Dekristol Audience in Germany
Dekristol has an estimated audience of 403,822 people in Germany. 61.5% are female, 38.5% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Rossmann, Malayalam, Progressive rock, Space Cowboys.
The average Dekristol fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Rossmann, Malayalam, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Dekristol audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Dekristol fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.1 |
| Estimated audience size | 403,822 |
Audience persona
The typical Dekristol fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,576 | 0.96× |
| Bayern | 57,407 | 0.88× |
| Baden-Württemberg | 46,829 | 0.85× |
| Niedersachsen | 32,642 | 0.83× |
| Hessen | 29,370 | 0.95× |
| Sachsen | 26,744 | 1.35× |
| Berlin | 17,986 | 1× |
| Rheinland-Pfalz | 17,510 | 0.87× |
| Sachsen-Anhalt | 14,116 | 1.35× |
| Brandenburg | 13,504 | 1.08× |
| Thüringen | 13,298 | 1.29× |
| Schleswig-Holstein | 11,806 | 0.81× |
| Hamburg | 9,212 | 1.01× |
| Mecklenburg-Vorpommern | 9,176 | 1.19× |
| Saarland | 4,759 | 0.96× |
| Bremen | 2,130 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Rossmann | 1.59× | Shopping |
| Malayalam | 10.36× | Politics & Society |
| Progressive rock | 2.08× | Music & Radio |
| Space Cowboys | 10.33× | Movies & TV |
| Software engineer | 10.35× | Technology & Electronics |
| Mothercare | 2.13× | Kids & Family |
| Brunello Cucinelli | 3.13× | Fashion & Accessoires |
| Home Delivery | 1.74× | Food & Beverages |
| Staycation | 1.93× | Home & Garden |
| Cachorro | 1.72× | Pets & Animals |
| Theocracy | 4.9× | Music & Radio |
| Magazine (band) | 2.29× | Music & Radio |
| Socialist Federal Republic of Yugoslavia | 1.77× | Politics & Society |
| Esra Erol | 2.26× | Movies & TV |
| Homesteading | 2.49× | Home & Garden |
| Anton Hofreiter | 2.02× | Politics & Society |
| The Equalizer | 1.81× | Movies & TV |
| N'Golo Kanté | 1.95× | Sports |
| Efficiency | 3.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.62 |
| Sports Activity | POWER | 1.56 |
| Sustainability | BALANCE | 1.25 |
| Mindfulness | BALANCE | 1.22 |
| Indulgence | JOY | 1.22 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.9% |
| Poland | 11.6% |
| Austria | 2.0% |
See Dekristol audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dekristol have in Germany?
Dekristol has an estimated audience of 403,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dekristol fans?
61.5% of Dekristol fans are female, 38.5% are male, with an average age of 41.1 years.
Which brands do Dekristol fans like most?
Dekristol fans show strongest brand affinity for Kieser Training (14.62×), Rossmann (1.59×), and Malayalam (10.36×) over the country average.
Where do Dekristol fans live in Germany?
Dekristol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,576), Bayern (reach 57,407), and Baden-Württemberg (reach 46,829). These three regions account for the largest share of the active audience.
What other brands do Dekristol fans also like?
Beyond Dekristol itself, the audience over-indexes on Rossmann (1.59×), Malayalam (10.36×), Progressive rock (2.08×), and Space Cowboys (10.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dekristol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.