The Vitamin Shoppe Audience in United States

The Vitamin Shoppe logo

The Vitamin Shoppe has an estimated audience of 3,448,664 people in United States. 56.0% are female, 44.0% are male, average age 39.7. Top regions: California, Florida, Texas. Top brand affinities: GNC (store), Vitamin D, Weight loss (Fitness And wellness), Symptom, Alternative medicine.

The average The Vitamin Shoppe fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include GNC (store), Vitamin D, Weight loss (Fitness And wellness), with strongest over-indexing on GNC (store) (8.44× the country average). Demographically, the The Vitamin Shoppe audience skews more female with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of The Vitamin Shoppe fans

Demographic split for The Vitamin Shoppe audience in United States
MetricValue
Female56.0%
Male44.0%
Average age39.7
Estimated audience size3,448,664

Audience persona

The typical The Vitamin Shoppe fan in United States is more female, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for GNC (store).

Top regions in United States

Top regions ranked by reach for The Vitamin Shoppe in United States
RegionReachAffinity
California705,7721.32×
Florida675,0162.05×
Texas616,1641.48×
New York456,7501.68×
North Carolina267,7911.83×
Georgia257,9981.72×
New Jersey248,7752.01×
Illinois247,5891.53×
Virginia204,9021.73×
Pennsylvania200,7371.23×
Ohio185,6441.24×
Michigan165,9031.31×
South Carolina154,5452.11×
Maryland134,2011.61×
Tennessee131,9301.35×
Massachusetts108,4521.13×
Indiana93,6521.06×
Arizona84,5950.85×
Connecticut71,5201.47×
Minnesota66,6980.96×
Louisiana66,3591.06×
Missouri61,9480.79×
Nevada61,4831.31×
Alabama58,7810.87×
Colorado51,9400.68×
Kentucky51,5320.85×
Hawaii43,0732.06×
Washington42,1530.43×
Wisconsin39,9640.55×
Oklahoma39,8120.74×
Arkansas27,5550.69×
Mississippi23,7140.59×
Oregon21,8460.39×
Idaho21,5960.89×
New Mexico20,6850.85×
New Hampshire19,1331×
Delaware18,5751.39×
Nebraska17,8270.73×
Utah17,4770.4×
Rhode Island16,8681.09×
Kansas16,5840.43×
Iowa16,2950.41×
Maine13,3020.76×
Washington, District of Columbia11,3670.78×
West Virginia6,2280.28×
Vermont6,0400.71×
South Dakota2,0760.18×
Montana1,5560.12×
North Dakota1,1080.11×
Wyoming8840.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Vitamin Shoppe audience
BrandAffinityCategory
GNC (store)8.44×Shopping
Vitamin D9.18×Health
Weight loss (Fitness And wellness)2.63×Health
Symptom2.37×Health
Alternative medicine2.79×Business & Career
Physical therapy2.87×Business & Career
Planet Fitness1.77×Sports
Gluten-free diet2.9×Food & Beverages
Ageing2.54×Beauty & Wellness
Calorie2.77×Food & Beverages
Wellness (alternative medicine)2.78×Health
Massage2.48×Health
Digestion2.86×Health
Walgreens1.58×Shopping
Cancer awareness1.97×Health
Hormone3.13×Health
Acid3.01×Health
Whole Foods Market1.51×Shopping
Diabetes mellitus awareness2.53×Health
Garmin5.29×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Vitamin Shoppe audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Family OrientationCONSERVATISM1.81
Healthy LifestyleBALANCE1.69
Sports ActivityPOWER1.57
Early Adopter MentalityPOWER1.54
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for The Vitamin Shoppe
CountryShare
United States77.9%
Canada3.1%
India2.7%

See The Vitamin Shoppe audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does The Vitamin Shoppe have in United States?

The Vitamin Shoppe has an estimated audience of 3,448,664 people in United States, concentrated in California and Florida.

What is the gender split and age of The Vitamin Shoppe fans?

56.0% of The Vitamin Shoppe fans are female, 44.0% are male, with an average age of 39.7 years.

Which brands do The Vitamin Shoppe fans like most?

The Vitamin Shoppe fans show strongest brand affinity for GNC (store) (8.44×), Vitamin D (9.18×), and Weight loss (Fitness And wellness) (2.63×) over the country average.

Where do The Vitamin Shoppe fans live in United States?

The Vitamin Shoppe fans in United States are most concentrated in California (reach 705,772), Florida (reach 675,016), and Texas (reach 616,164). These three regions account for the largest share of the active audience.

What other brands do The Vitamin Shoppe fans also like?

Beyond The Vitamin Shoppe itself, the audience over-indexes on Vitamin D (9.18×), Weight loss (Fitness And wellness) (2.63×), Symptom (2.37×), and Alternative medicine (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Vitamin Shoppe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.