Rascasse Audience Intelligence

Gut flora Audience in United States

Name: Gut flora — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Gut flora in United States — modelled from more than twelve digital signal sources. Gut flora has an estimated audience of 2,847,485 people in United States.

#5259among Topic in United States #402in Health

The average Gut flora fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microbiome, Probiotic, McGill University, with strongest over-indexing on Microbiome (54.49× the country average).

Demographically, the Gut flora audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gut flora fan in United States is more female, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Microbiome.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gut flora profile in United States.

Audience size

2.8M

in United States

Gender

73.2%♀

26.8% male

Age

45.4

average years

Country rank

#10746

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Gut flora fans

73.2% are female, 26.8% are male, average age 45.4.

Fig. 02

Gender split

73.2%

Female

26.8%

Male

Demographic split for Gut flora audience in United States
Metric	Value
Female	73.2%
Male	26.8%
Average age	45.4
Estimated audience size	2,847,485

Fig. 03

Age distribution

Age distribution of the Gut flora audience in United States
Age bracket	Share	%
16-19		8%
20-29		13%
30-39		18%
40-49		29%
50+		32%

Fig. 04

Worldwide distribution

33.1%

of the worldwide Gut flora audience comes from United States.

Worldwide audience distribution share by country for Gut flora
Country	Share
United States	33.1%
Ukraine	8.4%
Australia	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gut flora audience in United States is strongest.

Fig. 05

Top regions by affinity

Gut flora fans by region: top regions in United States
#	Region	Reach	×
01	Vermont	~6K	1.19×
02	Alaska	~7K	1.17×
03	North Dakota	~7K	1.14×
04	South Dakota	~7K	1.11×
05	Montana	~8K	1.06×
06	Hawaii	~10K	1.04×
07	California	~300K	1.03×
08	Connecticut	~30K	1.03×
09	New Hampshire	~10K	1.03×
10	Rhode Island	~9K	1.02×
11	Delaware	~8K	1.02×
12	Washington	~60K	1.01×
13	Massachusetts	~60K	1.00×
14	West Virginia	~10K	1.00×
15	Maine	~10K	1.00×
16	Idaho	~10K	0.99×
17	New York	~200K	0.98×
18	New Jersey	~70K	0.98×
19	Oregon	~30K	0.98×
20	New Mexico	~10K	0.98×
21	Missouri	~40K	0.97×
22	Georgia	~80K	0.96×
23	Iowa	~20K	0.96×
24	Nebraska	~10K	0.96×
25	Washington, District of Columbia	~8K	0.96×
26	Maryland	~50K	0.95×
27	Kansas	~20K	0.95×
28	Tennessee	~50K	0.94×
29	Indiana	~50K	0.94×
30	Minnesota	~40K	0.94×
31	Louisiana	~30K	0.94×
32	Mississippi	~20K	0.94×
33	Arkansas	~20K	0.94×
34	Illinois	~90K	0.93×
35	Virginia	~60K	0.93×
36	Colorado	~40K	0.93×
37	Wisconsin	~40K	0.93×
38	Pennsylvania	~90K	0.92×
39	Michigan	~70K	0.92×
40	Kentucky	~30K	0.92×
41	Oklahoma	~30K	0.92×
42	Utah	~20K	0.92×
43	North Carolina	~80K	0.91×
44	Nevada	~20K	0.91×
45	Ohio	~80K	0.90×
46	Alabama	~40K	0.90×
47	Texas	~200K	0.89×
48	Arizona	~50K	0.89×
49	Florida	~200K	0.88×
50	South Carolina	~40K	0.88×

Affinity by region — Gut flora, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gut flora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gut flora audience
#	Interest	Category	×
01	Biofilm	Health	61.38×
02	Microbiome	Health	54.49×
03	McGill University	Business & Career	41.60×
04	Tincture	Health	26.40×
05	Autoimmunity	Health	16.31×
06	Food allergy	Health	15.56×
07	Biohacking	Technology & Electronics	12.73×
08	Probiotic	Health	10.37×
09	Magnesium	Health	9.49×
10	Montreal	Travel & Leisure	9.46×
11	Quebec	Travel & Leisure	9.06×
12	Human gastrointestinal tract	Health	7.87×
13	Immune system	Health	7.31×
14	Medical research	Health	6.79×
15	Life extension	Health	6.67×
16	Toronto	Travel & Leisure	6.48×
17	Digestion	Health	6.35×
18	Cholesterol	Food & Beverages	6.30×
19	Bacteria	Health	5.57×
20	Lindsey Graham	Politics & Society	3.14×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gut flora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Gut flora audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.98×
Mindfulness	BALANCE	1.92×
Family Orientation	CONSERVATISM	1.90×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Gut flora audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.69×
Early Adopter Mentality	POWER	0.84×
Luxury Orientation	PREMIUM	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Gut flora have in United States?

Gut flora has an estimated audience of 2,847,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Gut flora fans?

73.2% of Gut flora fans are female, 26.8% are male, with an average age of 45.4 years.

Which brands do Gut flora fans like most?

Gut flora fans show strongest brand affinity for Microbiome (54.49×), Probiotic (10.37×), and McGill University (41.6×) over the country average.

Where do Gut flora fans live in United States?

Gut flora fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Gut flora fans also like?

Beyond Gut flora itself, the audience over-indexes on Probiotic (10.37×), McGill University (41.6×), Immune system (7.31×), and Human gastrointestinal tract (7.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gut flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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