Rascasse Audience Intelligence

GNC (store) Target Market in United States

A data profile of the people who buy, follow and care about GNC (store) in United States — modelled from more than twelve digital signal sources. GNC (store) has an estimated audience of 7,689,852 people in United States.

#479among Brand in United States#124in Shopping

The average GNC (store) fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, The Vitamin Shoppe, Weight loss (Fitness And wellness), with strongest over-indexing on Planet Fitness (2.75× the country average).

Demographically, the GNC (store) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GNC (store) fan in United States is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GNC (store) profile in United States.

Audience size
7.7M
in United States
Gender
41.1%♀
58.9% male
Age
36.0
average years
Country rank
#4619
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GNC (store)

41.1% are female, 58.9% are male, average age 36.0.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for GNC (store) audience in United States
MetricValue
Female41.1%
Male58.9%
Average age36.0
Estimated audience size7,689,852
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the GNC (store) audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

48.2%

of the worldwide GNC (store) audience comes from United States.

Worldwide audience distribution share by country for GNC (store)
CountryShare
United States48.2%
Argentina9.4%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GNC (store) audience in United States is strongest.

Fig. 05

Top regions by affinity

GNC (store) customers by region in United States
#RegionReachAffinity×
01Mississippi~90K1.40×
02Alaska~20K1.40×
03West Virginia~50K1.39×
04Hawaii~50K1.39×
05Louisiana~100K1.32×
06Georgia~300K1.22×
07Florida~600K1.20×
08Alabama~100K1.19×
09Tennessee~200K1.18×
10Texas~800K1.16×
11North Carolina~300K1.15×
12Ohio~300K1.12×
13South Carolina~100K1.12×
14New York~500K1.11×
15Pennsylvania~300K1.11×
16Indiana~200K1.11×
17Wyoming~10K1.09×
18North Dakota~20K1.08×
19New Mexico~40K1.07×
20Utah~70K1.06×
21New Jersey~200K1.04×
22Virginia~200K1.03×
23Delaware~20K1.03×
24Colorado~100K1.02×
25Arizona~200K1.01×
26Kentucky~100K1.01×
27Nevada~80K1.01×
28Oklahoma~90K1.00×
29Kansas~60K1.00×
30California~800K0.96×
31Michigan~200K0.96×
32Minnesota~100K0.96×
33Illinois~200K0.94×
34New Hampshire~30K0.93×
35Rhode Island~20K0.93×
36Maryland~100K0.92×
37South Dakota~20K0.92×
38Massachusetts~100K0.89×
39Connecticut~70K0.89×
40Wisconsin~100K0.86×
41Arkansas~50K0.84×
42Iowa~50K0.84×
43Nebraska~30K0.82×
44Oregon~70K0.80×
45Washington~100K0.77×
46Missouri~90K0.74×
47Idaho~30K0.74×
48Washington, District of Columbia~20K0.72×
49Montana~20K0.71×
50Maine~20K0.58×
Fig. 06

Affinity by region

Affinity by region — GNC (store), United States
0.58×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GNC (store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GNC (store) audience
#·InterestCategoryAffinity×
01Garden Of LifeHealth23.54×
02emergencHealth20.86×
03Smart ShoppingShopping11.54×
04Crazy, Stupid, Love.Movies & TV11.15×
05Optimum NutritionHealth11.10×
06Protein ShakeFood & Beverages10.17×
07The Vitamin ShoppeHealth8.93×
08Fish oilHealth8.09×
09Vitamin DHealth7.43×
10Protein barFood & Beverages5.92×
11Energy barFood & Beverages5.54×
12CalorieFood & Beverages2.95×
13Wellness (alternative medicine)Health2.85×
14Weight loss (Fitness And wellness)Health2.78×
15Planet FitnessSports2.75×
16Alternative medicineBusiness & Career2.61×
17SymptomHealth2.55×
18Whole Foods MarketShopping1.78×
19WalgreensShopping1.78×
20Trader Joe'sShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GNC (store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GNC (store) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.57×
MindfulnessBALANCE1.47×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GNC (store) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.06×
SpiritualityBALANCE1.07×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GNC (store)'s target market in United States?

GNC (store)'s target market in United States covers an estimated 7,689,852 people, concentrated in California and Texas.

02

What is the gender split and age of GNC (store) customers?

41.1% of the GNC (store) audience are female, 58.9% are male, with an average age of 36.0 years.

03

Which brands do GNC (store) fans like most?

GNC (store) fans show strongest brand affinity for Planet Fitness (2.75×), The Vitamin Shoppe (8.93×), and Weight loss (Fitness And wellness) (2.78×) over the country average.

04

Where do GNC (store) fans live in United States?

GNC (store) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do GNC (store) fans also like?

Beyond GNC (store) itself, the audience over-indexes on The Vitamin Shoppe (8.93×), Weight loss (Fitness And wellness) (2.78×), Crazy, Stupid, Love. (11.15×), and Garden Of Life (23.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See GNC (store) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GNC (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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