Sports medicine Audience in Germany
Sports medicine has an estimated audience of 466,171 people in Germany. 61.2% are female, 38.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manual therapy, Allied health professions, Physical therapy, Athletic trainer, Stress (biology).
The average Sports medicine fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manual therapy, Allied health professions, Physical therapy, with strongest over-indexing on Manual therapy (18.64× the country average). Demographically, the Sports medicine audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sports medicine fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.8 |
| Estimated audience size | 466,171 |
Audience persona
The typical Sports medicine fan in Germany is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Manual therapy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,060 | 1.21× |
| Bayern | 83,646 | 1.12× |
| Baden-Württemberg | 73,743 | 1.16× |
| Niedersachsen | 53,796 | 1.19× |
| Hessen | 43,705 | 1.23× |
| Rheinland-Pfalz | 28,343 | 1.21× |
| Berlin | 26,759 | 1.28× |
| Sachsen | 17,814 | 0.78× |
| Schleswig-Holstein | 17,369 | 1.04× |
| Brandenburg | 13,191 | 0.91× |
| Hamburg | 11,402 | 1.08× |
| Thüringen | 9,302 | 0.78× |
| Sachsen-Anhalt | 6,107 | 0.51× |
| Saarland | 5,780 | 1.01× |
| Mecklenburg-Vorpommern | 5,548 | 0.62× |
| Bremen | 3,464 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manual therapy | 18.64× | Health |
| Allied health professions | 18.79× | Health |
| Physical therapy | 11.24× | Business & Career |
| Athletic trainer | 34.04× | Sports |
| Stress (biology) | 3.96× | Health |
| Wellness (alternative medicine) | 4.08× | Health |
| Wetter.com | 2.88× | Home & Garden |
| Shop Apotheke | 3.9× | Shopping |
| Bild | 2.19× | News |
| Osteopathy | 15.22× | Health |
| QVC | 3.7× | Movies & TV |
| Tagesschau | 2.08× | Movies & TV |
| Alternative medicine | 6.07× | Business & Career |
| REWE | 2.32× | Shopping |
| Fressnapf | 3.73× | Shopping |
| Roland Kaiser | 3.53× | Music & Radio |
| Discount stores | 1.97× | Shopping |
| Spiegel Online | 2.07× | News |
| DocMorris | 3.82× | Health |
| Arthritis awareness | 7.58× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.03 |
| Pet Ownership | JOY | 1.75 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Italy | 9.5% |
| South Korea | 3.9% |
See Sports medicine audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports medicine have in Germany?
Sports medicine has an estimated audience of 466,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports medicine fans?
61.2% of Sports medicine fans are female, 38.8% are male, with an average age of 43.8 years.
Which brands do Sports medicine fans like most?
Sports medicine fans show strongest brand affinity for Manual therapy (18.64×), Allied health professions (18.79×), and Physical therapy (11.24×) over the country average.
Where do Sports medicine fans live in Germany?
Sports medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,060), Bayern (reach 83,646), and Baden-Württemberg (reach 73,743). These three regions account for the largest share of the active audience.
What other brands do Sports medicine fans also like?
Beyond Sports medicine itself, the audience over-indexes on Allied health professions (18.79×), Physical therapy (11.24×), Athletic trainer (34.04×), and Stress (biology) (3.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.