Vitamin D Audience in Germany
Vitamin D has an estimated audience of 3,576,527 people in Germany. 78.3% are female, 21.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Progressive rock, Mothercare, Brunello Cucinelli, Tara Jarmon.
The average Vitamin D fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Progressive rock, Mothercare, with strongest over-indexing on Chalkidiki (7.66× the country average). Demographically, the Vitamin D audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Vitamin D fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 39.3 |
| Estimated audience size | 3,576,527 |
Audience persona
The typical Vitamin D fan in Germany is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 865,969 | 1.11× |
| Bayern | 619,618 | 1.08× |
| Baden-Württemberg | 518,205 | 1.06× |
| Niedersachsen | 391,639 | 1.13× |
| Hessen | 265,500 | 0.97× |
| Rheinland-Pfalz | 187,460 | 1.05× |
| Sachsen | 179,143 | 1.02× |
| Berlin | 143,317 | 0.9× |
| Schleswig-Holstein | 132,753 | 1.03× |
| Brandenburg | 109,529 | 0.99× |
| Thüringen | 89,885 | 0.99× |
| Sachsen-Anhalt | 89,584 | 0.97× |
| Hamburg | 80,573 | 1× |
| Mecklenburg-Vorpommern | 63,031 | 0.92× |
| Saarland | 41,662 | 0.95× |
| Bremen | 25,872 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 7.66× | Travel & Leisure |
| Progressive rock | 2.18× | Music & Radio |
| Mothercare | 2.15× | Kids & Family |
| Brunello Cucinelli | 4.67× | Fashion & Accessoires |
| Tara Jarmon | 14.39× | Fashion & Accessoires |
| Esra Erol | 4.97× | Movies & TV |
| Google Photos | 2.21× | Technology & Electronics |
| Video izle | 2.56× | |
| Home Delivery | 2.1× | Food & Beverages |
| Samanyolu Haber | 3.26× | Movies & TV |
| Snow White (Fables) | 1.56× | Literature |
| Loincloth | 1.89× | Fashion & Accessoires |
| Women's empowerment | 2.05× | Politics & Society |
| Picnic | 1.81× | Kids & Family |
| Haute Route | 6.88× | Sports |
| Eco Friendly Living | 1.71× | Home & Garden |
| Socialist Federal Republic of Yugoslavia | 1.95× | Politics & Society |
| Homesteading | 2.82× | Home & Garden |
| Solo climbing | 1.72× | Sports |
| Fat-tailed sheep | 9.11× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.71 |
| Indulgence | JOY | 1.52 |
| Sports Activity | POWER | 1.44 |
| Pet Ownership | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Germany | 18.5% |
| United Kingdom | 10.2% |
See Vitamin D audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vitamin D have in Germany?
Vitamin D has an estimated audience of 3,576,527 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vitamin D fans?
78.3% of Vitamin D fans are female, 21.7% are male, with an average age of 39.3 years.
Which brands do Vitamin D fans like most?
Vitamin D fans show strongest brand affinity for Chalkidiki (7.66×), Progressive rock (2.18×), and Mothercare (2.15×) over the country average.
Where do Vitamin D fans live in Germany?
Vitamin D fans in Germany are most concentrated in Nordrhein-Westfalen (reach 865,969), Bayern (reach 619,618), and Baden-Württemberg (reach 518,205). These three regions account for the largest share of the active audience.
What other brands do Vitamin D fans also like?
Beyond Vitamin D itself, the audience over-indexes on Progressive rock (2.18×), Mothercare (2.15×), Brunello Cucinelli (4.67×), and Tara Jarmon (14.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vitamin D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.