Knee Audience in United States

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Knee has an estimated audience of 12,553,416 people in United States. 63.6% are female, 36.4% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Kingdom of Judah, Brunello Cucinelli, Fast Five, Northrop Grumman, Lebanese cuisine.

The average Knee fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kingdom of Judah, Brunello Cucinelli, Fast Five, with strongest over-indexing on Kingdom of Judah (2.37× the country average). Demographically, the Knee audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Knee fans

Demographic split for Knee audience in United States
MetricValue
Female63.6%
Male36.4%
Average age47.1
Estimated audience size12,553,416

Audience persona

The typical Knee fan in United States is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for Kingdom of Judah.

Top regions in United States

Top regions ranked by reach for Knee in United States
RegionReachAffinity
California1,424,8011.03×
Texas1,351,0881.25×
Florida887,3111.04×
New York786,0871.12×
Illinois438,5911.05×
Pennsylvania424,2411×
Georgia411,9731.07×
North Carolina382,6931.01×
Ohio372,8540.96×
Virginia350,6631.15×
New Jersey343,0151.07×
Michigan338,7971.03×
Arizona315,2371.23×
Washington271,3851.08×
Massachusetts248,9371.01×
Tennessee243,2470.97×
Indiana232,1561.01×
Maryland231,5341.07×
Missouri207,8571.03×
Alabama190,0081.08×
Colorado187,8550.95×
Minnesota186,0401.03×
South Carolina181,5370.96×
Louisiana180,0651.11×
Wisconsin166,1670.88×
Kentucky165,8781.05×
Oregon153,6311.07×
Oklahoma145,2441.04×
Connecticut132,9501.06×
Nevada128,6311.06×
Arkansas115,6991.12×
Utah111,8470.99×
Mississippi109,1001.05×
Kansas104,8431.06×
Iowa100,5440.97×
New Mexico66,3341.05×
Nebraska62,8311×
Hawaii59,4891.1×
Idaho57,9890.92×
West Virginia49,8060.85×
New Hampshire45,4340.92×
Rhode Island37,9010.95×
Maine37,8750.84×
Delaware33,0120.95×
Washington, District of Columbia32,7740.87×
Montana27,9270.8×
Alaska24,9380.93×
South Dakota23,7420.82×
North Dakota22,2380.86×
Vermont17,4660.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knee audience
BrandAffinityCategory
Kingdom of Judah2.37×Politics & Society
Brunello Cucinelli2.04×Fashion & Accessoires
Fast Five2.05×Movies & TV
Northrop Grumman1.53×Business & Career
Lebanese cuisine1.65×Food & Beverages
Al Ahly SC1.68×Sports
Further education1.98×Kids & Family
Bounce (film)2.33×Movies & TV
Cassoulet1.53×Food & Beverages
Cachorros2.11×Pets & Animals
Hattiesburg, Mississippi1.67×Travel & Leisure
Cachaça3.51×Food & Beverages
Vacaville, California1.84×Travel & Leisure
JFK (film)1.53×Movies & TV
Certified diabetes educator2.1×Business & Career
Software widget2.28×Technology & Electronics
A Streetcar Named Desire (1951 film)1.73×Movies & TV
All You Can Eat1.51×Food & Beverages
Escape Games2.57×Games
Cachorros1.79×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knee audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
TravellingTHRILL1.27
Quality AwarenessPREMIUM1.25
IndividualismJOY1.11
Career OrientationPOWER1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Knee
CountryShare
United States23.0%
United Kingdom4.9%
Thailand4.1%

See Knee audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Knee have in United States?

Knee has an estimated audience of 12,553,416 people in United States, concentrated in California and Texas.

What is the gender split and age of Knee fans?

63.6% of Knee fans are female, 36.4% are male, with an average age of 47.1 years.

Which brands do Knee fans like most?

Knee fans show strongest brand affinity for Kingdom of Judah (2.37×), Brunello Cucinelli (2.04×), and Fast Five (2.05×) over the country average.

Where do Knee fans live in United States?

Knee fans in United States are most concentrated in California (reach 1,424,801), Texas (reach 1,351,088), and Florida (reach 887,311). These three regions account for the largest share of the active audience.

What other brands do Knee fans also like?

Beyond Knee itself, the audience over-indexes on Brunello Cucinelli (2.04×), Fast Five (2.05×), Northrop Grumman (1.53×), and Lebanese cuisine (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.