Wobenzym Audience in Germany
Wobenzym has an estimated audience of 820,240 people in Germany. 71.2% are female, 28.8% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Brunello Cucinelli, Israel, Enzkreis.
The average Wobenzym fan in Germany is 47.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Brunello Cucinelli, with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Wobenzym audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Wobenzym fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 47.0 |
| Estimated audience size | 820,240 |
Audience persona
The typical Wobenzym fan in Germany is more female, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,387 | 1.13× |
| Bayern | 187,762 | 1.42× |
| Baden-Württemberg | 146,226 | 1.31× |
| Niedersachsen | 85,600 | 1.07× |
| Hessen | 82,377 | 1.32× |
| Rheinland-Pfalz | 58,193 | 1.42× |
| Sachsen | 37,202 | 0.92× |
| Berlin | 28,698 | 0.78× |
| Schleswig-Holstein | 24,293 | 0.82× |
| Thüringen | 21,388 | 1.02× |
| Brandenburg | 19,501 | 0.77× |
| Hamburg | 16,844 | 0.91× |
| Sachsen-Anhalt | 16,355 | 0.77× |
| Saarland | 11,106 | 1.1× |
| Mecklenburg-Vorpommern | 9,143 | 0.58× |
| Bremen | 4,535 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Goes | 1.64× | Travel & Leisure |
| Brunello Cucinelli | 7.49× | Fashion & Accessoires |
| Israel | 3.02× | Travel & Leisure |
| Enzkreis | 12.13× | Travel & Leisure |
| KLIX (AM) | 3.16× | Music & Radio |
| Mothercare | 2.4× | Kids & Family |
| Samanyolu Haber | 5.38× | Movies & TV |
| The Hunt (2012 film) | 5.02× | Movies & TV |
| Home Delivery | 2.98× | Food & Beverages |
| Jack White | 2.09× | Movies & TV |
| Scots Guards | 43.85× | Politics & Society |
| Snow White (Fables) | 1.98× | Literature |
| Time (magazine) | 1.73× | News |
| Tara Jarmon | 12.69× | Fashion & Accessoires |
| Socialist Federal Republic of Yugoslavia | 2.47× | Politics & Society |
| Cachoeira | 11.35× | Travel & Leisure |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Solo climbing | 1.96× | Sports |
| Metamorphoses | 1.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.88 |
| Pet Ownership | JOY | 1.78 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Sports Activity | POWER | 1.43 |
| Indulgence | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.0% |
| United States | 3.9% |
| Austria | 3.6% |
See Wobenzym audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wobenzym have in Germany?
Wobenzym has an estimated audience of 820,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wobenzym fans?
71.2% of Wobenzym fans are female, 28.8% are male, with an average age of 47.0 years.
Which brands do Wobenzym fans like most?
Wobenzym fans show strongest brand affinity for Rossmann (1.72×), Goes (1.64×), and Brunello Cucinelli (7.49×) over the country average.
Where do Wobenzym fans live in Germany?
Wobenzym fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,387), Bayern (reach 187,762), and Baden-Württemberg (reach 146,226). These three regions account for the largest share of the active audience.
What other brands do Wobenzym fans also like?
Beyond Wobenzym itself, the audience over-indexes on Goes (1.64×), Brunello Cucinelli (7.49×), Israel (3.02×), and Enzkreis (12.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wobenzym. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.