Rascasse Audience Intelligence

Sunday Natural Target Market in Germany

A data profile of the people who buy, follow and care about Sunday Natural in Germany — modelled from more than twelve digital signal sources. Sunday Natural has an estimated audience of 8,521,989 people in Germany.

#3among Nutrition in Germany#69among Brand in Germany#14in Health

The average Sunday Natural fan in Germany is 40.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Porridge, Gourmet Foods, Smoothie, with strongest over-indexing on Porridge (149.18× the country average).

Demographically, the Sunday Natural audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunday Natural fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Porridge.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday Natural profile in Germany.

Audience size
8.5M
in Germany
Gender
73.0%♀
27.0% male
Age
40.2
average years
Country rank
#466
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunday Natural

73.0% are female, 27.0% are male, average age 40.2.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Sunday Natural audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age40.2
Estimated audience size8,521,989
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sunday Natural audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4925%
50+20%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Sunday Natural audience comes from Germany.

Worldwide audience distribution share by country for Sunday Natural
CountryShare
Germany80.9%
Austria5.7%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday Natural audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunday Natural customers by region in Germany
#RegionReachAffinity×
01Bayern~2M1.37×
02Berlin~400K1.24×
03Hamburg~200K1.19×
04Baden-Württemberg~1.5M1.17×
05Schleswig-Holstein~300K1.09×
06Hessen~600K1.04×
07Brandenburg~300K1.03×
08Nordrhein-Westfalen~1.5M1.00×
09Rheinland-Pfalz~400K0.98×
10Niedersachsen~700K0.96×
11Sachsen~400K0.94×
12Saarland~90K0.88×
13Mecklenburg-Vorpommern~100K0.81×
14Thüringen~200K0.80×
15Bremen~50K0.80×
16Sachsen-Anhalt~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Sunday Natural, Germany
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday Natural audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday Natural audience
#·InterestCategoryAffinity×
01PorridgeFood & Beverages149.18×
02QuinoaFood & Beverages15.86×
03NescaféFood & Beverages12.35×
04Gourmet FoodsFood & Beverages10.10×
05ElectroluxHome & Garden9.30×
06SmoothieFood & Beverages8.34×
07AnkerkrautFood & Beverages6.07×
08PancakeFood & Beverages5.47×
09Chocolate brownieFood & Beverages4.89×
10Window blindHome & Garden4.31×
11Sunday BrunchKids & Family3.81×
12Child careKids & Family2.88×
13Children's literatureLiterature2.65×
14Ernsting's familyShopping2.55×
15ConfectioneryFood & Beverages2.40×
16RefrigeratorHome & Garden2.37×
17Chihuahua (dog)Pets & Animals2.13×
18C&AShopping1.96×
19Organic farmingFood & Beverages1.94×
20PoliticsPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday Natural audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunday Natural audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.77×
Quality AwarenessPREMIUM1.82×
Healthy LifestyleBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunday Natural audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Social Media UsageJOY0.95×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunday Natural's target market in Germany?

Sunday Natural's target market in Germany covers an estimated 8,521,989 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sunday Natural customers?

73.0% of the Sunday Natural audience are female, 27.0% are male, with an average age of 40.2 years.

03

Which brands do Sunday Natural fans like most?

Sunday Natural fans show strongest brand affinity for Porridge (149.18×), Gourmet Foods (10.1×), and Smoothie (8.34×) over the country average.

04

Where do Sunday Natural fans live in Germany?

Sunday Natural fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sunday Natural fans also like?

Beyond Sunday Natural itself, the audience over-indexes on Gourmet Foods (10.1×), Smoothie (8.34×), Nescafé (12.35×), and Chocolate brownie (4.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See Sunday Natural audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunday Natural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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