A data profile of the people who buy, follow and care about Finger in United States — modelled from more than twelve digital signal sources. Finger has an estimated audience of 7,710,079 people in United States.
The average Finger fan in United States is 41.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mineral water, Non-alcoholic beverage, Discount stores, with strongest over-indexing on Mineral water (4.37× the country average).
Demographically, the Finger audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Finger fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.
The key figures that characterise the Finger profile in United States.
72.9% are female, 27.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 41.0 |
| Estimated audience size | 7,710,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Finger audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 6.5% |
| Mexico | 5.0% |
Where the Finger audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~200K | 1.84× | |
| 02 | Alabama | ~100K | 1.29× | |
| 03 | Louisiana | ~100K | 1.22× | |
| 04 | New York | ~500K | 1.20× | |
| 05 | Tennessee | ~200K | 1.20× | |
| 06 | Mississippi | ~80K | 1.19× | |
| 07 | Georgia | ~300K | 1.17× | |
| 08 | California | ~1M | 1.16× | |
| 09 | Arkansas | ~70K | 1.13× | |
| 10 | Texas | ~700K | 1.10× | |
| 11 | Oklahoma | ~90K | 1.09× | |
| 12 | Alaska | ~20K | 1.09× | |
| 13 | New Jersey | ~200K | 1.08× | |
| 14 | Kentucky | ~100K | 1.08× | |
| 15 | Indiana | ~100K | 1.03× | |
| 16 | Kansas | ~60K | 1.03× | |
| 17 | Florida | ~500K | 1.02× | |
| 18 | Arizona | ~200K | 1.01× | |
| 19 | Washington | ~200K | 1.01× | |
| 20 | West Virginia | ~40K | 1.01× | |
| 21 | North Carolina | ~200K | 1.00× | |
| 22 | Nevada | ~70K | 1.00× | |
| 23 | New Mexico | ~40K | 1.00× | |
| 24 | Virginia | ~200K | 0.99× | |
| 25 | Maryland | ~100K | 0.99× | |
| 26 | South Carolina | ~100K | 0.99× | |
| 27 | Pennsylvania | ~300K | 0.97× | |
| 28 | Ohio | ~200K | 0.97× | |
| 29 | Missouri | ~100K | 0.97× | |
| 30 | Connecticut | ~70K | 0.97× | |
| 31 | Nebraska | ~40K | 0.97× | |
| 32 | Iowa | ~60K | 0.96× | |
| 33 | Delaware | ~20K | 0.96× | |
| 34 | Illinois | ~200K | 0.95× | |
| 35 | Michigan | ~200K | 0.95× | |
| 36 | Hawaii | ~30K | 0.95× | |
| 37 | Oregon | ~80K | 0.94× | |
| 38 | South Dakota | ~20K | 0.94× | |
| 39 | North Dakota | ~10K | 0.94× | |
| 40 | Massachusetts | ~100K | 0.93× | |
| 41 | Minnesota | ~100K | 0.93× | |
| 42 | Utah | ~60K | 0.92× | |
| 43 | Rhode Island | ~20K | 0.91× | |
| 44 | Idaho | ~30K | 0.86× | |
| 45 | Colorado | ~100K | 0.84× | |
| 46 | Washington, District of Columbia | ~20K | 0.84× | |
| 47 | Vermont | ~10K | 0.84× | |
| 48 | Maine | ~20K | 0.82× | |
| 49 | Montana | ~20K | 0.82× | |
| 50 | New Hampshire | ~20K | 0.80× |
The strongest cross-interests of the Finger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 4.37× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.29× | ||
| 03 | Milwaukee Brewers | Sports | 2.75× | ||
| 04 | Web server | Technology & Electronics | 2.65× | ||
| 05 | Microwave oven | Home & Garden | 2.38× | ||
| 06 | Waxing | Beauty & Wellness | 2.38× | ||
| 07 | Massage | Health | 2.16× | ||
| 08 | Detroit Tigers | Sports | 2.16× | ||
| 09 | Britney Spears | Music & Radio | 2.02× | ||
| 10 | Discount stores | Shopping | 1.98× | ||
| 11 | Genetics | Kids & Family | 1.88× | ||
| 12 | Real property | Home & Garden | 1.83× | ||
| 13 | Pastry | Food & Beverages | 1.82× | ||
| 14 | Pharmacy | Business & Career | 1.77× | ||
| 15 | Pizza Hut | Food & Beverages | 1.60× | ||
| 16 | Subscription business model | Shopping | 1.54× | ||
| 17 | Ace Hardware | Home & Garden | 1.54× | ||
| 18 | Five Below | Shopping | 1.53× | ||
| 19 | Shopping malls | Shopping | 1.52× | ||
| 20 | J. C. Penney | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Career Orientation | POWER | 1.34× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Finger has an estimated audience of 7,710,079 people in United States, concentrated in California and Texas.
72.9% of Finger fans are female, 27.1% are male, with an average age of 41.0 years.
Finger fans show strongest brand affinity for Mineral water (4.37×), Non-alcoholic beverage (3.29×), and Discount stores (1.98×) over the country average.
Finger fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Finger itself, the audience over-indexes on Non-alcoholic beverage (3.29×), Discount stores (1.98×), Pizza Hut (1.6×), and Genetics (1.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Finger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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