Finger Audience in Germany
Finger has an estimated audience of 575,411 people in Germany. 74.2% are female, 25.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Este, Veneto, Time (magazine).
The average Finger fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Finger audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Finger fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 40.1 |
| Estimated audience size | 575,411 |
Audience persona
The typical Finger fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,490 | 1.08× |
| Bayern | 94,707 | 1.02× |
| Baden-Württemberg | 84,301 | 1.07× |
| Niedersachsen | 59,778 | 1.07× |
| Hessen | 52,106 | 1.19× |
| Rheinland-Pfalz | 28,931 | 1× |
| Berlin | 27,479 | 1.07× |
| Sachsen | 25,688 | 0.91× |
| Schleswig-Holstein | 20,543 | 0.99× |
| Brandenburg | 15,897 | 0.89× |
| Sachsen-Anhalt | 14,914 | 1× |
| Thüringen | 13,768 | 0.94× |
| Hamburg | 12,354 | 0.95× |
| Mecklenburg-Vorpommern | 8,549 | 0.78× |
| Saarland | 6,902 | 0.98× |
| Bremen | 5,163 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Home Office | 2.63× | Business & Career |
| Saving | 2.12× | Business & Career |
| Este, Veneto | 3.52× | Travel & Leisure |
| Time (magazine) | 2.81× | News |
| Mothercare | 2.38× | Kids & Family |
| Pillow | 1.66× | Home & Garden |
| Progressive rock | 1.64× | Music & Radio |
| Bank account | 2.12× | Business & Career |
| Sixx | 1.99× | Movies & TV |
| Justice | 2.32× | Politics & Society |
| Japanese domestic market | 2.9× | Politics & Society |
| Rancidification | 9.25× | Business & Career |
| Mohamed Salah | 2.25× | Sports |
| Joaquín Guzmán Loera | 3.61× | Politics & Society |
| Samanyolu Haber | 2.36× | Movies & TV |
| Buying a House | 3.15× | Home & Garden |
| Pro-Ject | 3.23× | Music & Radio |
| Buying and Selling Real Estate | 3.41× | Home & Garden |
| Ipekyol | 1.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.6 |
| Individualism | JOY | 1.54 |
| Creativity | OPEN | 1.5 |
| Price Sensitivity | PREMIUM | 1.41 |
| Convenience Orientation | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.6% |
| Mexico | 5.0% |
See Finger audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Finger have in Germany?
Finger has an estimated audience of 575,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Finger fans?
74.2% of Finger fans are female, 25.8% are male, with an average age of 40.1 years.
Which brands do Finger fans like most?
Finger fans show strongest brand affinity for Rossmann (2.5×), Home Office (2.63×), and Saving (2.12×) over the country average.
Where do Finger fans live in Germany?
Finger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,490), Bayern (reach 94,707), and Baden-Württemberg (reach 84,301). These three regions account for the largest share of the active audience.
What other brands do Finger fans also like?
Beyond Finger itself, the audience over-indexes on Home Office (2.63×), Saving (2.12×), Este, Veneto (3.52×), and Time (magazine) (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.