Massage table Audience in Germany
Massage table has an estimated audience of 836,550 people in Germany. 62.3% are female, 37.7% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Stress (biology), Cortisol, Massage, Forearm, Alternative medicine.
The average Massage table fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Stress (biology), Cortisol, Massage, with strongest over-indexing on Stress (biology) (9.23× the country average). Demographically, the Massage table audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Massage table fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 44.0 |
| Estimated audience size | 836,550 |
Audience persona
The typical Massage table fan in Germany is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Stress (biology).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,589 | 1.15× |
| Bayern | 159,120 | 1.18× |
| Niedersachsen | 88,017 | 1.08× |
| Baden-Württemberg | 78,415 | 0.69× |
| Hessen | 67,827 | 1.06× |
| Rheinland-Pfalz | 48,100 | 1.15× |
| Sachsen | 41,794 | 1.02× |
| Berlin | 36,191 | 0.97× |
| Schleswig-Holstein | 29,400 | 0.98× |
| Brandenburg | 28,629 | 1.1× |
| Thüringen | 20,930 | 0.98× |
| Hamburg | 18,879 | 1× |
| Sachsen-Anhalt | 17,940 | 0.83× |
| Mecklenburg-Vorpommern | 15,397 | 0.96× |
| Saarland | 10,562 | 1.03× |
| Bremen | 5,834 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stress (biology) | 9.23× | Health |
| Cortisol | 8.8× | Health |
| Massage | 5.98× | Health |
| Forearm | 16.86× | Health |
| Alternative medicine | 5.76× | Business & Career |
| Hand | 7.65× | Health |
| Elbow | 15.25× | Health |
| Knee | 10.98× | Health |
| Manual therapy | 7.82× | Health |
| Therapy | 2.59× | Health |
| Culture | 1.68× | Literature |
| Foot | 6.27× | Health |
| Bild | 1.58× | News |
| Finger | 9.62× | Health |
| Wellness (alternative medicine) | 2.51× | Health |
| REWE | 1.67× | Shopping |
| Obi (store) | 1.58× | Shopping |
| Mind–body interventions | 5.69× | Health |
| Veganism | 1.59× | Food & Beverages |
| Edeka | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.16 |
| Early Adopter Mentality | POWER | 1.87 |
| Sports Activity | POWER | 1.69 |
| Risk Appetite | THRILL | 1.67 |
| Tradition | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.1% |
| United Kingdom | 6.7% |
See Massage table audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Massage table have in Germany?
Massage table has an estimated audience of 836,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massage table fans?
62.3% of Massage table fans are female, 37.7% are male, with an average age of 44.0 years.
Which brands do Massage table fans like most?
Massage table fans show strongest brand affinity for Stress (biology) (9.23×), Cortisol (8.8×), and Massage (5.98×) over the country average.
Where do Massage table fans live in Germany?
Massage table fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,589), Bayern (reach 159,120), and Niedersachsen (reach 88,017). These three regions account for the largest share of the active audience.
What other brands do Massage table fans also like?
Beyond Massage table itself, the audience over-indexes on Cortisol (8.8×), Massage (5.98×), Forearm (16.86×), and Alternative medicine (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massage table. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.