Acid Audience in United States

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Acid has an estimated audience of 15,885,832 people in United States. 71.9% are female, 28.1% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Governor of Michigan, Wok.

The average Acid fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Acid audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Video game

Demographics of Acid fans

Demographic split for Acid audience in United States
MetricValue
Female71.9%
Male28.1%
Average age43.6
Estimated audience size15,885,832

Audience persona

The typical Acid fan in United States is more female, around 43.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Acid in United States
RegionReachAffinity
California2,145,3071.23×
Texas1,976,4451.45×
Florida1,351,0661.26×
New York996,0691.12×
Georgia712,1961.46×
Illinois572,3741.08×
Pennsylvania541,7861.01×
North Carolina527,6361.1×
Ohio481,5220.98×
Virginia436,1141.13×
Michigan426,9871.03×
New Jersey423,5961.05×
Washington357,2171.12×
Arizona344,9451.06×
Tennessee321,1141.01×
Indiana305,6461.05×
Maryland296,1311.08×
Massachusetts292,1050.93×
Alabama274,2881.24×
Louisiana256,6141.25×
South Carolina250,2711.05×
Missouri240,1660.94×
Colorado232,1270.93×
Minnesota210,1600.92×
Wisconsin203,4810.85×
Kentucky199,4571×
Oklahoma186,8251.06×
Oregon185,3311.02×
Nevada172,0851.12×
Mississippi171,0081.31×
Connecticut154,5500.97×
Arkansas135,8671.04×
Kansas123,9070.99×
Utah121,5500.85×
Iowa109,5810.84×
New Mexico90,3301.13×
Nebraska72,9490.92×
West Virginia71,4120.97×
Hawaii65,3020.96×
Idaho64,2390.81×
Washington, District of Columbia46,0750.96×
New Hampshire43,6690.7×
Maine42,7070.75×
Rhode Island41,3620.82×
Delaware38,9920.89×
Montana31,1860.71×
Alaska29,9350.88×
North Dakota29,4090.9×
South Dakota29,2100.8×
Vermont18,5650.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acid audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.13×Internet & Social Media
headspace16.89×Health
Governor of Michigan13.04×Politics & Society
Wok10.8×Food & Beverages
Cherish (group)16.59×Music & Radio
Google Home9.68×Technology & Electronics
Grace Slick12.45×Music & Radio
Hibachi10.56×Food & Beverages
Grinch4.61×Movies & TV
Fairy godmother8.3×Literature
El Paso County, Colorado13.96×Travel & Leisure
Ira Glass18.29×Music & Radio
Vocal harmony4.78×Music & Radio
TV Fanatic10.61×Movies & TV
Regional styles of Mexican music2.81×Music & Radio
Israel2.08×Travel & Leisure
Cryptic crossword14.57×Technology & Electronics
Kikar HaShabbat14.09×News
Hipster8.21×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acid audience
TraitClusterScore
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.21
SustainabilityBALANCE1.17
DIY MentalityTHRILL1.17
IndividualismJOY1.16
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Acid
CountryShare
United States24.5%
Taiwan7.6%
Vietnam4.7%

See Acid audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Acid have in United States?

Acid has an estimated audience of 15,885,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Acid fans?

71.9% of Acid fans are female, 28.1% are male, with an average age of 43.6 years.

Which brands do Acid fans like most?

Acid fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.13×), and headspace (16.89×) over the country average.

Where do Acid fans live in United States?

Acid fans in United States are most concentrated in California (reach 2,145,307), Texas (reach 1,976,445), and Florida (reach 1,351,066). These three regions account for the largest share of the active audience.

What other brands do Acid fans also like?

Beyond Acid itself, the audience over-indexes on Goop (11.13×), headspace (16.89×), Governor of Michigan (13.04×), and Wok (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.