Nature Love Audience in Germany
Nature Love has an estimated audience of 413,200 people in Germany. 58.9% are female, 41.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamin D, Vitamin K, Natural Elements, Sanostol, Dekristol.
The average Nature Love fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamin D, Vitamin K, Natural Elements, with strongest over-indexing on Vitamin D (17.95× the country average). Demographically, the Nature Love audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Nature Love fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.2 |
| Estimated audience size | 413,200 |
Audience persona
The typical Nature Love fan in Germany is more female, around 41.2 years old, with strong Sports Activity tendencies and a notable affinity for Vitamin D.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,686 | 1.32× |
| Bayern | 81,838 | 1.23× |
| Baden-Württemberg | 61,834 | 1.1× |
| Niedersachsen | 41,506 | 1.03× |
| Hessen | 35,778 | 1.14× |
| Rheinland-Pfalz | 23,515 | 1.13× |
| Sachsen | 19,637 | 0.97× |
| Berlin | 17,900 | 0.97× |
| Schleswig-Holstein | 15,678 | 1.06× |
| Brandenburg | 12,009 | 0.94× |
| Hamburg | 9,864 | 1.06× |
| Thüringen | 8,166 | 0.77× |
| Sachsen-Anhalt | 8,125 | 0.76× |
| Mecklenburg-Vorpommern | 5,849 | 0.74× |
| Saarland | 4,921 | 0.97× |
| Bremen | 2,908 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin D | 17.95× | Health |
| Vitamin K | 53.41× | Health |
| Natural Elements | 23.53× | Health |
| Sanostol | 27.33× | Health |
| Dekristol | 18.75× | Health |
| Supernaturals | 4.77× | Health |
| ESN | 3.28× | Health |
| Superfood | 7.93× | Food & Beverages |
| Vitamin B12 | 5.56× | Health |
| Whey concentrate | 16.5× | Health |
| Sports nutrition | 9.25× | Food & Beverages |
| Braineffect | 15.31× | Health |
| Culture | 1.78× | Literature |
| Abtei | 27.33× | Health |
| Folic acid | 9.39× | Health |
| Dietitian | 6.46× | Health |
| Healthy habits | 2.32× | Health |
| More Nutrition | 2.01× | Health |
| Sunday Natural | 2.95× | Health |
| Natural skin care | 3.25× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.45 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.2% |
| Austria | 4.5% |
| Italy | 3.2% |
See Nature Love audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,922,606)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
Frequently asked questions
How many fans does Nature Love have in Germany?
Nature Love has an estimated audience of 413,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nature Love fans?
58.9% of Nature Love fans are female, 41.1% are male, with an average age of 41.2 years.
Which brands do Nature Love fans like most?
Nature Love fans show strongest brand affinity for Vitamin D (17.95×), Vitamin K (53.41×), and Natural Elements (23.53×) over the country average.
Where do Nature Love fans live in Germany?
Nature Love fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,686), Bayern (reach 81,838), and Baden-Württemberg (reach 61,834). These three regions account for the largest share of the active audience.
What other brands do Nature Love fans also like?
Beyond Nature Love itself, the audience over-indexes on Vitamin K (53.41×), Natural Elements (23.53×), Sanostol (27.33×), and Dekristol (18.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nature Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.