Knee Audience in Germany
A data profile of the people who buy, follow and care about Knee in Germany — modelled from more than twelve digital signal sources. Knee has an estimated audience of 595,463 people in Germany.
The average Knee fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cartilage, General practitioner, Ligament, with strongest over-indexing on Cartilage (74.6× the country average).
Demographically, the Knee audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Knee fan in Germany is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Cartilage.
At a glance
The key figures that characterise the Knee profile in Germany.
Search interest · 12-month trend
Demographics of Knee fans
61.7% are female, 38.3% are male, average age 44.9.
Gender split
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.9 |
| Estimated audience size | 595,463 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Knee audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 4.9% |
| Thailand | 4.1% |
Geography
Where the Knee audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.11× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 03 | Hessen | ~50K | 1.08× | |
| 04 | Niedersachsen | ~60K | 1.07× | |
| 05 | Bayern | ~100K | 1.06× | |
| 06 | Schleswig-Holstein | ~20K | 1.06× | |
| 07 | Hamburg | ~10K | 1.05× | |
| 08 | Rheinland-Pfalz | ~30K | 1.04× | |
| 09 | Thüringen | ~20K | 1.00× | |
| 10 | Bremen | ~5K | 0.99× | |
| 11 | Sachsen | ~30K | 0.98× | |
| 12 | Berlin | ~30K | 0.96× | |
| 13 | Brandenburg | ~20K | 0.96× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 15 | Saarland | ~7K | 0.91× | |
| 16 | Sachsen-Anhalt | ~10K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Knee audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cartilage | Health | 74.60× | ||
| 02 | Ligament | Health | 35.56× | ||
| 03 | General practitioner | Health | 25.91× | ||
| 04 | Intervertebral disc | Health | 18.41× | ||
| 05 | Fish oil | Health | 17.10× | ||
| 06 | Sciatic nerve | Health | 16.19× | ||
| 07 | Shoe insert | Health | 12.59× | ||
| 08 | Massage table | Health | 10.98× | ||
| 09 | Traditional medicine | Health | 8.72× | ||
| 10 | Ayurveda | Health | 6.18× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 4.09× | ||
| 12 | Massage | Health | 3.88× | ||
| 13 | Garden furniture | Home & Garden | 2.91× | ||
| 14 | Volunteering | Politics & Society | 2.78× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.49× | ||
| 16 | Focus | News | 2.37× | ||
| 17 | Kitchen | Home & Garden | 2.24× | ||
| 18 | Tagesschau | Movies & TV | 1.88× | ||
| 19 | Medicine | Business & Career | 1.81× | ||
| 20 | Netto Marken-Discount | Shopping | 1.63× |
Personality of the Knee audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.99× | |
| Spirituality | BALANCE | 1.72× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× |
Frequently asked questions
How many fans does Knee have in Germany?
Knee has an estimated audience of 595,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Knee fans?
61.7% of Knee fans are female, 38.3% are male, with an average age of 44.9 years.
Which brands do Knee fans like most?
Knee fans show strongest brand affinity for Cartilage (74.6×), General practitioner (25.91×), and Ligament (35.56×) over the country average.
Where do Knee fans live in Germany?
Knee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Knee fans also like?
Beyond Knee itself, the audience over-indexes on General practitioner (25.91×), Ligament (35.56×), Fish oil (17.1×), and Massage table (10.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Knee audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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