Rascasse Audience Intelligence

Vitamin D Audience in Germany

A data profile of the people who buy, follow and care about Vitamin D in Germany — modelled from more than twelve digital signal sources. Vitamin D has an estimated audience of 3,972,618 people in Germany.

#917among Topic in Germany#45in Health

The average Vitamin D fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vitamin K, Fish oil, Natural Elements, with strongest over-indexing on Vitamin K (60.44× the country average).

Demographically, the Vitamin D audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vitamin D fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Vitamin K.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin D profile in Germany.

Audience size
4M
in Germany
Gender
77.3%♀
22.7% male
Age
41.2
average years
Country rank
#1482
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitamin D fans

77.3% are female, 22.7% are male, average age 41.2.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Vitamin D audience in Germany
MetricValue
Female77.3%
Male22.7%
Average age41.2
Estimated audience size3,972,618
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Vitamin D audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4925%
50+23%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Vitamin D audience comes from Germany.

Worldwide audience distribution share by country for Vitamin D
CountryShare
United States20.8%
Germany19.3%
United Kingdom10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin D audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vitamin D fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.11×
02Bayern~700K1.06×
03Rheinland-Pfalz~200K1.05×
04Sachsen~200K1.05×
05Schleswig-Holstein~200K1.05×
06Brandenburg~100K1.04×
07Nordrhein-Westfalen~900K1.03×
08Thüringen~100K1.03×
09Baden-Württemberg~600K1.02×
10Hessen~300K0.98×
11Sachsen-Anhalt~100K0.98×
12Mecklenburg-Vorpommern~70K0.97×
13Saarland~50K0.97×
14Hamburg~90K0.95×
15Bremen~30K0.88×
16Berlin~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Vitamin D, Germany
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin D audience
#·InterestCategoryAffinity×
01Vitamin KHealth60.44×
02Fish oilHealth48.37×
03Natural ElementsHealth23.62×
04CalciumHealth18.44×
05Dries van NotenFashion & Accessoires18.23×
06Nature LoveHealth17.95×
07Fatty acidHealth12.86×
08Lily JamesMovies & TV10.44×
09Sarah PaulsonMovies & TV9.53×
10SuperfoodFood & Beverages8.43×
11Omega-3 fatty acidHealth8.41×
12Mikaela ShiffrinSports7.81×
13Mila KunisMovies & TV6.84×
14Marilyn MansonMusic & Radio5.20×
15BiochemistryBusiness & Career4.78×
16MetabolismHealth3.61×
17Google NewsNews2.58×
18FocusNews2.12×
19TagesschauMovies & TV1.81×
20Netto Marken-DiscountShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin D audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Healthy LifestyleBALANCE1.52×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin D audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Risk AppetiteTHRILL0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitamin D have in Germany?

Vitamin D has an estimated audience of 3,972,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vitamin D fans?

77.3% of Vitamin D fans are female, 22.7% are male, with an average age of 41.2 years.

03

Which brands do Vitamin D fans like most?

Vitamin D fans show strongest brand affinity for Vitamin K (60.44×), Fish oil (48.37×), and Natural Elements (23.62×) over the country average.

04

Where do Vitamin D fans live in Germany?

Vitamin D fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin D fans also like?

Beyond Vitamin D itself, the audience over-indexes on Fish oil (48.37×), Natural Elements (23.62×), Calcium (18.44×), and Nature Love (17.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vitamin D audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vitamin D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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