A data profile of the people who buy, follow and care about Sephora in United Kingdom — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 5,168,841 people in United Kingdom.
The average Sephora fan in United Kingdom is 38.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Natural skin care, Face powder, Anti-aging cream, with strongest over-indexing on Natural skin care (5.39× the country average).
Demographically, the Sephora audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sephora fan in United Kingdom is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Sephora profile in United Kingdom.
81.1% are female, 18.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 38.0 |
| Estimated audience size | 5,168,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Sephora audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.56× | |
| 02 | England | ~4M | 1.53× | |
| 03 | North West | ~800K | 1.44× | |
| 04 | North East | ~200K | 1.06× | |
| 05 | East of England | ~400K | 0.95× | |
| 06 | Northern Ireland | ~100K | 0.94× | |
| 07 | Wales | ~300K | 0.93× | |
| 08 | South East | ~600K | 0.91× | |
| 09 | East Midlands | ~300K | 0.85× | |
| 10 | West Midlands | ~200K | 0.84× | |
| 11 | South West | ~300K | 0.70× | |
| 12 | Yorkshire and the Humber | ~300K | 0.69× | |
| 13 | Scotland | ~300K | 0.61× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 7.35× | ||
| 02 | Makeup &hair | Beauty & Wellness | 6.29× | ||
| 03 | Natural skin care | Beauty & Wellness | 5.39× | ||
| 04 | Sol de Janeiro | Beauty & Wellness | 5.39× | ||
| 05 | Makeup brush | Beauty & Wellness | 4.90× | ||
| 06 | Lip balm | Beauty & Wellness | 4.71× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 4.43× | ||
| 08 | Eye shadow | Beauty & Wellness | 4.34× | ||
| 09 | Lip gloss | Beauty & Wellness | 4.28× | ||
| 10 | Folic acid | Health | 4.10× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 4.08× | ||
| 12 | Organic product | Food & Beverages | 3.68× | ||
| 13 | Charlotte Tilbury | Beauty & Wellness | 3.63× | ||
| 14 | Zara | Shopping | 3.49× | ||
| 15 | Skin care | Beauty & Wellness | 3.01× | ||
| 16 | Natural product | Food & Beverages | 2.89× | ||
| 17 | Newcast | Business & Career | 2.88× | ||
| 18 | Primark | Shopping | 2.71× | ||
| 19 | River Island | Fashion & Accessoires | 2.65× | ||
| 20 | Rhythm and blues music | Music & Radio | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.02× | |
| Extroversion | THRILL | 1.68× | |
| Mindfulness | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.39× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Quality Awareness | PREMIUM | 0.65× |
Sephora's target market in United Kingdom covers an estimated 5,168,841 people, concentrated in England and Greater London.
81.1% of the Sephora audience are female, 18.9% are male, with an average age of 38.0 years.
Sephora fans show strongest brand affinity for Natural skin care (5.39×), Face powder (7.35×), and Anti-aging cream (4.43×) over the country average.
Sephora fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Face powder (7.35×), Anti-aging cream (4.43×), Skin care (3.01×), and Primark (2.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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