Arthritis awareness Audience in United States
Arthritis awareness has an estimated audience of 14,536,602 people in United States. 67.0% are female, 33.0% are male, average age 50.8. Top brand affinities: Rheumatoid Arthritis awareness, Joint, Old age, Medicare (United States), Fox News Channel.
Top brand affinities include Rheumatoid Arthritis awareness, Joint, Old age, with strongest over-indexing on Rheumatoid Arthritis awareness (10.14× the country average). Demographically, the Arthritis awareness audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Arthritis awareness fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 50.8 |
| Estimated audience size | 14,536,602 |
Audience persona
The typical Arthritis awareness fan in United States is more female, around 50.8 years old, with strong Family Orientation tendencies and a notable affinity for Rheumatoid Arthritis awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rheumatoid Arthritis awareness | 10.14× | Health |
| Joint | 4.95× | Health |
| Old age | 3.71× | Politics & Society |
| Medicare (United States) | 4.23× | Health |
| Fox News Channel | 1.64× | Movies & TV |
| Symptom | 2.61× | Health |
| Therapy | 2× | Health |
| Retirement | 3.47× | Business & Career |
| Rheumatology | 8.56× | Health |
| Breaking news | 1.8× | Movies & TV |
| Diabetes mellitus awareness | 3.28× | Health |
| Local news | 1.9× | News |
| Retirement community | 3.62× | Kids & Family |
| Knee | 3.97× | Health |
| Hobby Lobby | 1.74× | Home & Garden |
| AARP | 3.91× | Politics & Society |
| Metabolism | 2.55× | Health |
| Baby boomers | 3.4× | Kids & Family |
| Grandparent | 2.13× | Kids & Family |
| Ageing | 2.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.27 |
| Travelling | THRILL | 1.19 |
| Quality Awareness | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.07 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| United Kingdom | 7.0% |
| Philippines | 4.7% |
See Arthritis awareness audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Arthritis awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.