Rascasse Audience Intelligence

Manual therapy Audience in United States

A data profile of the people who buy, follow and care about Manual therapy in United States — modelled from more than twelve digital signal sources. Manual therapy has an estimated audience of 8,758,528 people in United States.

#2553among Topic in United States#172in Health

The average Manual therapy fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eva Green, Massage, Real property, with strongest over-indexing on Eva Green (10.58× the country average).

Demographically, the Manual therapy audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manual therapy fan in United States is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Eva Green.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manual therapy profile in United States.

Audience size
8.8M
in United States
Gender
66.2%♀
33.8% male
Age
43.4
average years
Country rank
#4065
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manual therapy fans

66.2% are female, 33.8% are male, average age 43.4.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Manual therapy audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.4
Estimated audience size8,758,528
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Manual therapy audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Manual therapy audience comes from United States.

Worldwide audience distribution share by country for Manual therapy
CountryShare
United States22.0%
Italy5.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manual therapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Manual therapy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.27×
02Oregon~100K1.13×
03Washington~200K1.09×
04Rhode Island~30K1.09×
05Alaska~20K1.07×
06Virginia~200K1.06×
07Montana~30K1.05×
08North Dakota~20K1.05×
09Maryland~200K1.04×
10Hawaii~40K1.04×
11Vermont~20K1.04×
12California~1M1.03×
13New York~500K1.03×
14Massachusetts~200K1.03×
15Florida~600K1.02×
16Nevada~90K1.02×
17Idaho~40K1.02×
18South Dakota~20K1.02×
19Texas~800K1.01×
20Maine~30K1.01×
21New Mexico~40K1.00×
22Colorado~100K0.99×
23Oklahoma~100K0.99×
24Kansas~70K0.99×
25New Hampshire~30K0.99×
26Illinois~300K0.98×
27North Carolina~300K0.98×
28Arizona~200K0.98×
29Connecticut~90K0.98×
30Washington, District of Columbia~30K0.98×
31Delaware~20K0.98×
32West Virginia~40K0.97×
33New Jersey~200K0.96×
34Iowa~70K0.96×
35Nebraska~40K0.96×
36Louisiana~100K0.95×
37Missouri~100K0.94×
38Kentucky~100K0.94×
39Arkansas~70K0.94×
40Mississippi~70K0.94×
41Minnesota~100K0.93×
42Michigan~200K0.92×
43Alabama~100K0.92×
44Tennessee~200K0.91×
45South Carolina~100K0.91×
46Wisconsin~100K0.91×
47Ohio~200K0.89×
48Pennsylvania~300K0.88×
49Indiana~100K0.88×
50Georgia~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Manual therapy, United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manual therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manual therapy audience
#·InterestCategoryAffinity×
01Eva GreenMovies & TV10.58×
02Nick LacheyMovies & TV10.58×
03ColumboMovies & TV10.58×
04Mineral waterFood & Beverages3.36×
05MassageHealth3.23×
06Non-alcoholic beverageFood & Beverages3.02×
07CappuccinoFood & Beverages2.92×
08Physical therapyBusiness & Career2.75×
09Real propertyHome & Garden2.55×
10Scooby-DooMovies & TV2.38×
11Microwave ovenHome & Garden2.02×
12Alternative medicineBusiness & Career2.01×
13High schoolBusiness & Career1.97×
14PastryFood & Beverages1.87×
15InnovationBusiness & Career1.81×
16Subscription business modelShopping1.73×
17PharmacyBusiness & Career1.73×
18GeneticsKids & Family1.70×
19Dog walkingPets & Animals1.68×
20Take-outFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manual therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manual therapy audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
Community OrientationOPEN1.48×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manual therapy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Social Media UsageJOY0.84×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manual therapy have in United States?

Manual therapy has an estimated audience of 8,758,528 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manual therapy fans?

66.2% of Manual therapy fans are female, 33.8% are male, with an average age of 43.4 years.

03

Which brands do Manual therapy fans like most?

Manual therapy fans show strongest brand affinity for Eva Green (10.58×), Massage (3.23×), and Real property (2.55×) over the country average.

04

Where do Manual therapy fans live in United States?

Manual therapy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Manual therapy fans also like?

Beyond Manual therapy itself, the audience over-indexes on Massage (3.23×), Real property (2.55×), Physical therapy (2.75×), and Scooby-Doo (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Manual therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manual therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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