Rascasse Audience Intelligence

Abtei Target Market in Germany

A data profile of the people who buy, follow and care about Abtei in Germany — modelled from more than twelve digital signal sources. Abtei has an estimated audience of 81,469 people in Germany.

#4742among Brand in Germany#986in Health

The average Abtei fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin K, Natural Elements, Fish oil, with strongest over-indexing on Vitamin K (104.2× the country average).

Demographically, the Abtei audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Abtei fan in Germany is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vitamin K.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Abtei profile in Germany.

Audience size
81K
in Germany
Gender
70.2%♀
29.8% male
Age
39.2
average years
Country rank
#38543
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abtei

70.2% are female, 29.8% are male, average age 39.2.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Abtei audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age39.2
Estimated audience size81,469
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Abtei audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Abtei audience comes from Germany.

Worldwide audience distribution share by country for Abtei
CountryShare
Germany32.9%
Spain11.5%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abtei audience in Germany is strongest.

Fig. 05

Top regions by affinity

Abtei customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~6K1.51×
02Saarland~1K1.17×
03Hessen~7K1.13×
04Thüringen~2K1.12×
05Bayern~10K1.03×
06Baden-Württemberg~10K1.02×
07Niedersachsen~8K1.00×
08Nordrhein-Westfalen~20K0.99×
09Sachsen~4K0.97×
10Hamburg~2K0.97×
11Bremen<1K0.96×
12Berlin~3K0.92×
13Mecklenburg-Vorpommern~1K0.91×
14Brandenburg~2K0.90×
15Sachsen-Anhalt~2K0.84×
16Schleswig-Holstein~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Abtei, Germany
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abtei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abtei audience
#·InterestCategoryAffinity×
01Vitamin KHealth104.20×
02Fish oilHealth52.62×
03Natural ElementsHealth36.10×
04Nature LoveHealth27.33×
05Massage parlorHealth10.60×
06Sarah PaulsonMovies & TV9.41×
07HomeopathyHealth7.51×
08Adriana LimaFashion & Accessoires4.66×
09Google NewsNews3.08×
10EmbroideryHome & Garden2.78×
11Master's degreeBusiness & Career2.65×
12MedicineBusiness & Career2.33×
13CrochetHome & Garden2.32×
14VolunteeringPolitics & Society2.09×
15NatureHome & Garden1.97×
16VacationsTravel & Leisure1.86×
17Health careBusiness & Career1.84×
18FamilyKids & Family1.62×
19KitchenHome & Garden1.58×
20TK MaxxShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abtei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abtei audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.61×
SpiritualityBALANCE1.43×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abtei audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Risk AppetiteTHRILL0.91×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Abtei's target market in Germany?

Abtei's target market in Germany covers an estimated 81,469 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Abtei customers?

70.2% of the Abtei audience are female, 29.8% are male, with an average age of 39.2 years.

03

Which brands do Abtei fans like most?

Abtei fans show strongest brand affinity for Vitamin K (104.2×), Natural Elements (36.1×), and Fish oil (52.62×) over the country average.

04

Where do Abtei fans live in Germany?

Abtei fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~10K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Abtei fans also like?

Beyond Abtei itself, the audience over-indexes on Natural Elements (36.1×), Fish oil (52.62×), Nature Love (27.33×), and Nature (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Abtei audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Abtei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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