Knee Audience in United States

Knee has an estimated audience of 12,553,416 people in United States. 63.6% are female, 36.4% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Real property, Cartilage, Arthritis awareness, Dentistry, Rheumatoid Arthritis awareness.

The average Knee fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real property, Cartilage, Arthritis awareness, with strongest over-indexing on Real property (2.63× the country average). Demographically, the Knee audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Knee fans

Demographic split for Knee audience in United States
MetricValue
Female63.6%
Male36.4%
Average age47.1
Estimated audience size12,553,416

Audience persona

The typical Knee fan in United States is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Knee in United States
RegionReachAffinity
California1,424,8011.03×
Texas1,351,0881.25×
Florida887,3111.04×
New York786,0871.12×
Illinois438,5911.05×
Pennsylvania424,2411×
Georgia411,9731.07×
North Carolina382,6931.01×
Ohio372,8540.96×
Virginia350,6631.15×
New Jersey343,0151.07×
Michigan338,7971.03×
Arizona315,2371.23×
Washington271,3851.08×
Massachusetts248,9371.01×
Tennessee243,2470.97×
Indiana232,1561.01×
Maryland231,5341.07×
Missouri207,8571.03×
Alabama190,0081.08×
Colorado187,8550.95×
Minnesota186,0401.03×
South Carolina181,5370.96×
Louisiana180,0651.11×
Wisconsin166,1670.88×
Kentucky165,8781.05×
Oregon153,6311.07×
Oklahoma145,2441.04×
Connecticut132,9501.06×
Nevada128,6311.06×
Arkansas115,6991.12×
Utah111,8470.99×
Mississippi109,1001.05×
Kansas104,8431.06×
Iowa100,5440.97×
New Mexico66,3341.05×
Nebraska62,8311×
Hawaii59,4891.1×
Idaho57,9890.92×
West Virginia49,8060.85×
New Hampshire45,4340.92×
Rhode Island37,9010.95×
Maine37,8750.84×
Delaware33,0120.95×
Washington, District of Columbia32,7740.87×
Montana27,9270.8×
Alaska24,9380.93×
South Dakota23,7420.82×
North Dakota22,2380.86×
Vermont17,4660.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knee audience
BrandAffinityCategory
Real property2.63×Home & Garden
Cartilage11.32×Health
Arthritis awareness3.93×Health
Dentistry2.57×Business & Career
Rheumatoid Arthritis awareness4.8×Health
Dollar General1.73×Shopping
Hormone3.6×Health
Made in USA2.49×Business & Career
Texas Roadhouse1.64×Food & Beverages
Breaking news1.51×Movies & TV
Local news1.69×News
J. C. Penney2.02×Shopping
Wells Fargo1.53×Business & Career
Life insurance2.28×Business & Career
Health insurance2.33×Business & Career
Home Appliances1.5×Home & Garden
Ligament7.57×Health
Diabetes mellitus type 2 awareness3.51×Health
Kroger1.57×Food & Beverages
Menards1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knee audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
TravellingTHRILL1.27
Quality AwarenessPREMIUM1.25
IndividualismJOY1.11
Career OrientationPOWER1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Knee
CountryShare
United States23.0%
United Kingdom4.9%
Thailand4.1%

See Knee audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Knee have in United States?

Knee has an estimated audience of 12,553,416 people in United States, concentrated in California and Texas.

What is the gender split and age of Knee fans?

63.6% of Knee fans are female, 36.4% are male, with an average age of 47.1 years.

Which brands do Knee fans like most?

Knee fans show strongest brand affinity for Real property (2.63×), Cartilage (11.32×), and Arthritis awareness (3.93×) over the country average.

Where do Knee fans live in United States?

Knee fans in United States are most concentrated in California (reach 1,424,801), Texas (reach 1,351,088), and Florida (reach 887,311). These three regions account for the largest share of the active audience.

What other brands do Knee fans also like?

Beyond Knee itself, the audience over-indexes on Cartilage (11.32×), Arthritis awareness (3.93×), Dentistry (2.57×), and Rheumatoid Arthritis awareness (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.