Rascasse Audience Intelligence

Digestion Audience in Germany

A data profile of the people who buy, follow and care about Digestion in Germany — modelled from more than twelve digital signal sources. Digestion has an estimated audience of 896,354 people in Germany.

#3379among Topic in Germany#203in Health

The average Digestion fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Human digestive system, Detox, Tagesschau, with strongest over-indexing on Human digestive system (15.79× the country average).

Demographically, the Digestion audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digestion fan in Germany is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Human digestive system.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digestion profile in Germany.

Audience size
896K
in Germany
Gender
70.5%♀
29.5% male
Age
43.9
average years
Country rank
#7156
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digestion fans

70.5% are female, 29.5% are male, average age 43.9.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Digestion audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age43.9
Estimated audience size896,354
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Digestion audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Digestion audience comes from Germany.

Worldwide audience distribution share by country for Digestion
CountryShare
United States28.8%
Taiwan5.7%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digestion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digestion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.16×
02Berlin~40K1.11×
03Thüringen~20K1.08×
04Rheinland-Pfalz~50K1.06×
05Schleswig-Holstein~30K1.05×
06Brandenburg~30K1.05×
07Hamburg~20K1.01×
08Sachsen-Anhalt~20K1.00×
09Nordrhein-Westfalen~200K0.99×
10Sachsen~40K0.99×
11Niedersachsen~90K0.98×
12Hessen~70K0.98×
13Baden-Württemberg~100K0.95×
14Saarland~10K0.94×
15Mecklenburg-Vorpommern~20K0.88×
16Bayern~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Digestion, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digestion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digestion audience
#·InterestCategoryAffinity×
01Large intestineHealth19.14×
02Human digestive systemHealth15.79×
03DetoxHealth15.52×
04Gut floraHealth15.18×
05Non-alcoholic beverageFood & Beverages5.80×
06Marilyn MansonMusic & Radio5.52×
07HerbalismHealth5.39×
08BiochemistryBusiness & Career5.29×
09Diabetes mellitus awarenessHealth4.76×
10MetabolismHealth3.84×
11Preventive healthcareHealth3.47×
12Life extensionHealth3.42×
13FocusNews2.68×
14Wetter.comHome & Garden2.57×
15RefrigeratorHome & Garden2.53×
16DessertsFood & Beverages2.06×
17Netto Marken-DiscountShopping2.03×
18TagesschauMovies & TV2.02×
19Müller (company)Food & Beverages1.72×
20REWEShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digestion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digestion audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.78×
IndulgenceJOY1.60×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digestion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Risk AppetiteTHRILL0.82×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digestion have in Germany?

Digestion has an estimated audience of 896,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digestion fans?

70.5% of Digestion fans are female, 29.5% are male, with an average age of 43.9 years.

03

Which brands do Digestion fans like most?

Digestion fans show strongest brand affinity for Human digestive system (15.79×), Detox (15.52×), and Tagesschau (2.02×) over the country average.

04

Where do Digestion fans live in Germany?

Digestion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Digestion fans also like?

Beyond Digestion itself, the audience over-indexes on Detox (15.52×), Tagesschau (2.02×), Non-alcoholic beverage (5.8×), and Netto Marken-Discount (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Digestion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digestion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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