Rascasse Audience Intelligence

Vitamin D Audience in United States

Name: Vitamin D — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Vitamin D in United States — modelled from more than twelve digital signal sources. Vitamin D has an estimated audience of 4,290,850 people in United States.

#4145among Topic in United States #305in Health

The average Vitamin D fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vitamin K, Folic acid, Turmeric, with strongest over-indexing on Vitamin K (118.42× the country average).

Demographically, the Vitamin D audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitamin D fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Vitamin K.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin D profile in United States.

Audience size

4.3M

in United States

Gender

66.4%♀

33.6% male

Age

44.3

average years

Country rank

#7581

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Vitamin D fans

66.4% are female, 33.6% are male, average age 44.3.

Fig. 02

Gender split

66.4%

Female

33.6%

Male

Demographic split for Vitamin D audience in United States
Metric	Value
Female	66.4%
Male	33.6%
Average age	44.3
Estimated audience size	4,290,850

Fig. 03

Age distribution

Age distribution of the Vitamin D audience in United States
Age bracket	Share	%
16-19		12%
20-29		14%
30-39		17%
40-49		23%
50+		34%

Fig. 04

Worldwide distribution

20.8%

of the worldwide Vitamin D audience comes from United States.

Worldwide audience distribution share by country for Vitamin D
Country	Share
United States	20.8%
Germany	19.3%
United Kingdom	10.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin D audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitamin D fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~50K	1.52×
02	Louisiana	~80K	1.43×
03	Alabama	~80K	1.29×
04	Arkansas	~40K	1.21×
05	Texas	~400K	1.18×
06	Georgia	~200K	1.17×
07	Kentucky	~60K	1.16×
08	Maryland	~80K	1.12×
09	Tennessee	~100K	1.11×
10	Missouri	~80K	1.09×
11	South Carolina	~70K	1.09×
12	North Carolina	~100K	1.08×
13	New York	~300K	1.06×
14	Illinois	~200K	1.06×
15	Oklahoma	~50K	1.05×
16	California	~500K	1.04×
17	Virginia	~100K	1.04×
18	Kansas	~40K	1.04×
19	Indiana	~80K	1.03×
20	Ohio	~100K	1.02×
21	Iowa	~40K	1.02×
22	West Virginia	~20K	1.02×
23	Connecticut	~40K	1.01×
24	Pennsylvania	~100K	1.00×
25	South Dakota	~10K	1.00×
26	Michigan	~100K	0.99×
27	New Jersey	~100K	0.99×
28	New Mexico	~20K	0.99×
29	Wisconsin	~60K	0.98×
30	Alaska	~9K	0.97×
31	Arizona	~90K	0.96×
32	Florida	~300K	0.95×
33	Nevada	~40K	0.95×
34	Nebraska	~20K	0.95×
35	Massachusetts	~80K	0.94×
36	Minnesota	~60K	0.94×
37	North Dakota	~8K	0.94×
38	Washington	~80K	0.93×
39	Rhode Island	~10K	0.91×
40	Delaware	~10K	0.91×
41	Maine	~10K	0.88×
42	Montana	~10K	0.86×
43	Vermont	~7K	0.86×
44	New Hampshire	~10K	0.85×
45	Oregon	~40K	0.82×
46	Idaho	~20K	0.81×
47	Hawaii	~20K	0.81×
48	Colorado	~50K	0.79×
49	Utah	~30K	0.78×
50	Washington, District of Columbia	~10K	0.78×

Affinity by region — Vitamin D, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin D audience
#	Interest	Category	×
01	Vitamin K	Health	118.42×
02	Folic acid	Health	13.06×
03	Omega-3 fatty acid	Health	10.55×
04	Turmeric	Food & Beverages	9.69×
05	The Vitamin Shoppe	Health	9.18×
06	GNC (store)	Shopping	7.43×
07	Probiotic	Health	4.94×
08	Superfood	Food & Beverages	4.51×
09	Ketone	Health	3.78×
10	Herbalism	Health	3.37×
11	Sugar substitute	Food & Beverages	3.22×
12	Non-alcoholic beverage	Food & Beverages	3.21×
13	Microwave oven	Home & Garden	3.16×
14	Nonprofit organization	Politics & Society	1.88×
15	Organic food	Food & Beverages	1.86×
16	MSN	News	1.77×
17	Veganism	Food & Beverages	1.67×
18	Pinterest	Internet & Social Media	1.63×
19	Health care	Business & Career	1.60×
20	Energy	Home & Garden	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Vitamin D audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.80×
Need for Security	CONSERVATISM	1.62×
Price Sensitivity	PREMIUM	1.56×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Vitamin D audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.88×
Luxury Orientation	PREMIUM	0.88×
Early Adopter Mentality	POWER	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Vitamin D have in United States?

Vitamin D has an estimated audience of 4,290,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Vitamin D fans?

66.4% of Vitamin D fans are female, 33.6% are male, with an average age of 44.3 years.

Which brands do Vitamin D fans like most?

Vitamin D fans show strongest brand affinity for Vitamin K (118.42×), Folic acid (13.06×), and Turmeric (9.69×) over the country average.

Where do Vitamin D fans live in United States?

Vitamin D fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Vitamin D fans also like?

Beyond Vitamin D itself, the audience over-indexes on Folic acid (13.06×), Turmeric (9.69×), GNC (store) (7.43×), and The Vitamin Shoppe (9.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Vitamin D audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →