Rascasse Audience Intelligence

Chocolate brownie Audience in Germany

A data profile of the people who buy, follow and care about Chocolate brownie in Germany — modelled from more than twelve digital signal sources. Chocolate brownie has an estimated audience of 2,470,334 people in Germany.

#11among Sweet in Germany#1595among Topic in Germany#132in Food & Beverages

The average Chocolate brownie fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Birthday cake, Chocolate cake, Cake decorating, with strongest over-indexing on Birthday cake (27.87× the country average).

Demographically, the Chocolate brownie audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chocolate brownie fan in Germany is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Birthday cake.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate brownie profile in Germany.

Audience size
2.5M
in Germany
Gender
73.0%♀
27.0% male
Age
36.3
average years
Country rank
#2672
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate brownie fans

73.0% are female, 27.0% are male, average age 36.3.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Chocolate brownie audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age36.3
Estimated audience size2,470,334
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Chocolate brownie audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Chocolate brownie audience comes from Germany.

Worldwide audience distribution share by country for Chocolate brownie
CountryShare
Japan15.4%
United States11.3%
Brazil9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate brownie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chocolate brownie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.41×
02Rheinland-Pfalz~100K1.12×
03Bayern~400K1.09×
04Hessen~200K1.08×
05Bremen~20K1.07×
06Baden-Württemberg~400K1.05×
07Saarland~30K1.01×
08Brandenburg~80K1.00×
09Hamburg~60K0.99×
10Mecklenburg-Vorpommern~50K0.99×
11Sachsen-Anhalt~60K0.98×
12Schleswig-Holstein~90K0.97×
13Thüringen~60K0.97×
14Sachsen~100K0.92×
15Nordrhein-Westfalen~500K0.90×
16Niedersachsen~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Chocolate brownie, Germany
0.89×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate brownie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate brownie audience
#·InterestCategoryAffinity×
01Birthday cakeFood & Beverages27.87×
02Chocolate cakeFood & Beverages20.11×
03Pastry chefFood & Beverages18.26×
04CheesecakeFood & Beverages16.39×
05HuelHealth16.01×
06Cake decoratingFood & Beverages15.98×
07Icing (food)Food & Beverages12.39×
08BakerFood & Beverages10.14×
09CupcakeFood & Beverages9.86×
10DoughFood & Beverages7.59×
11PastryFood & Beverages6.66×
12CookieFood & Beverages6.53×
13Unique GiftsShopping6.07×
14BakeryFood & Beverages5.39×
15Sunday NaturalHealth4.89×
16CakeFood & Beverages4.30×
17More NutritionHealth3.37×
18BeveragesFood & Beverages2.59×
19ReadingLiterature2.09×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate brownie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate brownie audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.41×
Healthy LifestyleBALANCE3.00×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate brownie audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.40×
PatriotismCONSERVATISM0.65×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate brownie have in Germany?

Chocolate brownie has an estimated audience of 2,470,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chocolate brownie fans?

73.0% of Chocolate brownie fans are female, 27.0% are male, with an average age of 36.3 years.

03

Which brands do Chocolate brownie fans like most?

Chocolate brownie fans show strongest brand affinity for Birthday cake (27.87×), Chocolate cake (20.11×), and Cake decorating (15.98×) over the country average.

04

Where do Chocolate brownie fans live in Germany?

Chocolate brownie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate brownie fans also like?

Beyond Chocolate brownie itself, the audience over-indexes on Chocolate cake (20.11×), Cake decorating (15.98×), Cheesecake (16.39×), and Cupcake (9.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Chocolate brownie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chocolate brownie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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