Chocolate brownie Audience in Germany
Chocolate brownie has an estimated audience of 2,470,334 people in Germany. 73.0% are female, 27.0% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Birthday cake, Chocolate cake, Cake decorating, Cheesecake, Cupcake.
The average Chocolate brownie fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Birthday cake, Chocolate cake, Cake decorating, with strongest over-indexing on Birthday cake (27.87× the country average). Demographically, the Chocolate brownie audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate brownie fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 36.3 |
| Estimated audience size | 2,470,334 |
Audience persona
The typical Chocolate brownie fan in Germany is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Birthday cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 491,272 | 1.24× |
| Nordrhein-Westfalen | 407,620 | 0.75× |
| Baden-Württemberg | 313,997 | 0.93× |
| Hessen | 220,738 | 1.17× |
| Berlin | 197,041 | 1.78× |
| Niedersachsen | 166,527 | 0.69× |
| Rheinland-Pfalz | 130,416 | 1.05× |
| Sachsen | 88,087 | 0.73× |
| Hamburg | 76,261 | 1.37× |
| Schleswig-Holstein | 59,795 | 0.67× |
| Brandenburg | 50,727 | 0.66× |
| Sachsen-Anhalt | 47,433 | 0.74× |
| Thüringen | 45,083 | 0.72× |
| Mecklenburg-Vorpommern | 38,509 | 0.82× |
| Saarland | 38,281 | 1.26× |
| Bremen | 37,567 | 1.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday cake | 27.87× | Food & Beverages |
| Chocolate cake | 20.11× | Food & Beverages |
| Cake decorating | 15.98× | Food & Beverages |
| Cheesecake | 16.39× | Food & Beverages |
| Cupcake | 9.86× | Food & Beverages |
| Pastry chef | 18.26× | Food & Beverages |
| Pastry | 6.66× | Food & Beverages |
| Cookie | 6.53× | Food & Beverages |
| Cake | 4.3× | Food & Beverages |
| Unique Gifts | 6.07× | Shopping |
| Bakery | 5.39× | Food & Beverages |
| Beverages | 2.59× | Food & Beverages |
| Icing (food) | 12.39× | Food & Beverages |
| Dough | 7.59× | Food & Beverages |
| Reading | 2.09× | Literature |
| Sports | 1.91× | Sports |
| More Nutrition | 3.37× | Health |
| Harry Potter | 2.06× | Movies & TV |
| Sunday Natural | 4.89× | Health |
| Baker | 10.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.53 |
| Indulgence | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
| DIY Mentality | THRILL | 1.46 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 11.3% |
| Brazil | 9.8% |
See Chocolate brownie audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Chocolate brownie have in Germany?
Chocolate brownie has an estimated audience of 2,470,334 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Chocolate brownie fans?
73.0% of Chocolate brownie fans are female, 27.0% are male, with an average age of 36.3 years.
Which brands do Chocolate brownie fans like most?
Chocolate brownie fans show strongest brand affinity for Birthday cake (27.87×), Chocolate cake (20.11×), and Cake decorating (15.98×) over the country average.
Where do Chocolate brownie fans live in Germany?
Chocolate brownie fans in Germany are most concentrated in Bayern (reach 491,272), Nordrhein-Westfalen (reach 407,620), and Baden-Württemberg (reach 313,997). These three regions account for the largest share of the active audience.
What other brands do Chocolate brownie fans also like?
Beyond Chocolate brownie itself, the audience over-indexes on Chocolate cake (20.11×), Cake decorating (15.98×), Cheesecake (16.39×), and Cupcake (9.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate brownie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.