A data profile of the people who buy, follow and care about Etsy in United Kingdom — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 9,037,593 people in United Kingdom.
The average Etsy fan in United Kingdom is 41.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Handicraft, Gift shop, Home décor products, with strongest over-indexing on Handicraft (2.51× the country average).
Demographically, the Etsy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Etsy fan in United Kingdom is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Handicraft.
The key figures that characterise the Etsy profile in United Kingdom.
73.7% are female, 26.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.8 |
| Estimated audience size | 9,037,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Etsy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 8.7% |
| Germany | 7.1% |
Where the Etsy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.34× | |
| 02 | West Midlands | ~500K | 1.33× | |
| 03 | North East | ~400K | 1.12× | |
| 04 | Wales | ~600K | 1.11× | |
| 05 | Scotland | ~800K | 1.01× | |
| 06 | Northern Ireland | ~300K | 1.00× | |
| 07 | South East | ~1M | 0.98× | |
| 08 | South West | ~700K | 0.95× | |
| 09 | East Midlands | ~600K | 0.90× | |
| 10 | England | ~7M | 0.89× | |
| 11 | East of England | ~700K | 0.85× | |
| 12 | North West | ~500K | 0.54× |
The strongest cross-interests of the Etsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arts and Crafts movement | Arts & Culture | 6.18× | ||
| 02 | Handmade | Home & Garden | 4.62× | ||
| 03 | Gift shop | Home & Garden | 3.88× | ||
| 04 | Makeup brush | Beauty & Wellness | 3.81× | ||
| 05 | Home décor products | Home & Garden | 3.79× | ||
| 06 | Crochet | Home & Garden | 3.27× | ||
| 07 | Natural skin care | Beauty & Wellness | 3.24× | ||
| 08 | Sephora | Shopping | 3.18× | ||
| 09 | Houseplant | Home & Garden | 3.14× | ||
| 10 | Hobbycraft | Home & Garden | 3.13× | ||
| 11 | Sewing | Home & Garden | 2.88× | ||
| 12 | Landscape design | Business & Career | 2.62× | ||
| 13 | Handicraft | Home & Garden | 2.51× | ||
| 14 | Self care | Health | 2.47× | ||
| 15 | Fine art | Business & Career | 2.25× | ||
| 16 | Newcast | Business & Career | 2.25× | ||
| 17 | Dunelm | Home & Garden | 1.95× | ||
| 18 | Waitrose | Shopping | 1.74× | ||
| 19 | John Lewis (department store) | Shopping | 1.69× | ||
| 20 | Home improvement | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.15× | |
| Pet Ownership | JOY | 1.66× | |
| Creativity | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.78× |
Etsy has an estimated audience of 9,037,593 people in United Kingdom, concentrated in England and South East.
73.7% of Etsy fans are female, 26.3% are male, with an average age of 41.8 years.
Etsy fans show strongest brand affinity for Handicraft (2.51×), Gift shop (3.88×), and Home décor products (3.79×) over the country average.
Etsy fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Etsy itself, the audience over-indexes on Gift shop (3.88×), Home décor products (3.79×), Handmade (4.62×), and Natural skin care (3.24×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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