Rascasse Audience Intelligence

Natural Elements Target Market in Germany

A data profile of the people who buy, follow and care about Natural Elements in Germany — modelled from more than twelve digital signal sources. Natural Elements has an estimated audience of 822,715 people in Germany.

#5among Nutrition in Germany#1004among Brand in Germany#216in Health

The average Natural Elements fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin D, Vitamin K, Sanostol, with strongest over-indexing on Vitamin D (23.62× the country average).

Demographically, the Natural Elements audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Natural Elements fan in Germany is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin D.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural Elements profile in Germany.

Audience size
823K
in Germany
Gender
65.7%♀
34.3% male
Age
35.9
average years
Country rank
#7701
Brand in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Natural Elements

65.7% are female, 34.3% are male, average age 35.9.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Natural Elements audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age35.9
Estimated audience size822,715
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Natural Elements audience in Germany
Age bracketShare%
16-1925%
20-2925%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Natural Elements audience comes from Germany.

Worldwide audience distribution share by country for Natural Elements
CountryShare
Germany73.2%
Austria3.9%
United States3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural Elements audience in Germany is strongest.

Fig. 05

Top regions by affinity

Natural Elements customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.29×
02Baden-Württemberg~100K1.16×
03Rheinland-Pfalz~40K1.15×
04Bayern~100K1.09×
05Niedersachsen~80K1.08×
06Hamburg~20K1.03×
07Hessen~60K1.02×
08Schleswig-Holstein~30K1.00×
09Brandenburg~20K0.96×
10Saarland~9K0.95×
11Bremen~6K0.94×
12Berlin~30K0.89×
13Sachsen-Anhalt~20K0.89×
14Sachsen~30K0.88×
15Thüringen~20K0.88×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Natural Elements, Germany
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural Elements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural Elements audience
#·InterestCategoryAffinity×
01Vitamin KHealth70.90×
02SanostolHealth36.10×
03AbteiHealth36.10×
04DekristolHealth24.61×
05BuxtradeHealth24.61×
06Vitamin DHealth23.62×
07Whey concentrateHealth21.65×
08BraineffectHealth20.09×
09Nature LoveHealth18.88×
10Sports nutritionFood & Beverages11.98×
11Folic acidHealth11.98×
12SuperfoodFood & Beverages10.09×
13DietitianHealth8.25×
14Vitamin B12Health7.08×
15SupernaturalsHealth6.05×
16ESNHealth3.95×
17Sunday NaturalHealth3.62×
18Healthy habitsHealth2.31×
19More NutritionHealth2.18×
20CultureLiterature2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural Elements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural Elements audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.73×
SustainabilityBALANCE1.50×
Healthy LifestyleBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural Elements audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Natural Elements's target market in Germany?

Natural Elements's target market in Germany covers an estimated 822,715 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Natural Elements customers?

65.7% of the Natural Elements audience are female, 34.3% are male, with an average age of 35.9 years.

03

Which brands do Natural Elements fans like most?

Natural Elements fans show strongest brand affinity for Vitamin D (23.62×), Vitamin K (70.9×), and Sanostol (36.1×) over the country average.

04

Where do Natural Elements fans live in Germany?

Natural Elements fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Natural Elements fans also like?

Beyond Natural Elements itself, the audience over-indexes on Vitamin K (70.9×), Sanostol (36.1×), Dekristol (24.61×), and Nature Love (18.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See Natural Elements audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Natural Elements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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