Gut flora Audience in United States

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Gut flora has an estimated audience of 2,847,485 people in United States. 73.2% are female, 26.8% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Microbiome, Probiotic, McGill University, Immune system, Human gastrointestinal tract.

The average Gut flora fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Microbiome, Probiotic, McGill University, with strongest over-indexing on Microbiome (54.49× the country average). Demographically, the Gut flora audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Gut flora fans

Demographic split for Gut flora audience in United States
MetricValue
Female73.2%
Male26.8%
Average age45.4
Estimated audience size2,847,485

Audience persona

The typical Gut flora fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Microbiome.

Top regions in United States

Top regions ranked by reach for Gut flora in United States
RegionReachAffinity
California357,1961.14×
Texas226,4720.93×
New York175,3571.1×
Florida171,4060.89×
Illinois93,4780.99×
Pennsylvania90,6030.94×
Georgia84,8090.97×
North Carolina77,3940.9×
Ohio76,3460.87×
New Jersey75,0631.04×
Michigan71,6170.96×
Washington65,8841.15×
Virginia65,5860.95×
Massachusetts58,4941.04×
Tennessee54,0830.95×
Arizona49,7010.85×
Missouri46,0621×
Maryland43,9480.9×
Colorado43,8000.98×
Indiana43,5980.84×
Minnesota38,3180.94×
Wisconsin34,1640.8×
Connecticut33,8691.19×
South Carolina31,7300.74×
Oregon31,1720.96×
Louisiana30,4940.83×
Alabama29,2450.74×
Kentucky28,4360.8×
Oklahoma23,4760.74×
Nevada21,9650.8×
Iowa21,8180.93×
Utah20,8820.82×
Kansas20,6050.92×
Arkansas16,6190.71×
Mississippi15,5890.66×
Hawaii13,6241.11×
New Hampshire13,4321.2×
West Virginia12,8700.97×
Idaho12,6770.89×
Nebraska12,4600.87×
New Mexico12,3950.87×
Alaska10,2741.69×
Maine10,2331×
Rhode Island9,5571.05×
Montana8,9571.13×
South Dakota8,8401.34×
Vermont8,7281.75×
North Dakota8,6081.47×
Wyoming8,3291.97×
Delaware7,9471.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gut flora audience
BrandAffinityCategory
Microbiome54.49×Health
Probiotic10.37×Health
McGill University41.6×Business & Career
Immune system7.31×Health
Human gastrointestinal tract7.87×Health
Tincture26.4×Health
Digestion6.35×Health
Biofilm61.38×Health
Food allergy15.56×Health
Toronto6.48×Travel & Leisure
Bacteria5.57×Health
Quebec9.06×Travel & Leisure
Medical research6.79×Health
Biohacking12.73×Technology & Electronics
Montreal9.46×Travel & Leisure
Autoimmunity16.31×Health
Cholesterol6.3×Food & Beverages
Life extension6.67×Health
Magnesium9.49×Health
Family caregivers8.2×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gut flora audience
TraitClusterScore
Family OrientationCONSERVATISM1.82
SustainabilityBALANCE1.52
Healthy LifestyleBALANCE1.39
MindfulnessBALANCE1.25
Need for SecurityCONSERVATISM1.24
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Gut flora
CountryShare
United States33.1%
Ukraine8.4%
Australia5.5%

See Gut flora audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Gut flora have in United States?

Gut flora has an estimated audience of 2,847,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Gut flora fans?

73.2% of Gut flora fans are female, 26.8% are male, with an average age of 45.4 years.

Which brands do Gut flora fans like most?

Gut flora fans show strongest brand affinity for Microbiome (54.49×), Probiotic (10.37×), and McGill University (41.6×) over the country average.

Where do Gut flora fans live in United States?

Gut flora fans in United States are most concentrated in California (reach 357,196), Texas (reach 226,472), and New York (reach 175,357). These three regions account for the largest share of the active audience.

What other brands do Gut flora fans also like?

Beyond Gut flora itself, the audience over-indexes on Probiotic (10.37×), McGill University (41.6×), Immune system (7.31×), and Human gastrointestinal tract (7.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gut flora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.