Rascasse Audience Intelligence

Gut flora Audience in Germany

A data profile of the people who buy, follow and care about Gut flora in Germany — modelled from more than twelve digital signal sources. Gut flora has an estimated audience of 285,550 people in Germany.

#6326among Topic in Germany#516in Health

The average Gut flora fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Psychological well-being, Human gastrointestinal tract, Iberogast, with strongest over-indexing on Psychological well-being (198.86× the country average).

Demographically, the Gut flora audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gut flora fan in Germany is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Psychological well-being.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gut flora profile in Germany.

Audience size
286K
in Germany
Gender
75.2%♀
24.8% male
Age
45.3
average years
Country rank
#17972
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gut flora fans

75.2% are female, 24.8% are male, average age 45.3.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Gut flora audience in Germany
MetricValue
Female75.2%
Male24.8%
Average age45.3
Estimated audience size285,550
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Gut flora audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3921%
40-4930%
50+29%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Gut flora audience comes from Germany.

Worldwide audience distribution share by country for Gut flora
CountryShare
United States33.1%
Ukraine8.4%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gut flora audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gut flora fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.31×
02Nordrhein-Westfalen~70K1.18×
03Hessen~20K1.15×
04Rheinland-Pfalz~20K1.13×
05Hamburg~7K1.11×
06Niedersachsen~30K1.10×
07Bayern~50K1.08×
08Saarland~4K1.07×
09Berlin~10K1.02×
10Bremen~2K1.02×
11Schleswig-Holstein~10K0.94×
12Thüringen~7K0.91×
13Brandenburg~8K0.89×
14Mecklenburg-Vorpommern~5K0.88×
15Sachsen-Anhalt~6K0.80×
16Sachsen~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Gut flora, Germany
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gut flora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gut flora audience
#·InterestCategoryAffinity×
01Psychological well-beingHealth198.86×
02James RollinsLiterature147.54×
03Human gastrointestinal tractHealth81.12×
04Small intestineHealth39.39×
05InsôniaTravel & Leisure39.39×
06PerenterolHealth28.78×
07IberogastHealth26.70×
08ProbioticHealth19.44×
09Psyche (psychology)Health16.97×
10Traditional Chinese medicineBusiness & Career16.61×
11HomeopathyHealth15.87×
12DigestionHealth15.18×
13WobenzymHealth12.89×
14Arthritis awarenessHealth9.97×
15BuscopanHealth9.25×
16Vitamin DHealth7.62×
17Life extensionHealth7.11×
18Sunday NaturalHealth5.87×
19Shop ApothekeShopping5.52×
20TherapyHealth3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gut flora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gut flora audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.25×
Need for SecurityCONSERVATISM1.83×
Healthy LifestyleBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gut flora audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Luxury OrientationPREMIUM0.63×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gut flora have in Germany?

Gut flora has an estimated audience of 285,550 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Gut flora fans?

75.2% of Gut flora fans are female, 24.8% are male, with an average age of 45.3 years.

03

Which brands do Gut flora fans like most?

Gut flora fans show strongest brand affinity for Psychological well-being (198.86×), Human gastrointestinal tract (81.12×), and Iberogast (26.7×) over the country average.

04

Where do Gut flora fans live in Germany?

Gut flora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gut flora fans also like?

Beyond Gut flora itself, the audience over-indexes on Human gastrointestinal tract (81.12×), Iberogast (26.7×), Perenterol (28.78×), and James Rollins (147.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Gut flora audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gut flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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