A data profile of the people who buy, follow and care about Omega-3 fatty acid in United States — modelled from more than twelve digital signal sources. Omega-3 fatty acid has an estimated audience of 2,580,438 people in United States.
The average Omega-3 fatty acid fan in United States is 45.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Fish oil, Fatty acid, Nancy Mace, with strongest over-indexing on Fish oil (28.38× the country average).
Demographically, the Omega-3 fatty acid audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Omega-3 fatty acid fan in United States is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Fish oil.
The key figures that characterise the Omega-3 fatty acid profile in United States.
64.4% are female, 35.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.7 |
| Estimated audience size | 2,580,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
Where the Omega-3 fatty acid audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~5K | 1.08× | |
| 02 | Oregon | ~30K | 1.07× | |
| 03 | Alaska | ~6K | 1.07× | |
| 04 | South Dakota | ~6K | 1.06× | |
| 05 | North Dakota | ~6K | 1.06× | |
| 06 | Michigan | ~70K | 1.03× | |
| 07 | Montana | ~7K | 1.03× | |
| 08 | Minnesota | ~40K | 1.02× | |
| 09 | Mississippi | ~20K | 1.02× | |
| 10 | Washington | ~50K | 1.01× | |
| 11 | West Virginia | ~10K | 1.01× | |
| 12 | Kentucky | ~30K | 1.00× | |
| 13 | Iowa | ~20K | 1.00× | |
| 14 | Kansas | ~20K | 1.00× | |
| 15 | New Hampshire | ~10K | 1.00× | |
| 16 | Rhode Island | ~8K | 1.00× | |
| 17 | Delaware | ~7K | 1.00× | |
| 18 | Massachusetts | ~50K | 0.99× | |
| 19 | Wisconsin | ~40K | 0.99× | |
| 20 | Louisiana | ~30K | 0.99× | |
| 21 | Arkansas | ~20K | 0.99× | |
| 22 | Hawaii | ~10K | 0.99× | |
| 23 | Maine | ~9K | 0.99× | |
| 24 | Indiana | ~50K | 0.98× | |
| 25 | Missouri | ~40K | 0.98× | |
| 26 | Idaho | ~10K | 0.98× | |
| 27 | Nebraska | ~10K | 0.98× | |
| 28 | New York | ~100K | 0.97× | |
| 29 | New Jersey | ~60K | 0.97× | |
| 30 | Oklahoma | ~30K | 0.97× | |
| 31 | Connecticut | ~30K | 0.97× | |
| 32 | Washington, District of Columbia | ~8K | 0.97× | |
| 33 | Pennsylvania | ~80K | 0.96× | |
| 34 | Georgia | ~80K | 0.96× | |
| 35 | North Carolina | ~70K | 0.96× | |
| 36 | Arizona | ~50K | 0.96× | |
| 37 | Maryland | ~40K | 0.96× | |
| 38 | Utah | ~20K | 0.96× | |
| 39 | New Mexico | ~10K | 0.96× | |
| 40 | California | ~300K | 0.95× | |
| 41 | Ohio | ~80K | 0.95× | |
| 42 | Virginia | ~60K | 0.95× | |
| 43 | Alabama | ~30K | 0.95× | |
| 44 | Nevada | ~20K | 0.95× | |
| 45 | Illinois | ~80K | 0.94× | |
| 46 | South Carolina | ~40K | 0.94× | |
| 47 | Tennessee | ~50K | 0.93× | |
| 48 | Texas | ~200K | 0.89× | |
| 49 | Colorado | ~40K | 0.89× | |
| 50 | Florida | ~200K | 0.88× |
The strongest cross-interests of the Omega-3 fatty acid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish oil | Health | 28.38× | ||
| 02 | Krill oil | Topic | 26.47× | ||
| 03 | Fatty acid | Health | 22.17× | ||
| 04 | Vitamin D | Health | 10.55× | ||
| 05 | Magnesium | Health | 9.77× | ||
| 06 | Help! (film) | Movies & TV | 7.71× | ||
| 07 | Folic acid | Health | 7.49× | ||
| 08 | Immunity (medical) | Health | 5.90× | ||
| 09 | Collagen | Beauty & Wellness | 4.80× | ||
| 10 | Immune system | Health | 4.78× | ||
| 11 | Cholesterol | Food & Beverages | 4.78× | ||
| 12 | Probiotic | Health | 4.27× | ||
| 13 | Arthritis awareness | Health | 4.26× | ||
| 14 | Nancy Mace | Politics & Society | 3.95× | ||
| 15 | Acid | Health | 3.85× | ||
| 16 | LabCorp | Health | 3.58× | ||
| 17 | Lindsey Graham | Politics & Society | 2.63× | ||
| 18 | Walgreens | Shopping | 2.14× | ||
| 19 | Mitch McConnell | Politics & Society | 1.86× | ||
| 20 | Nature | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Extroversion | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.87× |
Omega-3 fatty acid has an estimated audience of 2,580,438 people in United States, concentrated in California and Texas.
64.4% of Omega-3 fatty acid fans are female, 35.6% are male, with an average age of 45.7 years.
Omega-3 fatty acid fans show strongest brand affinity for Fish oil (28.38×), Fatty acid (22.17×), and Nancy Mace (3.95×) over the country average.
Omega-3 fatty acid fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Omega-3 fatty acid itself, the audience over-indexes on Fatty acid (22.17×), Nancy Mace (3.95×), Immune system (4.78×), and Magnesium (9.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Omega-3 fatty acid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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