Digestion Audience in United States

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Digestion has an estimated audience of 20,468,934 people in United States. 69.4% are female, 30.6% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Goop.

The average Digestion fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Digestion audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Healthy Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Digestion fans

Demographic split for Digestion audience in United States
MetricValue
Female69.4%
Male30.6%
Average age45.4
Estimated audience size20,468,934

Audience persona

The typical Digestion fan in United States is more female, around 45.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Digestion in United States
RegionReachAffinity
California2,848,0811.27×
Texas2,221,2831.26×
Florida1,586,2961.14×
New York1,391,6401.22×
Georgia741,2641.18×
Illinois708,3841.04×
North Carolina704,7341.14×
Pennsylvania667,1170.97×
Virginia549,3991.1×
Ohio543,4130.86×
Michigan533,7921×
New Jersey528,6621.02×
Washington503,4751.23×
Arizona460,9511.1×
Massachusetts424,6661.05×
Tennessee392,1860.96×
Maryland388,3821.1×
Indiana387,1621.04×
Missouri333,1061.01×
South Carolina316,6481.03×
Colorado311,0650.96×
Alabama295,3881.03×
Minnesota280,3810.96×
Kentucky263,5091.03×
Louisiana250,8440.95×
Wisconsin244,8710.8×
Oregon243,7941.04×
Oklahoma238,2201.05×
Nevada217,7621.1×
Connecticut208,7321.02×
Utah190,9331.04×
Mississippi179,0191.06×
Kansas164,1541.02×
Arkansas154,0050.91×
Iowa148,4570.88×
New Mexico104,3551.02×
Idaho102,7881×
Hawaii91,5901.04×
Nebraska90,5630.88×
West Virginia89,7960.94×
New Hampshire71,6760.89×
Washington, District of Columbia68,8131.12×
Maine68,4260.93×
Rhode Island55,8160.86×
Delaware47,9850.85×
Montana47,1950.83×
Alaska40,1370.92×
South Dakota36,9450.78×
North Dakota36,7540.87×
Vermont28,5470.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digestion audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site6.35×Arts & Culture
Goop6.35×Internet & Social Media
Israel2.25×Travel & Leisure
The Historian16.48×Literature
Wok6.35×Food & Beverages
Whataburger1.7×Food & Beverages
Vocal harmony4.35×Music & Radio
Grinch3.78×Movies & TV
Governor of Michigan6.35×Politics & Society
Fairy godmother6.35×Literature
Hibachi6.35×Food & Beverages
Jeep Wagoneer4.5×Cars & Mobility
Eurail16.57×Cars & Mobility
Grace Slick6.35×Music & Radio
headspace6.35×Health
Hipster6.35×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digestion audience
TraitClusterScore
Healthy LifestyleBALANCE1.34
TravellingTHRILL1.25
MindfulnessBALANCE1.2
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Digestion
CountryShare
United States28.8%
Taiwan5.7%
United Kingdom4.0%

See Digestion audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Digestion have in United States?

Digestion has an estimated audience of 20,468,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Digestion fans?

69.4% of Digestion fans are female, 30.6% are male, with an average age of 45.4 years.

Which brands do Digestion fans like most?

Digestion fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Digestion fans live in United States?

Digestion fans in United States are most concentrated in California (reach 2,848,081), Texas (reach 2,221,283), and Florida (reach 1,586,296). These three regions account for the largest share of the active audience.

What other brands do Digestion fans also like?

Beyond Digestion itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Historic site (6.35×), and Goop (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.