Knee Audience in Germany
Knee has an estimated audience of 595,463 people in Germany. 61.7% are female, 38.3% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Pillow, Mothercare, Jack White.
The average Knee fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Pillow, with strongest over-indexing on Rossmann (1.52× the country average). Demographically, the Knee audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Knee fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.9 |
| Estimated audience size | 595,463 |
Audience persona
The typical Knee fan in Germany is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,314 | 1.12× |
| Bayern | 102,674 | 1.07× |
| Baden-Württemberg | 92,766 | 1.14× |
| Niedersachsen | 62,446 | 1.08× |
| Hessen | 53,936 | 1.19× |
| Rheinland-Pfalz | 30,918 | 1.04× |
| Berlin | 28,375 | 1.07× |
| Sachsen | 27,933 | 0.96× |
| Schleswig-Holstein | 22,507 | 1.05× |
| Brandenburg | 17,380 | 0.94× |
| Hamburg | 14,737 | 1.1× |
| Thüringen | 14,525 | 0.96× |
| Sachsen-Anhalt | 12,985 | 0.84× |
| Mecklenburg-Vorpommern | 10,000 | 0.88× |
| Saarland | 6,099 | 0.83× |
| Bremen | 5,002 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.52× | Shopping |
| Goes | 1.77× | Travel & Leisure |
| Pillow | 1.58× | Home & Garden |
| Mothercare | 1.82× | Kids & Family |
| Jack White | 1.82× | Movies & TV |
| Brunello Cucinelli | 4.24× | Fashion & Accessoires |
| Samanyolu Haber | 3.96× | Movies & TV |
| Time (magazine) | 1.64× | News |
| Eckernförde | 4.43× | Travel & Leisure |
| Eco Friendly Living | 2.07× | Home & Garden |
| Nationality | 1.57× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 2.33× | Politics & Society |
| Fatteh | 5.15× | Food & Beverages |
| Free University of Berlin | 1.66× | Business & Career |
| Fast Five | 2.32× | Movies & TV |
| Justice | 1.63× | Politics & Society |
| Cachorros | 3.99× | Pets & Animals |
| Fat-tailed sheep | 8.89× | Pets & Animals |
| Women's empowerment | 1.52× | Politics & Society |
| Jingoism | 2.92× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.24 |
| Pet Ownership | JOY | 1.55 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Sports Activity | POWER | 1.47 |
| Mindfulness | BALANCE | 1.4 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 4.9% |
| Thailand | 4.1% |
See Knee audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Knee have in Germany?
Knee has an estimated audience of 595,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knee fans?
61.7% of Knee fans are female, 38.3% are male, with an average age of 44.9 years.
Which brands do Knee fans like most?
Knee fans show strongest brand affinity for Rossmann (1.52×), Goes (1.77×), and Pillow (1.58×) over the country average.
Where do Knee fans live in Germany?
Knee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,314), Bayern (reach 102,674), and Baden-Württemberg (reach 92,766). These three regions account for the largest share of the active audience.
What other brands do Knee fans also like?
Beyond Knee itself, the audience over-indexes on Goes (1.77×), Pillow (1.58×), Mothercare (1.82×), and Jack White (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.