Digestion Audience in United States

Digestion has an estimated audience of 20,468,934 people in United States. 69.4% are female, 30.6% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Capital One.

The average Digestion fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Digestion audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Healthy Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Digestion fans

Demographic split for Digestion audience in United States
MetricValue
Female69.4%
Male30.6%
Average age45.4
Estimated audience size20,468,934

Audience persona

The typical Digestion fan in United States is more female, around 45.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Digestion in United States
RegionReachAffinity
California2,848,0811.27×
Texas2,221,2831.26×
Florida1,586,2961.14×
New York1,391,6401.22×
Georgia741,2641.18×
Illinois708,3841.04×
North Carolina704,7341.14×
Pennsylvania667,1170.97×
Virginia549,3991.1×
Ohio543,4130.86×
Michigan533,7921×
New Jersey528,6621.02×
Washington503,4751.23×
Arizona460,9511.1×
Massachusetts424,6661.05×
Tennessee392,1860.96×
Maryland388,3821.1×
Indiana387,1621.04×
Missouri333,1061.01×
South Carolina316,6481.03×
Colorado311,0650.96×
Alabama295,3881.03×
Minnesota280,3810.96×
Kentucky263,5091.03×
Louisiana250,8440.95×
Wisconsin244,8710.8×
Oregon243,7941.04×
Oklahoma238,2201.05×
Nevada217,7621.1×
Connecticut208,7321.02×
Utah190,9331.04×
Mississippi179,0191.06×
Kansas164,1541.02×
Arkansas154,0050.91×
Iowa148,4570.88×
New Mexico104,3551.02×
Idaho102,7881×
Hawaii91,5901.04×
Nebraska90,5630.88×
West Virginia89,7960.94×
New Hampshire71,6760.89×
Washington, District of Columbia68,8131.12×
Maine68,4260.93×
Rhode Island55,8160.86×
Delaware47,9850.85×
Montana47,1950.83×
Alaska40,1370.92×
South Dakota36,9450.78×
North Dakota36,7540.87×
Vermont28,5470.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digestion audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Google Maps6.35×Internet & Social Media
Capital One6.35×Business & Career
Indeed.com6.35×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Beetlejuice5.58×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
CarGurus6.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digestion audience
TraitClusterScore
Healthy LifestyleBALANCE1.34
TravellingTHRILL1.25
MindfulnessBALANCE1.2
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Digestion
CountryShare
United States28.8%
Taiwan5.7%
United Kingdom4.0%

See Digestion audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Digestion have in United States?

Digestion has an estimated audience of 20,468,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Digestion fans?

69.4% of Digestion fans are female, 30.6% are male, with an average age of 45.4 years.

Which brands do Digestion fans like most?

Digestion fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Digestion fans live in United States?

Digestion fans in United States are most concentrated in California (reach 2,848,081), Texas (reach 2,221,283), and Florida (reach 1,586,296). These three regions account for the largest share of the active audience.

What other brands do Digestion fans also like?

Beyond Digestion itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Google Maps (6.35×), and Capital One (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.