Manual therapy Audience in Germany
Manual therapy has an estimated audience of 1,172,067 people in Germany. 63.7% are female, 36.3% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mikaela Shiffrin, Kitchen garden, Vincent D'Onofrio, Juliette Lewis, Western Union.
The average Manual therapy fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mikaela Shiffrin, Kitchen garden, Vincent D'Onofrio, with strongest over-indexing on Mikaela Shiffrin (18.35× the country average). Demographically, the Manual therapy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Manual therapy fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.7 |
| Estimated audience size | 1,172,067 |
Audience persona
The typical Manual therapy fan in Germany is more female, around 43.7 years old, with strong Sports Activity tendencies and a notable affinity for Mikaela Shiffrin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,017 | 0.6× |
| Bayern | 112,927 | 0.6× |
| Baden-Württemberg | 97,276 | 0.61× |
| Berlin | 85,456 | 1.63× |
| Hessen | 68,657 | 0.77× |
| Niedersachsen | 50,314 | 0.44× |
| Rheinland-Pfalz | 33,793 | 0.58× |
| Thüringen | 31,823 | 1.07× |
| Brandenburg | 31,373 | 0.86× |
| Sachsen-Anhalt | 30,906 | 1.02× |
| Bremen | 28,622 | 2.86× |
| Mecklenburg-Vorpommern | 28,477 | 1.27× |
| Saarland | 27,794 | 1.93× |
| Schleswig-Holstein | 27,736 | 0.66× |
| Sachsen | 25,729 | 0.45× |
| Hamburg | 17,458 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mikaela Shiffrin | 18.35× | Sports |
| Kitchen garden | 22.14× | Home & Garden |
| Vincent D'Onofrio | 18.79× | Movies & TV |
| Juliette Lewis | 17.29× | Movies & TV |
| Western Union | 5.61× | Business & Career |
| Blue Bloods (TV series) | 17.93× | Movies & TV |
| Dan Stevens | 18.79× | Movies & TV |
| Real property | 5.81× | Home & Garden |
| Person of Interest (TV series) | 13.38× | Movies & TV |
| Physical therapy | 6.06× | Business & Career |
| Mark Harmon | 16.14× | Movies & TV |
| Tagesschau | 2.16× | Movies & TV |
| Osteopathy | 15.16× | Health |
| Mariska Hargitay | 18.79× | Movies & TV |
| Window blind | 6.6× | Home & Garden |
| Ryanair | 2.43× | Travel & Leisure |
| Pets | 1.65× | Pets & Animals |
| Fressnapf | 3.02× | Shopping |
| General practitioner | 8.8× | Health |
| Felix Baumgartner | 3.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.68 |
| Indulgence | JOY | 1.62 |
| Sustainability | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 5.9% |
| United Kingdom | 5.7% |
See Manual therapy audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manual therapy have in Germany?
Manual therapy has an estimated audience of 1,172,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manual therapy fans?
63.7% of Manual therapy fans are female, 36.3% are male, with an average age of 43.7 years.
Which brands do Manual therapy fans like most?
Manual therapy fans show strongest brand affinity for Mikaela Shiffrin (18.35×), Kitchen garden (22.14×), and Vincent D'Onofrio (18.79×) over the country average.
Where do Manual therapy fans live in Germany?
Manual therapy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,017), Bayern (reach 112,927), and Baden-Württemberg (reach 97,276). These three regions account for the largest share of the active audience.
What other brands do Manual therapy fans also like?
Beyond Manual therapy itself, the audience over-indexes on Kitchen garden (22.14×), Vincent D'Onofrio (18.79×), Juliette Lewis (17.29×), and Western Union (5.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manual therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.