Digestion Audience in Germany
Digestion has an estimated audience of 896,354 people in Germany. 70.5% are female, 29.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Samanyolu Haber, Rossmann, Mothercare, Home Office, Brunello Cucinelli.
The average Digestion fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Samanyolu Haber, Rossmann, Mothercare, with strongest over-indexing on Samanyolu Haber (15.86× the country average). Demographically, the Digestion audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Digestion fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 43.9 |
| Estimated audience size | 896,354 |
Audience persona
The typical Digestion fan in Germany is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Samanyolu Haber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,691 | 1× |
| Baden-Württemberg | 117,334 | 0.96× |
| Bayern | 115,521 | 0.8× |
| Niedersachsen | 87,593 | 1.01× |
| Hessen | 64,152 | 0.94× |
| Rheinland-Pfalz | 48,098 | 1.07× |
| Berlin | 47,219 | 1.18× |
| Sachsen | 42,949 | 0.98× |
| Schleswig-Holstein | 35,001 | 1.09× |
| Brandenburg | 29,757 | 1.07× |
| Thüringen | 23,919 | 1.05× |
| Sachsen-Anhalt | 23,646 | 1.02× |
| Hamburg | 20,265 | 1× |
| Mecklenburg-Vorpommern | 13,417 | 0.78× |
| Saarland | 9,397 | 0.85× |
| Bremen | 9,222 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Samanyolu Haber | 15.86× | Movies & TV |
| Rossmann | 1.95× | Shopping |
| Mothercare | 2.53× | Kids & Family |
| Home Office | 1.52× | Business & Career |
| Brunello Cucinelli | 4.48× | Fashion & Accessoires |
| Jack White | 1.69× | Movies & TV |
| All You Need Is Love | 9.56× | Music & Radio |
| Cachoeira | 15.03× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.63× | Politics & Society |
| Esra Erol | 3.27× | Movies & TV |
| Eco Friendly Living | 2.04× | Home & Garden |
| Women's empowerment | 1.99× | Politics & Society |
| Eschwege | 5× | Travel & Leisure |
| Fatteh | 4.94× | Food & Beverages |
| Free University of Berlin | 1.63× | Business & Career |
| Emperor Entertainment Group | 1.64× | Business & Career |
| Fat-tailed sheep | 8.4× | Pets & Animals |
| Ho, Ghana | 1.74× | Travel & Leisure |
| Cachorros | 3.47× | Pets & Animals |
| Eckernförde | 2.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78 |
| Pet Ownership | JOY | 1.47 |
| Mindfulness | BALANCE | 1.44 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.36 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Taiwan | 5.7% |
| United Kingdom | 4.0% |
See Digestion audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digestion have in Germany?
Digestion has an estimated audience of 896,354 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Digestion fans?
70.5% of Digestion fans are female, 29.5% are male, with an average age of 43.9 years.
Which brands do Digestion fans like most?
Digestion fans show strongest brand affinity for Samanyolu Haber (15.86×), Rossmann (1.95×), and Mothercare (2.53×) over the country average.
Where do Digestion fans live in Germany?
Digestion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,691), Baden-Württemberg (reach 117,334), and Bayern (reach 115,521). These three regions account for the largest share of the active audience.
What other brands do Digestion fans also like?
Beyond Digestion itself, the audience over-indexes on Rossmann (1.95×), Mothercare (2.53×), Home Office (1.52×), and Brunello Cucinelli (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.