A data profile of the people who buy, follow and care about Acid in United States — modelled from more than twelve digital signal sources. Acid has an estimated audience of 15,885,832 people in United States.
The average Acid fan in United States is 43.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mongolia, North Korea, Ketone, with strongest over-indexing on Mongolia (5.12× the country average).
Demographically, the Acid audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Acid fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Mongolia.
The key figures that characterise the Acid profile in United States.
71.9% are female, 28.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 43.6 |
| Estimated audience size | 15,885,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Acid audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.5% |
| Taiwan | 7.6% |
| Vietnam | 4.7% |
Where the Acid audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~700K | 1.44× | |
| 02 | Texas | ~2M | 1.41× | |
| 03 | Mississippi | ~200K | 1.33× | |
| 04 | Louisiana | ~300K | 1.28× | |
| 05 | Alabama | ~300K | 1.23× | |
| 06 | California | ~2M | 1.19× | |
| 07 | Florida | ~1M | 1.16× | |
| 08 | North Carolina | ~500K | 1.14× | |
| 09 | New Mexico | ~90K | 1.12× | |
| 10 | Virginia | ~400K | 1.09× | |
| 11 | Kentucky | ~200K | 1.08× | |
| 12 | Oklahoma | ~200K | 1.07× | |
| 13 | Maryland | ~300K | 1.06× | |
| 14 | New York | ~900K | 1.05× | |
| 15 | Washington | ~300K | 1.05× | |
| 16 | Arkansas | ~100K | 1.05× | |
| 17 | Arizona | ~300K | 1.04× | |
| 18 | Indiana | ~300K | 1.04× | |
| 19 | South Carolina | ~200K | 1.04× | |
| 20 | Nevada | ~200K | 1.04× | |
| 21 | Kansas | ~100K | 1.02× | |
| 22 | Pennsylvania | ~500K | 1.01× | |
| 23 | Illinois | ~500K | 1.00× | |
| 24 | West Virginia | ~70K | 1.00× | |
| 25 | New Jersey | ~400K | 0.99× | |
| 26 | Alaska | ~30K | 0.99× | |
| 27 | Hawaii | ~70K | 0.98× | |
| 28 | Ohio | ~500K | 0.97× | |
| 29 | Michigan | ~400K | 0.97× | |
| 30 | Tennessee | ~300K | 0.97× | |
| 31 | Oregon | ~200K | 0.97× | |
| 32 | Missouri | ~200K | 0.96× | |
| 33 | South Dakota | ~40K | 0.96× | |
| 34 | Connecticut | ~200K | 0.95× | |
| 35 | Nebraska | ~80K | 0.95× | |
| 36 | Delaware | ~40K | 0.94× | |
| 37 | North Dakota | ~30K | 0.93× | |
| 38 | Massachusetts | ~300K | 0.91× | |
| 39 | Minnesota | ~200K | 0.91× | |
| 40 | Idaho | ~70K | 0.91× | |
| 41 | Washington, District of Columbia | ~40K | 0.89× | |
| 42 | Colorado | ~200K | 0.86× | |
| 43 | Wisconsin | ~200K | 0.86× | |
| 44 | Utah | ~100K | 0.86× | |
| 45 | Iowa | ~100K | 0.86× | |
| 46 | Rhode Island | ~40K | 0.86× | |
| 47 | Montana | ~40K | 0.86× | |
| 48 | Maine | ~50K | 0.82× | |
| 49 | Vermont | ~20K | 0.82× | |
| 50 | New Hampshire | ~50K | 0.78× |
The strongest cross-interests of the Acid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 5.47× | ||
| 02 | Mongolia | Travel & Leisure | 5.12× | ||
| 03 | North Korea | Travel & Leisure | 5.08× | ||
| 04 | Hormone | Health | 2.97× | ||
| 05 | Collagen | Beauty & Wellness | 2.82× | ||
| 06 | Paleolithic diet | Health | 2.75× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.66× | ||
| 08 | Ketone | Health | 2.56× | ||
| 09 | Microwave oven | Home & Garden | 2.21× | ||
| 10 | Diane Keaton | Movies & TV | 1.92× | ||
| 11 | Genetics | Kids & Family | 1.89× | ||
| 12 | Pharmacy | Business & Career | 1.88× | ||
| 13 | Britney Spears | Music & Radio | 1.88× | ||
| 14 | Innovation | Business & Career | 1.83× | ||
| 15 | Real property | Home & Garden | 1.74× | ||
| 16 | Ace Hardware | Home & Garden | 1.71× | ||
| 17 | Tradition | Politics & Society | 1.59× | ||
| 18 | Subscription business model | Shopping | 1.57× | ||
| 19 | MSN | News | 1.56× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Indulgence | JOY | 1.33× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Social Media Usage | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.94× |
Acid has an estimated audience of 15,885,832 people in United States, concentrated in California and Texas.
71.9% of Acid fans are female, 28.1% are male, with an average age of 43.6 years.
Acid fans show strongest brand affinity for Mongolia (5.12×), North Korea (5.08×), and Ketone (2.56×) over the country average.
Acid fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Acid itself, the audience over-indexes on North Korea (5.08×), Ketone (2.56×), MSN (1.56×), and Genetics (1.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Acid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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