Autoimmunity Audience in United States

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Autoimmunity has an estimated audience of 1,964,113 people in United States. 78.0% are female, 22.0% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, headspace, Governor of Michigan, Cherish (group), Google Home.

The average Autoimmunity fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, headspace, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Autoimmunity audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Autoimmunity fans

Demographic split for Autoimmunity audience in United States
MetricValue
Female78.0%
Male22.0%
Average age45.5
Estimated audience size1,964,113

Audience persona

The typical Autoimmunity fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Autoimmunity in United States
RegionReachAffinity
California234,4941.09×
Texas174,5031.03×
Florida130,6860.98×
New York107,3900.98×
Pennsylvania63,7650.96×
Georgia61,8011.02×
North Carolina61,5731.04×
Illinois61,1080.93×
Ohio60,3501×
Michigan50,9330.99×
Virginia50,5821.06×
New Jersey48,6100.97×
Arizona44,8441.12×
Massachusetts43,4151.12×
Tennessee42,8511.09×
Washington40,8721.04×
Indiana36,7881.03×
Missouri32,0651.01×
Maryland32,0070.95×
Alabama30,3671.11×
South Carolina29,7341.01×
Colorado29,0390.94×
Wisconsin27,4690.93×
Oklahoma26,5641.22×
Louisiana26,2671.04×
Minnesota26,1570.93×
Kentucky25,7011.04×
Oregon25,2151.12×
Connecticut19,9341.01×
Mississippi19,7241.22×
Nevada19,4551.02×
Arkansas18,2111.13×
Kansas16,6821.08×
Utah16,6350.95×
Iowa14,2160.88×
Idaho10,5061.07×
New Mexico10,5011.07×
West Virginia10,3101.13×
Nebraska9,2940.94×
Hawaii8,7191.03×
Maine6,5580.93×
New Hampshire6,2100.8×
Montana5,5671.02×
Rhode Island5,5440.89×
Delaware5,4721.01×
Washington, District of Columbia4,9380.84×
South Dakota4,3960.97×
Alaska3,4770.83×
North Dakota3,2700.81×
Vermont2,9490.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Autoimmunity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace15.01×Health
Governor of Michigan11.08×Politics & Society
Cherish (group)16.15×Music & Radio
Google Home8.3×Technology & Electronics
Goop6.65×Internet & Social Media
Grace Slick10.84×Music & Radio
Wok7.89×Food & Beverages
Hibachi7.9×Food & Beverages
Fairy godmother7.33×Literature
Ira Glass16.24×Music & Radio
El Paso County, Colorado11.86×Travel & Leisure
Cryptic crossword14.17×Technology & Electronics
TV Fanatic9.22×Movies & TV
Whataburger1.52×Food & Beverages
Pillow1.72×Home & Garden
Kikar HaShabbat12.73×News
National Paralympic Committee16.83×Sports
Goma12.56×Travel & Leisure
Grinch2.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Autoimmunity audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
MindfulnessBALANCE1.38
SpiritualityBALANCE1.35
Need for SecurityCONSERVATISM1.35
Healthy LifestyleBALANCE1.31
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Autoimmunity
CountryShare
United States44.7%
United Kingdom9.3%
Hungary4.0%

See Autoimmunity audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Autoimmunity have in United States?

Autoimmunity has an estimated audience of 1,964,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Autoimmunity fans?

78.0% of Autoimmunity fans are female, 22.0% are male, with an average age of 45.5 years.

Which brands do Autoimmunity fans like most?

Autoimmunity fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (15.01×), and Governor of Michigan (11.08×) over the country average.

Where do Autoimmunity fans live in United States?

Autoimmunity fans in United States are most concentrated in California (reach 234,494), Texas (reach 174,503), and Florida (reach 130,686). These three regions account for the largest share of the active audience.

What other brands do Autoimmunity fans also like?

Beyond Autoimmunity itself, the audience over-indexes on headspace (15.01×), Governor of Michigan (11.08×), Cherish (group) (16.15×), and Google Home (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Autoimmunity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.