Rascasse Audience Intelligence

Digestion Audience in United States

A data profile of the people who buy, follow and care about Digestion in United States — modelled from more than twelve digital signal sources. Digestion has an estimated audience of 20,468,934 people in United States.

#1097among Topic in United States#61in Health

The average Digestion fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Human gastrointestinal tract, Sugar substitute, Organic food, with strongest over-indexing on Human gastrointestinal tract (4.01× the country average).

Demographically, the Digestion audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digestion fan in United States is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Human gastrointestinal tract.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digestion profile in United States.

Audience size
20.5M
in United States
Gender
69.4%♀
30.6% male
Age
45.4
average years
Country rank
#1600
Topic in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digestion fans

69.4% are female, 30.6% are male, average age 45.4.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Digestion audience in United States
MetricValue
Female69.4%
Male30.6%
Average age45.4
Estimated audience size20,468,934
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Digestion audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4928%
50+33%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Digestion audience comes from United States.

Worldwide audience distribution share by country for Digestion
CountryShare
United States28.8%
Taiwan5.7%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digestion audience in United States is strongest.

Fig. 05

Top regions by affinity

Digestion fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~800K1.37×
02Texas~2.5M1.34×
03Georgia~800K1.26×
04Kentucky~300K1.13×
05California~2.5M1.10×
06South Carolina~300K1.10×
07Alabama~300K1.09×
08Indiana~400K1.06×
09Nebraska~100K1.06×
10Louisiana~300K1.05×
11Mississippi~200K1.05×
12Idaho~100K1.05×
13Alaska~50K1.05×
14New York~1M1.04×
15Oklahoma~200K1.04×
16Arkansas~200K1.04×
17South Dakota~50K1.04×
18Michigan~600K1.03×
19Arizona~400K1.03×
20Missouri~300K1.03×
21Kansas~200K1.03×
22Nevada~200K1.02×
23New Mexico~100K1.01×
24New Jersey~500K1.00×
25Maryland~300K0.99×
26Maine~70K0.99×
27North Dakota~40K0.99×
28Pennsylvania~700K0.98×
29Illinois~700K0.98×
30Washington~400K0.98×
31Massachusetts~400K0.98×
32Utah~200K0.98×
33Delaware~60K0.98×
34Tennessee~400K0.97×
35Hawaii~80K0.97×
36Oregon~200K0.95×
37New Hampshire~80K0.95×
38Connecticut~200K0.94×
39Rhode Island~60K0.94×
40Vermont~30K0.94×
41Minnesota~300K0.93×
42Iowa~200K0.93×
43Montana~50K0.92×
44Florida~1.5M0.91×
45Virginia~500K0.91×
46Wisconsin~300K0.91×
47West Virginia~90K0.91×
48Ohio~600K0.90×
49Colorado~300K0.88×
50Washington, District of Columbia~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Digestion, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digestion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digestion audience
#·InterestCategoryAffinity×
01Human gastrointestinal tractHealth4.01×
02SuperfoodFood & Beverages3.84×
03Sugar substituteFood & Beverages3.68×
04CollagenBeauty & Wellness3.52×
05Paleolithic dietHealth3.45×
06CholesterolFood & Beverages3.32×
07Microwave ovenHome & Garden2.88×
08KetoneHealth2.83×
09QVCMovies & TV2.55×
10DoughFood & Beverages2.36×
11Stress (biology)Health2.07×
12PharmacyBusiness & Career1.90×
13Organic foodFood & Beverages1.89×
14Discount storesShopping1.84×
15GeneticsKids & Family1.83×
16BreakfastFood & Beverages1.62×
17EnergyHome & Garden1.61×
18Self careHealth1.59×
19MSNNews1.58×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digestion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digestion audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
IndulgenceJOY1.41×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digestion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digestion have in United States?

Digestion has an estimated audience of 20,468,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digestion fans?

69.4% of Digestion fans are female, 30.6% are male, with an average age of 45.4 years.

03

Which brands do Digestion fans like most?

Digestion fans show strongest brand affinity for Human gastrointestinal tract (4.01×), Sugar substitute (3.68×), and Organic food (1.89×) over the country average.

04

Where do Digestion fans live in United States?

Digestion fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Digestion fans also like?

Beyond Digestion itself, the audience over-indexes on Sugar substitute (3.68×), Organic food (1.89×), Microwave oven (2.88×), and Superfood (3.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Digestion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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