Vitamin D Audience in United States
Vitamin D has an estimated audience of 4,301,656 people in United States. 68.3% are female, 31.7% are male, average age 43.5. Top brand affinities: Israel, Jeep Wagoneer, Elsword, JDSU, Layne Staley.
Top brand affinities include Israel, Jeep Wagoneer, Elsword, with strongest over-indexing on Israel (3.55× the country average). Demographically, the Vitamin D audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Health · Type: Topic
Demographics of Vitamin D fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.5 |
| Estimated audience size | 4,301,656 |
Audience persona
The typical Vitamin D fan in United States is more female, around 43.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.55× | Travel & Leisure |
| Jeep Wagoneer | 6.54× | Cars & Mobility |
| Elsword | 14.53× | Games |
| JDSU | 2.37× | Business & Career |
| Layne Staley | 4.63× | Music & Radio |
| Bank account | 1.69× | Business & Career |
| Algebra | 6.84× | Business & Career |
| Historic site | 2.11× | Arts & Culture |
| JamBase | 5.43× | Music & Radio |
| Staycation | 1.54× | Home & Garden |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
| Urban horticulture | 1.56× | Home & Garden |
| Home staging | 2.13× | Home & Garden |
| UK garage | 2.12× | Music & Radio |
| Christmas Gifts | 2× | Kids & Family |
| Hayward, California | 4.15× | Travel & Leisure |
| Insulin index | 5.27× | Health |
| Takers | 3.3× | Movies & TV |
| HomeSense | 1.86× | Home & Garden |
| Strategic human resource planning | 3.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56 |
| Sustainability | BALANCE | 1.45 |
| Price Sensitivity | PREMIUM | 1.45 |
| Mindfulness | BALANCE | 1.41 |
| Need for Security | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Germany | 18.5% |
| United Kingdom | 10.2% |
See Vitamin D audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vitamin D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.