Cortisol Audience in Germany
Cortisol has an estimated audience of 2,009,483 people in Germany. 63.2% are female, 36.8% are male, average age 42.5. Top brand affinities: Western Union, Tagesschau, Suzi Quatro, Satire, German television comedy.
Top brand affinities include Western Union, Tagesschau, Suzi Quatro, with strongest over-indexing on Western Union (5.89× the country average). Demographically, the Cortisol audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Category: Health · Type: Topic
Demographics of Cortisol fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.5 |
| Estimated audience size | 2,009,483 |
Audience persona
The typical Cortisol fan in Germany is more female, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.89× | Business & Career |
| Tagesschau | 2.42× | Movies & TV |
| Suzi Quatro | 9.77× | Music & Radio |
| Satire | 5.22× | Literature |
| German television comedy | 6× | Movies & TV |
| Pets | 1.79× | Pets & Animals |
| Real property | 4.38× | Home & Garden |
| Sam Neill | 9.22× | Movies & TV |
| Massage table | 9.26× | Health |
| Leggings | 3.75× | Fashion & Accessoires |
| Automobiles | 1.66× | Cars & Mobility |
| Emily Brontë | 20× | Literature |
| Freeware | 2.08× | Technology & Electronics |
| Martinique | 20× | Travel & Leisure |
| Netto Marken-Discount | 1.61× | Shopping |
| José Carreras | 9.26× | Music & Radio |
| Allgäu | 3.98× | Travel & Leisure |
| Jack White | 4.16× | Movies & TV |
| Requiem for a Dream | 9.07× | Movies & TV |
| Philips | 2.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.22 |
| Pet Ownership | JOY | 1.18 |
| Mindfulness | BALANCE | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Need for Security | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 11.0% |
| Brazil | 8.0% |
See Cortisol audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cortisol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.