Cortisol Audience in United States
Cortisol has an estimated audience of 5,823,258 people in United States. 70.2% are female, 29.8% are male, average age 42.9. Top brand affinities: Stress (biology), Hormone, Real property, Dollar General, Diabetes mellitus awareness.
Top brand affinities include Stress (biology), Hormone, Real property, with strongest over-indexing on Stress (biology) (3.09× the country average). Demographically, the Cortisol audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Health · Type: Topic
Demographics of Cortisol fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.9 |
| Estimated audience size | 5,823,258 |
Audience persona
The typical Cortisol fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Stress (biology).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stress (biology) | 3.09× | Health |
| Hormone | 3.64× | Health |
| Real property | 2.37× | Home & Garden |
| Dollar General | 1.7× | Shopping |
| Diabetes mellitus awareness | 2.92× | Health |
| Singer-songwriter | 1.7× | Music & Radio |
| Made in USA | 2.4× | Business & Career |
| Dentistry | 2.2× | Business & Career |
| Texas Roadhouse | 1.55× | Food & Beverages |
| J. C. Penney | 1.85× | Shopping |
| Autism Awareness | 3.18× | Health |
| Menards | 1.52× | Home & Garden |
| Ace Hardware | 1.56× | Home & Garden |
| Five Below | 1.6× | Shopping |
| Wedding dress | 2.01× | Fashion & Accessoires |
| Blanket | 2.52× | Home & Garden |
| IHOP | 1.54× | Food & Beverages |
| Bored Panda | 2.69× | Internet & Social Media |
| LA Fitness | 1.57× | Sports |
| Life insurance | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Mindfulness | BALANCE | 1.08 |
| Need for Security | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.05 |
| Quality Awareness | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 11.0% |
| Brazil | 8.0% |
See Cortisol audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cortisol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.