Rascasse Audience Intelligence

Krill oil Audience in United States

A data profile of the people who buy, follow and care about Krill oil in United States — modelled from more than twelve digital signal sources. Krill oil has an estimated audience of 382,309 people in United States.

#12505among Topic in United States

The average Krill oil fan in United States is 47.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jewel-Osco, QVC, Fish oil, with strongest over-indexing on Jewel-Osco (26.97× the country average).

Demographically, the Krill oil audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Krill oil fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Jewel-Osco.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Krill oil profile in United States.

Audience size
382K
in United States
Gender
61.0%♀
39.0% male
Age
47.4
average years
Country rank
#42640
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Krill oil fans

61.0% are female, 39.0% are male, average age 47.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Krill oil audience in United States
MetricValue
Female61.0%
Male39.0%
Average age47.4
Estimated audience size382,309
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Krill oil audience in United States
Age bracketShare%
16-199%
20-2911%
30-3912%
40-4922%
50+46%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Krill oil audience comes from United States.

Worldwide audience distribution share by country for Krill oil
CountryShare
United States52.5%
India5.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Krill oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Krill oil fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.30×
02Florida~30K1.26×
03Arkansas~4K1.23×
04Alabama~7K1.22×
05Texas~40K1.20×
06California~50K1.18×
07Nevada~4K1.16×
08Tennessee~9K1.15×
09West Virginia~2K1.14×
10Oklahoma~5K1.13×
11Mississippi~4K1.12×
12Idaho~2K1.12×
13New Mexico~2K1.11×
14Louisiana~5K1.10×
15Kentucky~5K1.08×
16South Carolina~6K1.05×
17Hawaii~2K1.05×
18Washington~8K1.04×
19Utah~4K1.04×
20Georgia~10K1.03×
21North Carolina~10K1.01×
22New Jersey~10K1.00×
23Virginia~9K1.00×
24Indiana~7K1.00×
25Oregon~4K0.99×
26Kansas~3K0.99×
27Michigan~10K0.98×
28Illinois~10K0.97×
29Missouri~6K0.97×
30Wisconsin~6K0.97×
31South Dakota<1K0.97×
32Montana~1K0.96×
33North Dakota<1K0.96×
34Pennsylvania~10K0.94×
35Connecticut~4K0.94×
36Iowa~3K0.94×
37New Hampshire~1K0.94×
38Alaska<1K0.93×
39New York~20K0.92×
40Nebraska~2K0.92×
41Ohio~10K0.91×
42Maine~1K0.90×
43Rhode Island~1K0.89×
44Massachusetts~7K0.88×
45Maryland~6K0.88×
46Delaware<1K0.88×
47Colorado~5K0.86×
48Minnesota~5K0.86×
49Vermont<1K0.86×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Krill oil, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Krill oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Krill oil audience
#·InterestCategoryAffinity×
01Jewel-OscoShopping26.97×
02Omega-3 fatty acidHealth26.47×
03Fish oilHealth24.21×
04Food intoleranceFood & Beverages18.99×
05Kacey MusgravesMusic & Radio16.69×
06AcupunctureHealth13.56×
07Zara LarssonMusic & Radio12.39×
08QVCMovies & TV11.83×
09Elderly careHealth11.77×
10GNC (store)Shopping8.42×
11Weather forecastingHome & Garden6.16×
12Sustainable energyHome & Garden6.08×
13Renewable energyBusiness & Career5.74×
14FedExBusiness & Career5.70×
15Sugar substituteFood & Beverages5.51×
16Solar energyHome & Garden4.57×
17Vehicle insuranceCars & Mobility4.17×
18Mortgage loansBusiness & Career3.28×
19PinterestInternet & Social Media3.18×
20Planet FitnessSports3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Krill oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Krill oil audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.02×
Convenience OrientationPREMIUM2.03×
Price SensitivityPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Krill oil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Krill oil have in United States?

Krill oil has an estimated audience of 382,309 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Krill oil fans?

61.0% of Krill oil fans are female, 39.0% are male, with an average age of 47.4 years.

03

Which brands do Krill oil fans like most?

Krill oil fans show strongest brand affinity for Jewel-Osco (26.97×), QVC (11.83×), and Fish oil (24.21×) over the country average.

04

Where do Krill oil fans live in United States?

Krill oil fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Krill oil fans also like?

Beyond Krill oil itself, the audience over-indexes on QVC (11.83×), Fish oil (24.21×), Omega-3 fatty acid (26.47×), and FedEx (5.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Krill oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Krill oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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