Rascasse Audience Intelligence

Sports medicine Audience in Germany

A data profile of the people who buy, follow and care about Sports medicine in Germany — modelled from more than twelve digital signal sources. Sports medicine has an estimated audience of 466,171 people in Germany.

The average Sports medicine fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Manual therapy, Allied health professions, Physical therapy, with strongest over-indexing on Manual therapy (18.64× the country average).

Demographically, the Sports medicine audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sports medicine fan in Germany is more female, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Manual therapy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports medicine profile in Germany.

Audience size
466K
in Germany
Gender
61.2%
38.8% male
Age
43.8
average years
Country rank
#12437
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports medicine fans

61.2% are female, 38.8% are male, average age 43.8.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Sports medicine audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age43.8
Estimated audience size466,171
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Sports medicine audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4928%
50+26%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Sports medicine audience comes from Germany.

Worldwide audience distribution share by country for Sports medicine
CountryShare
United States28.5%
Italy9.5%
South Korea3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports medicine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sports medicine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.25×
02Hessen~40K1.23×
03Rheinland-Pfalz~30K1.18×
04Nordrhein-Westfalen~100K1.17×
05Baden-Württemberg~70K1.13×
06Niedersachsen~50K1.13×
07Bayern~80K1.08×
08Saarland~6K1.06×
09Hamburg~10K1.05×
10Schleswig-Holstein~20K1.02×
11Bremen~4K0.94×
12Brandenburg~10K0.92×
13Sachsen~20K0.86×
14Thüringen~10K0.83×
15Mecklenburg-Vorpommern~7K0.78×
16Sachsen-Anhalt~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Sports medicine, Germany
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports medicine audience
#·InterestCategoryAffinity×
01Athletic trainerSports34.04×
02Allied health professionsHealth18.79×
03Manual therapyHealth18.64×
04OsteopathyHealth15.22×
05Physical therapyBusiness & Career11.24×
06Arthritis awarenessHealth7.58×
07Alternative medicineBusiness & Career6.07×
08Wellness (alternative medicine)Health4.08×
09MassageHealth4.03×
10Stress (biology)Health3.96×
11Shop ApothekeShopping3.90×
12DocMorrisHealth3.82×
13FressnapfShopping3.73×
14QVCMovies & TV3.70×
15Roland KaiserMusic & Radio3.53×
16REWEShopping2.32×
17BildNews2.19×
18TagesschauMovies & TV2.08×
19KauflandShopping2.08×
20Discount storesShopping1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sports medicine audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.40×
SpiritualityBALANCE2.27×
Pet OwnershipJOY2.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sports medicine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Luxury OrientationPREMIUM1.05×
Urban LifestyleOPEN1.09×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sports medicine have in Germany?

Sports medicine has an estimated audience of 466,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sports medicine fans?

61.2% of Sports medicine fans are female, 38.8% are male, with an average age of 43.8 years.

03

Which brands do Sports medicine fans like most?

Sports medicine fans show strongest brand affinity for Manual therapy (18.64×), Allied health professions (18.79×), and Physical therapy (11.24×) over the country average.

04

Where do Sports medicine fans live in Germany?

Sports medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sports medicine fans also like?

Beyond Sports medicine itself, the audience over-indexes on Allied health professions (18.79×), Physical therapy (11.24×), Athletic trainer (34.04×), and Stress (biology) (3.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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