GNC (store) Audience in United States

GNC (store) logo

GNC (store) has an estimated audience of 7,738,612 people in United States. 41.1% are female, 58.9% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Crazy, Stupid, Love., Weight loss (Fitness And wellness), The Vitamin Shoppe, Garden Of Life.

The average GNC (store) fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Crazy, Stupid, Love., Weight loss (Fitness And wellness), with strongest over-indexing on Planet Fitness (2.75× the country average). Demographically, the GNC (store) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of GNC (store) fans

Demographic split for GNC (store) audience in United States
MetricValue
Female41.1%
Male58.9%
Average age36.0
Estimated audience size7,738,612

Audience persona

The typical GNC (store) fan in United States is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for GNC (store) in United States
RegionReachAffinity
California859,1151.01×
Texas805,4161.21×
Florida613,2231.17×
New York468,7211.08×
Pennsylvania303,7871.17×
Georgia301,3361.26×
Ohio278,4251.17×
North Carolina275,4211.18×
Illinois247,9310.96×
Michigan202,6441×
New Jersey200,4131.02×
Virginia195,0111.03×
Tennessee185,0701.19×
Indiana164,2231.16×
Arizona150,3970.95×
South Carolina139,8361.2×
Massachusetts137,1430.9×
Louisiana129,9181.3×
Alabama125,7631.16×
Maryland123,4540.93×
Washington122,2280.79×
Colorado121,8871×
Minnesota105,0770.95×
Wisconsin103,6980.89×
Kentucky102,1291.05×
Missouri94,1250.75×
Mississippi87,8861.38×
Oklahoma87,8401.02×
Utah72,7851.05×
Nevada72,0450.96×
Oregon71,1260.8×
Connecticut71,1230.92×
Kansas58,0260.95×
Iowa55,0860.86×
Arkansas54,3790.85×
West Virginia48,5661.35×
Hawaii45,2711.36×
New Mexico41,1901.06×
Nebraska31,6490.82×
Idaho28,0530.72×
New Hampshire27,5420.9×
Rhode Island23,4660.95×
Alaska21,1911.28×
Delaware20,6640.97×
North Dakota16,4391.03×
South Dakota16,3770.92×
Maine16,0250.58×
Washington, District of Columbia15,3250.66×
Montana14,8810.69×
Wyoming12,1681.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GNC (store) audience
BrandAffinityCategory
Planet Fitness2.75×Sports
Crazy, Stupid, Love.11.15×Movies & TV
Weight loss (Fitness And wellness)2.78×Health
The Vitamin Shoppe8.93×Health
Garden Of Life23.54×Health
Protein bar5.92×Food & Beverages
Symptom2.55×Health
Optimum Nutrition11.1×Health
emergenc20.86×Health
Energy bar5.54×Food & Beverages
Vitamin D7.43×Health
Fish oil8.09×Health
Calorie2.95×Food & Beverages
Alternative medicine2.61×Business & Career
Whole Foods Market1.78×Shopping
Walgreens1.78×Shopping
Protein Shake10.17×Food & Beverages
Wellness (alternative medicine)2.85×Health
Smart Shopping11.54×Shopping
Powerball1.81×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GNC (store) audience
TraitClusterScore
Sports ActivityPOWER1.67
Family OrientationCONSERVATISM1.56
Healthy LifestyleBALANCE1.55
SustainabilityBALANCE1.49
Risk AppetiteTHRILL1.41
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for GNC (store)
CountryShare
United States49.2%
Argentina8.6%
India8.1%

See GNC (store) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does GNC (store) have in United States?

GNC (store) has an estimated audience of 7,738,612 people in United States, concentrated in California and Texas.

What is the gender split and age of GNC (store) fans?

41.1% of GNC (store) fans are female, 58.9% are male, with an average age of 36.0 years.

Which brands do GNC (store) fans like most?

GNC (store) fans show strongest brand affinity for Planet Fitness (2.75×), Crazy, Stupid, Love. (11.15×), and Weight loss (Fitness And wellness) (2.78×) over the country average.

Where do GNC (store) fans live in United States?

GNC (store) fans in United States are most concentrated in California (reach 859,115), Texas (reach 805,416), and Florida (reach 613,223). These three regions account for the largest share of the active audience.

What other brands do GNC (store) fans also like?

Beyond GNC (store) itself, the audience over-indexes on Crazy, Stupid, Love. (11.15×), Weight loss (Fitness And wellness) (2.78×), The Vitamin Shoppe (8.93×), and Garden Of Life (23.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GNC (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.