Sunday Natural Audience in Germany
Sunday Natural has an estimated audience of 4,983,238 people in Germany. 59.4% are female, 40.6% are male, average age 34.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Home Office, Picnic, Gil Ofarim.
The average Sunday Natural fan in Germany is 34.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.51× the country average). Demographically, the Sunday Natural audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Sunday Natural fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 34.0 |
| Estimated audience size | 4,983,238 |
Audience persona
The typical Sunday Natural fan in Germany is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,143,880 | 1.41× |
| Nordrhein-Westfalen | 1,123,664 | 1.02× |
| Baden-Württemberg | 823,057 | 1.19× |
| Niedersachsen | 472,961 | 0.96× |
| Hessen | 417,072 | 1.08× |
| Berlin | 303,628 | 1.34× |
| Rheinland-Pfalz | 240,951 | 0.95× |
| Sachsen | 234,228 | 0.95× |
| Schleswig-Holstein | 202,842 | 1.12× |
| Brandenburg | 156,467 | 1× |
| Hamburg | 136,312 | 1.19× |
| Thüringen | 100,628 | 0.78× |
| Sachsen-Anhalt | 84,110 | 0.64× |
| Mecklenburg-Vorpommern | 74,185 | 0.77× |
| Saarland | 51,184 | 0.82× |
| Bremen | 33,110 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.51× | Shopping |
| Goes | 1.52× | Travel & Leisure |
| Home Office | 1.8× | Business & Career |
| Picnic | 5.45× | Kids & Family |
| Gil Ofarim | 1.82× | Music & Radio |
| Mothercare | 2.48× | Kids & Family |
| Progressive rock | 1.81× | Music & Radio |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Kieser Training | 3.29× | Sports |
| Châtel, Haute-Savoie | 25.48× | Travel & Leisure |
| Ipekyol | 2.66× | Shopping |
| Cachorro | 2.15× | Pets & Animals |
| Eco Friendly Living | 2.24× | Home & Garden |
| Information sensitivity | 2.85× | Technology & Electronics |
| Bank account | 1.58× | Business & Career |
| Opposition (politics) | 3.25× | Politics & Society |
| Stephan Eicher | 8.82× | Music & Radio |
| Sixx | 1.63× | Movies & TV |
| Motion Picture Association of America | 3.82× | Movies & TV |
| Figure painting (hobby) | 1.93× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.93 |
| Healthy Lifestyle | BALANCE | 1.9 |
| Sustainability | BALANCE | 1.61 |
| Family Orientation | CONSERVATISM | 1.49 |
| Design Affinity | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.5% |
| Austria | 8.6% |
| France | 6.2% |
See Sunday Natural audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
- AG1 (578,792)
Frequently asked questions
How many fans does Sunday Natural have in Germany?
Sunday Natural has an estimated audience of 4,983,238 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sunday Natural fans?
59.4% of Sunday Natural fans are female, 40.6% are male, with an average age of 34.0 years.
Which brands do Sunday Natural fans like most?
Sunday Natural fans show strongest brand affinity for Rossmann (1.51×), Goes (1.52×), and Home Office (1.8×) over the country average.
Where do Sunday Natural fans live in Germany?
Sunday Natural fans in Germany are most concentrated in Bayern (reach 1,143,880), Nordrhein-Westfalen (reach 1,123,664), and Baden-Württemberg (reach 823,057). These three regions account for the largest share of the active audience.
What other brands do Sunday Natural fans also like?
Beyond Sunday Natural itself, the audience over-indexes on Goes (1.52×), Home Office (1.8×), Picnic (5.45×), and Gil Ofarim (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunday Natural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.