Natural Elements Audience in Germany
Natural Elements has an estimated audience of 753,914 people in Germany. 66.0% are female, 34.0% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamin D, Vitamin K, Sanostol, Dekristol, Supernaturals.
The average Natural Elements fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamin D, Vitamin K, Sanostol, with strongest over-indexing on Vitamin D (23.62× the country average). Demographically, the Natural Elements audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Natural Elements fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 35.6 |
| Estimated audience size | 753,914 |
Audience persona
The typical Natural Elements fan in Germany is more female, around 35.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitamin D.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,342 | 1.32× |
| Bayern | 136,964 | 1.13× |
| Baden-Württemberg | 124,036 | 1.21× |
| Niedersachsen | 78,312 | 1.07× |
| Hessen | 62,715 | 1.09× |
| Rheinland-Pfalz | 41,836 | 1.11× |
| Berlin | 31,439 | 0.93× |
| Sachsen | 31,053 | 0.84× |
| Schleswig-Holstein | 27,483 | 1.02× |
| Brandenburg | 21,441 | 0.92× |
| Hamburg | 18,761 | 1.1× |
| Thüringen | 16,170 | 0.84× |
| Sachsen-Anhalt | 15,940 | 0.82× |
| Mecklenburg-Vorpommern | 11,303 | 0.79× |
| Saarland | 8,359 | 0.9× |
| Bremen | 5,971 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin D | 23.62× | Health |
| Vitamin K | 70.9× | Health |
| Sanostol | 36.1× | Health |
| Dekristol | 24.61× | Health |
| Supernaturals | 6.05× | Health |
| Superfood | 10.09× | Food & Beverages |
| Nature Love | 18.88× | Health |
| Whey concentrate | 21.65× | Health |
| ESN | 3.95× | Health |
| Vitamin B12 | 7.08× | Health |
| Sports nutrition | 11.98× | Food & Beverages |
| Braineffect | 20.09× | Health |
| Abtei | 36.1× | Health |
| Folic acid | 11.98× | Health |
| Culture | 2.02× | Literature |
| Dietitian | 8.25× | Health |
| Buxtrade | 24.61× | Health |
| Sunday Natural | 3.62× | Health |
| More Nutrition | 2.18× | Health |
| Healthy habits | 2.31× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.6 |
| Sustainability | BALANCE | 1.59 |
| Sports Activity | POWER | 1.57 |
| Indulgence | JOY | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.8% |
| United States | 4.3% |
| Austria | 3.7% |
See Natural Elements audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- AG1 (578,792)
Frequently asked questions
How many fans does Natural Elements have in Germany?
Natural Elements has an estimated audience of 753,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural Elements fans?
66.0% of Natural Elements fans are female, 34.0% are male, with an average age of 35.6 years.
Which brands do Natural Elements fans like most?
Natural Elements fans show strongest brand affinity for Vitamin D (23.62×), Vitamin K (70.9×), and Sanostol (36.1×) over the country average.
Where do Natural Elements fans live in Germany?
Natural Elements fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,342), Bayern (reach 136,964), and Baden-Württemberg (reach 124,036). These three regions account for the largest share of the active audience.
What other brands do Natural Elements fans also like?
Beyond Natural Elements itself, the audience over-indexes on Vitamin K (70.9×), Sanostol (36.1×), Dekristol (24.61×), and Supernaturals (6.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural Elements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.