Midlands | 571,036 | 0.9× |
| Wales | 570,288 | 1.11× |
| North West | 517,112 | 0.54× |
| West Midlands | 514,713 | 1.33× |
| North East | 393,184 | 1.12× |
| Northern Ireland | 276,669 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handicraft | 2.51× | Home & Garden |
| Gift shop | 3.88× | Home & Garden |
| Home décor products | 3.79× | Home & Garden |
| Handmade | 4.62× | Home & Garden |
| Natural skin care | 3.24× | Beauty & Wellness |
| Hobbycraft | 3.13× | Home & Garden |
| Arts and Crafts movement | 6.18× | Arts & Culture |
| Self care | 2.47× | Health |
| Sewing | 2.88× | Home & Garden |
| Fine art | 2.25× | Business & Career |
| Home improvement | 1.61× | Home & Garden |
| Crochet | 3.27× | Home & Garden |
| John Lewis (department store) | 1.69× | Shopping |
| Makeup brush | 3.81× | Beauty & Wellness |
| Newcast | 2.25× | Business & Career |
| Sephora | 3.18× | Shopping |
| Waitrose | 1.74× | Shopping |
| Landscape design | 2.62× | Business & Career |
| Dunelm | 1.95× | Home & Garden |
| Houseplant | 3.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.9 |
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.78 |
| Creativity | OPEN | 1.54 |
| Individualism | JOY | 1.4 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 8.8% |
| Germany | 7.2% |
See Etsy audiences in other countries
More Vintage fashion audiences in United Kingdom
- Vinted (3,304,458)
- Vestiaire Collective (320,497)
- Rokit (120,842)
- Sellpy (18,143)
- Mädchenflohmarkt (3,926)
Frequently asked questions
How many fans does Etsy have in United Kingdom?
Etsy has an estimated audience of 9,037,593 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Etsy fans?
73.7% of Etsy fans are female, 26.3% are male, with an average age of 41.8 years.
Which brands do Etsy fans like most?
Etsy fans show strongest brand affinity for Handicraft (2.51×), Gift shop (3.88×), and Home décor products (3.79×) over the country average.
Where do Etsy fans live in United Kingdom?
Etsy fans in United Kingdom are most concentrated in England (reach 6,778,195), South East (reach 1,184,957), and Yorkshire and the Humber (reach 974,384). These three regions account for the largest share of the active audience.
What other brands do Etsy fans also like?
Beyond Etsy itself, the audience over-indexes on Gift shop (3.88×), Home décor products (3.79×), Handmade (4.62×), and Natural skin care (3.24×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.