Rascasse Audience Intelligence

The Vitamin Shoppe Target Market in United States

A data profile of the people who buy, follow and care about The Vitamin Shoppe in United States — modelled from more than twelve digital signal sources. The Vitamin Shoppe has an estimated audience of 4,953,312 people in United States.

#695among Brand in United States#279in Health

The average The Vitamin Shoppe fan in United States is 39.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include GNC (store), Vitamin D, Weight loss (Fitness And wellness), with strongest over-indexing on GNC (store) (8.44× the country average).

Demographically, the The Vitamin Shoppe audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Vitamin Shoppe fan in United States is more female, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for GNC (store).

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vitamin Shoppe profile in United States.

Audience size
5M
in United States
Gender
56.0%♀
44.0% male
Age
39.7
average years
Country rank
#6761
Brand in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Vitamin Shoppe

56.0% are female, 44.0% are male, average age 39.7.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for The Vitamin Shoppe audience in United States
MetricValue
Female56.0%
Male44.0%
Average age39.7
Estimated audience size4,953,312
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the The Vitamin Shoppe audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

81.3%

of the worldwide The Vitamin Shoppe audience comes from United States.

Worldwide audience distribution share by country for The Vitamin Shoppe
CountryShare
United States81.3%
Canada2.6%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vitamin Shoppe audience in United States is strongest.

Fig. 05

Top regions by affinity

The Vitamin Shoppe customers by region in United States
#RegionReachAffinity×
01New Jersey~300K2.13×
02South Carolina~200K2.13×
03Florida~700K2.11×
04Hawaii~40K2.08×
05New York~500K1.95×
06Virginia~200K1.84×
07North Carolina~300K1.72×
08Maryland~100K1.71×
09Georgia~200K1.59×
10Illinois~300K1.58×
11Texas~600K1.54×
12Delaware~20K1.43×
13Connecticut~70K1.42×
14Nevada~60K1.37×
15Tennessee~100K1.34×
16California~700K1.25×
17Michigan~200K1.24×
18Pennsylvania~200K1.21×
19Ohio~200K1.17×
20Rhode Island~20K1.09×
21Arizona~100K1.08×
22New Hampshire~20K1.04×
23Massachusetts~100K1.02×
24Louisiana~60K1.01×
25Indiana~90K1.00×
26Minnesota~70K0.98×
27Alabama~60K0.96×
28New Mexico~20K0.94×
29Idaho~20K0.88×
30Kentucky~50K0.82×
31Vermont~7K0.81×
32Maine~10K0.77×
33Missouri~60K0.75×
34Washington, District of Columbia~10K0.75×
35Colorado~60K0.73×
36Nebraska~20K0.69×
37Oklahoma~30K0.64×
38Alaska~6K0.62×
39Arkansas~20K0.59×
40Washington~50K0.55×
41Mississippi~20K0.55×
42North Dakota~5K0.55×
43Wisconsin~40K0.53×
44Utah~20K0.50×
45Montana~7K0.49×
46South Dakota~5K0.47×
47Kansas~20K0.45×
48West Virginia~9K0.38×
49Iowa~10K0.37×
50Oregon~20K0.35×
Fig. 06

Affinity by region

Affinity by region — The Vitamin Shoppe, United States
0.35×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vitamin Shoppe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vitamin Shoppe audience
#·InterestCategoryAffinity×
01Vitamin DHealth9.18×
02GNC (store)Shopping8.44×
03GarminTechnology & Electronics5.29×
04HormoneHealth3.13×
05AcidHealth3.01×
06Gluten-free dietFood & Beverages2.90×
07Physical therapyBusiness & Career2.87×
08DigestionHealth2.86×
09Alternative medicineBusiness & Career2.79×
10Wellness (alternative medicine)Health2.78×
11CalorieFood & Beverages2.77×
12Weight loss (Fitness And wellness)Health2.63×
13AgeingBeauty & Wellness2.54×
14Diabetes mellitus awarenessHealth2.53×
15MassageHealth2.48×
16SymptomHealth2.37×
17Cancer awarenessHealth1.97×
18Planet FitnessSports1.77×
19WalgreensShopping1.58×
20Whole Foods MarketShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vitamin Shoppe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vitamin Shoppe audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.90×
MindfulnessBALANCE1.53×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vitamin Shoppe audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
DIY MentalityTHRILL1.00×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Vitamin Shoppe's target market in United States?

The Vitamin Shoppe's target market in United States covers an estimated 4,953,312 people, concentrated in Florida and California.

02

What is the gender split and age of The Vitamin Shoppe customers?

56.0% of the The Vitamin Shoppe audience are female, 44.0% are male, with an average age of 39.7 years.

03

Which brands do The Vitamin Shoppe fans like most?

The Vitamin Shoppe fans show strongest brand affinity for GNC (store) (8.44×), Vitamin D (9.18×), and Weight loss (Fitness And wellness) (2.63×) over the country average.

04

Where do The Vitamin Shoppe fans live in United States?

The Vitamin Shoppe fans in United States are most concentrated in Florida (reach ~700K), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Vitamin Shoppe fans also like?

Beyond The Vitamin Shoppe itself, the audience over-indexes on Vitamin D (9.18×), Weight loss (Fitness And wellness) (2.63×), Symptom (2.37×), and Alternative medicine (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See The Vitamin Shoppe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vitamin Shoppe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →