Rascasse Audience Intelligence

Manual therapy Audience in Germany

A data profile of the people who buy, follow and care about Manual therapy in Germany — modelled from more than twelve digital signal sources. Manual therapy has an estimated audience of 1,172,067 people in Germany.

#2842among Topic in Germany#166in Health

The average Manual therapy fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Person of Interest (TV series), Mikaela Shiffrin, Paul Schockemöhle, with strongest over-indexing on Person of Interest (TV series) (18.79× the country average).

Demographically, the Manual therapy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manual therapy fan in Germany is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Person of Interest (TV series).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manual therapy profile in Germany.

Audience size
1.2M
in Germany
Gender
63.7%♀
36.3% male
Age
43.7
average years
Country rank
#5656
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manual therapy fans

63.7% are female, 36.3% are male, average age 43.7.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Manual therapy audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age43.7
Estimated audience size1,172,067
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Manual therapy audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3924%
40-4930%
50+23%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Manual therapy audience comes from Germany.

Worldwide audience distribution share by country for Manual therapy
CountryShare
United States22.0%
Italy5.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manual therapy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manual therapy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.44×
02Berlin~70K1.37×
03Saarland~20K1.18×
04Mecklenburg-Vorpommern~20K1.10×
05Thüringen~30K1.01×
06Sachsen-Anhalt~30K1.00×
07Brandenburg~40K0.97×
08Hamburg~20K0.93×
09Schleswig-Holstein~40K0.92×
10Hessen~80K0.89×
11Rheinland-Pfalz~50K0.89×
12Sachsen~50K0.87×
13Niedersachsen~90K0.80×
14Bayern~100K0.79×
15Baden-Württemberg~100K0.79×
16Nordrhein-Westfalen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Manual therapy, Germany
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manual therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manual therapy audience
#·InterestCategoryAffinity×
01Person of Interest (TV series)Movies & TV18.79×
02Mikaela ShiffrinSports18.79×
03Paul SchockemöhleSports18.79×
04Juliette LewisMovies & TV18.79×
05Vincent D'OnofrioMovies & TV18.79×
06Blue Bloods (TV series)Movies & TV18.79×
07Mark HarmonMovies & TV18.79×
08Dan StevensMovies & TV18.79×
09Mariska HargitayMovies & TV18.79×
10Sports medicineHealth18.64×
11OsteopathyHealth16.21×
12Kitchen gardenHome & Garden15.97×
13General practitionerHealth11.81×
14ChandelierHome & Garden11.04×
15Robert PattinsonMovies & TV10.79×
16Window blindHome & Garden6.46×
17Physical therapyBusiness & Career6.39×
18VolunteeringPolitics & Society2.80×
19RyanairTravel & Leisure2.20×
20TagesschauMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manual therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manual therapy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Community OrientationOPEN1.71×
MindfulnessBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manual therapy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manual therapy have in Germany?

Manual therapy has an estimated audience of 1,172,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manual therapy fans?

63.7% of Manual therapy fans are female, 36.3% are male, with an average age of 43.7 years.

03

Which brands do Manual therapy fans like most?

Manual therapy fans show strongest brand affinity for Person of Interest (TV series) (18.79×), Mikaela Shiffrin (18.79×), and Paul Schockemöhle (18.79×) over the country average.

04

Where do Manual therapy fans live in Germany?

Manual therapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Manual therapy fans also like?

Beyond Manual therapy itself, the audience over-indexes on Mikaela Shiffrin (18.79×), Paul Schockemöhle (18.79×), Juliette Lewis (18.79×), and Vincent D'Onofrio (18.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Manual therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manual therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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