Krill oil Audience in United States

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Krill oil has an estimated audience of 382,309 people in United States. 61.0% are female, 39.0% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Cherish (group), Goop, El Paso County, Colorado, Wok.

The average Krill oil fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Cherish (group), Goop, with strongest over-indexing on Governor of Michigan (17.82× the country average). Demographically, the Krill oil audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Krill oil fans

Demographic split for Krill oil audience in United States
MetricValue
Female61.0%
Male39.0%
Average age47.4
Estimated audience size382,309

Audience persona

The typical Krill oil fan in United States is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Krill oil in United States
RegionReachAffinity
California50,2981.2×
Texas40,6291.24×
Florida34,6121.34×
New York21,0710.99×
Illinois12,9341.02×
Georgia12,3651.05×
North Carolina12,3371.07×
Pennsylvania12,2170.95×
Arizona10,6701.37×
Ohio10,5870.9×
New Jersey10,3201.06×
Michigan9,9290.99×
Virginia9,8481.06×
Tennessee9,3201.22×
Washington8,1111.06×
Indiana7,2731.04×
Alabama7,0721.32×
Massachusetts6,8300.91×
South Carolina6,3431.1×
Missouri6,1431×
Maryland5,8070.88×
Wisconsin5,7000.99×
Louisiana5,6741.15×
Colorado5,1720.86×
Kentucky5,1311.07×
Oklahoma4,8961.15×
Minnesota4,6160.84×
Nevada4,1951.13×
Oregon4,1910.96×
Arkansas3,8841.23×
Connecticut3,7380.97×
Utah3,6331.06×
Mississippi3,4881.11×
Kansas3,0891.03×
Iowa2,7680.88×
Idaho2,0551.07×
New Mexico2,0391.06×
West Virginia2,0121.13×
Nebraska1,6540.86×
Hawaii1,6421×
New Hampshire1,3990.93×
Maine1,1800.86×
Rhode Island9200.76×
Montana8970.85×
Delaware7880.75×
South Dakota7560.86×
Washington, District of Columbia6990.61×
North Dakota6830.87×
Alaska6780.83×
Wyoming4270.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Krill oil audience
BrandAffinityCategory
Governor of Michigan17.82×Politics & Society
Cherish (group)16.47×Music & Radio
Goop7.74×Internet & Social Media
El Paso County, Colorado18.24×Travel & Leisure
Wok8.44×Food & Beverages
headspace11.88×Health
Rift42.82×Games
Historic site5.3×Arts & Culture
Google Home7.95×Technology & Electronics
Guy Fieri4.39×Movies & TV
Grace Slick9.66×Music & Radio
Fairy godmother7.92×Literature
Hipster9.88×Politics & Society
TV Fanatic10.43×Movies & TV
Product design1.83×Business & Career
National Paralympic Committee21.26×Sports
Vocal harmony4.1×Music & Radio
Kikar HaShabbat12.85×News
Nebraska Cornhuskers football2.8×Sports
Hardik Pandya11.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Krill oil audience
TraitClusterScore
Price SensitivityPREMIUM1.75
Healthy LifestyleBALANCE1.41
Quality AwarenessPREMIUM1.37
TravellingTHRILL1.34
DIY MentalityTHRILL1.28
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Krill oil
CountryShare
United States53.6%
India5.2%
Canada4.3%

See Krill oil audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Krill oil have in United States?

Krill oil has an estimated audience of 382,309 people in United States, concentrated in California and Texas.

What is the gender split and age of Krill oil fans?

61.0% of Krill oil fans are female, 39.0% are male, with an average age of 47.4 years.

Which brands do Krill oil fans like most?

Krill oil fans show strongest brand affinity for Governor of Michigan (17.82×), Cherish (group) (16.47×), and Goop (7.74×) over the country average.

Where do Krill oil fans live in United States?

Krill oil fans in United States are most concentrated in California (reach 50,298), Texas (reach 40,629), and Florida (reach 34,612). These three regions account for the largest share of the active audience.

What other brands do Krill oil fans also like?

Beyond Krill oil itself, the audience over-indexes on Cherish (group) (16.47×), Goop (7.74×), El Paso County, Colorado (18.24×), and Wok (8.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Krill oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.